Local Nielsen ratings snapshot (Fri., Nov. 17)
11/20/06 03:55 PM
By ED BARK
Boosted by night two of a Barbara Walters special, Belo8 tightened the 10 p.m. news race by decisively beating frontrunner NBC5 for a second straight night in total homes.
Through 12 days of the 20-day November "sweeps," the two stations now are within half a rating point of each other (11,900 homes) in a time slot that NBC5 has controlled since the February 2002 sweeps. The Peacock still has a comfortable lead among 25-to-54-year-olds, the principal advertiser target audience for news programming.
The races remain tight at 6 p.m., with Belo8 still a bit ahead of CBS11 in total homes, but barely beating NBC5 among 25-to-54-year-olds after finishing a weak third in that demographic on Friday.
Belo8 won at 5 p.m. in both audience measurements. The 6 a.m. race is still between NBC5 and Fox4, with the Peacock maintaining slim leads.
On the entertainment front, big-name sweeps guests on the networks' late night talkers often can't turn the tide against Ch. 33's repeats of Friends and Sex and the City. From 11 p.m. to midnight Friday, the two comedies were D-FW's top draws with 18-to-49-year-olds, the preferred advertiser audience for entertainment programming.
Boosted by night two of a Barbara Walters special, Belo8 tightened the 10 p.m. news race by decisively beating frontrunner NBC5 for a second straight night in total homes.
Through 12 days of the 20-day November "sweeps," the two stations now are within half a rating point of each other (11,900 homes) in a time slot that NBC5 has controlled since the February 2002 sweeps. The Peacock still has a comfortable lead among 25-to-54-year-olds, the principal advertiser target audience for news programming.
The races remain tight at 6 p.m., with Belo8 still a bit ahead of CBS11 in total homes, but barely beating NBC5 among 25-to-54-year-olds after finishing a weak third in that demographic on Friday.
Belo8 won at 5 p.m. in both audience measurements. The 6 a.m. race is still between NBC5 and Fox4, with the Peacock maintaining slim leads.
On the entertainment front, big-name sweeps guests on the networks' late night talkers often can't turn the tide against Ch. 33's repeats of Friends and Sex and the City. From 11 p.m. to midnight Friday, the two comedies were D-FW's top draws with 18-to-49-year-olds, the preferred advertiser audience for entertainment programming.
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