Local Nielsen ratings snapshot (Mon., Feb. 5)
02/06/07 03:25 PM
By ED BARK
Buoyed by a bounteous lead-in from CSI: Miami, CBS11 finally broke through to win at 10 p.m. on Night 3 of the February "sweeps."
But the paper-thin margin in total homes pointed to the station's continuing problems in holding on to what CBS provides. And CBS11's 10 p.m. ratings fell to third place with 25-to-54-year-olds, the key advertiser target audience for news programming. Here's a telescoped look at how Monday's late night numbers played out:
CBS11
9:45 to 10 p.m. lead-in from CSI: Miami -- 316,540 homes
10 p.m. newscast -- 190,400 homes
NBC5
9:45 to 10 p.m. lead-in from Studio 60 on the Sunset Strip -- 90,440 homes
10 p.m. newscast -- 183,260 homes
Belo8
9:45 to 10 p.m. lead-in from In Style Celebrity Weddings -- 109,480 homes
10 p.m. newscast -- 178,500 homes
Fox4
9:45 to 10 p.m. lead-in from 9 p.m. local newscast -- 116,620 homes
10 p.m. newscast -- 90,440 homes
At 6 a.m., Fox4's Good Day had its best day in awhile, winning in both homes and with 25-to-54-year-olds, where it barely beat Belo8.
Belo8 again won at 5 and 6 p.m. in both measurements.
On the entertainment front, CBS' venerable Two and a Half Men easily won at 8 p.m. in homes, beating hotsy totsies Heroes (NBC) and 24 (Fox). But Heroes had a comfortable edge among 18-to-49-year-olds, the most sought after advertiser audience for non-news programming. Two and a Half Men placed second in that demo, with ABC's Supernanny a surprisingly strong third and 24 a dispiriting fourth.
Fox's Prison Break continues to perform well nationally, but is a virtual non-factor in D-FW despite being filmed here. Monday's episode finished a distant fourth in both homes and among 18-to-49-year-olds. Its mere 59,500 homes fell shockingly short of frontrunner Deal or No Deal's 238,000 homes on NBC5.
Buoyed by a bounteous lead-in from CSI: Miami, CBS11 finally broke through to win at 10 p.m. on Night 3 of the February "sweeps."
But the paper-thin margin in total homes pointed to the station's continuing problems in holding on to what CBS provides. And CBS11's 10 p.m. ratings fell to third place with 25-to-54-year-olds, the key advertiser target audience for news programming. Here's a telescoped look at how Monday's late night numbers played out:
CBS11
9:45 to 10 p.m. lead-in from CSI: Miami -- 316,540 homes
10 p.m. newscast -- 190,400 homes
NBC5
9:45 to 10 p.m. lead-in from Studio 60 on the Sunset Strip -- 90,440 homes
10 p.m. newscast -- 183,260 homes
Belo8
9:45 to 10 p.m. lead-in from In Style Celebrity Weddings -- 109,480 homes
10 p.m. newscast -- 178,500 homes
Fox4
9:45 to 10 p.m. lead-in from 9 p.m. local newscast -- 116,620 homes
10 p.m. newscast -- 90,440 homes
At 6 a.m., Fox4's Good Day had its best day in awhile, winning in both homes and with 25-to-54-year-olds, where it barely beat Belo8.
Belo8 again won at 5 and 6 p.m. in both measurements.
On the entertainment front, CBS' venerable Two and a Half Men easily won at 8 p.m. in homes, beating hotsy totsies Heroes (NBC) and 24 (Fox). But Heroes had a comfortable edge among 18-to-49-year-olds, the most sought after advertiser audience for non-news programming. Two and a Half Men placed second in that demo, with ABC's Supernanny a surprisingly strong third and 24 a dispiriting fourth.
Fox's Prison Break continues to perform well nationally, but is a virtual non-factor in D-FW despite being filmed here. Monday's episode finished a distant fourth in both homes and among 18-to-49-year-olds. Its mere 59,500 homes fell shockingly short of frontrunner Deal or No Deal's 238,000 homes on NBC5.
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