Local Nielsen ratings snapshot (Wed., Oct. 25)
10/26/06 01:37 PM
By ED BARK
Let's leave the main ratings arenas for a moment and spend a few paragraphs on the poor side of town. For instance, who's winning the hardly titanic struggle from 7 to 9 p.m. between Channel 21's fledgling local newscast and the new MyNetworkTV's pair of English language telenovelas on Channel 27?
On Wednesday, as on most days, it's the news in a breeze, even though the numbers are tiny compared to the major networks' prime-time programming. Here's a snapshot of the results in total homes, 25-to-54-year-olds and 18-to-49-year-olds:
Homes
TXA 21 News -- 27,370
Desire -- 7,140
Fashion House -- 2,380
25-to-54-year-olds
TXA 21 News -- 14,135
Desire -- 5,654
Fashion House -- "hashmarks" (no measureable rating)
18-to-49-year-olds
TXA 21 News -- 15,000
Desire -- 9,000
Fashion House -- hashmarks
Across the dial in the penthouse suite, ABC's Dancing with the Stars results show was Wednesday's top attraction with 273,700 homes in D-FW. But Dancing ranked No. 3 with 18-to-49-year-olds, the prime advertiser target for entertainment programming. ABC's Lost led the way, luring 258,000 younger viewers, followed by CBS' CSI: NY (195,000) and Dancing (153,000).
In the news-go-round, Belo8 had a second straight bad day. Only a tie at 10 p.m. in total homes, with NBC5, kept the once dominant ABC station from being an also-ran across the board. Fox4 had the overall best showing. It won at 6 a.m. and 5 p.m. in both homes and with 25-to-54-year-olds, the favored advertiser audience for news programming.
Fox4 also triumphed at 6 p.m with 25-to-54-year-olds, with NBC5 winning at 10 p.m. in that demo. CBS11 won in homes at 6 p.m., helped by a rare win from Katie Couric's preceding CBS Evening News.
The November ratings "sweeps" start a week from today, with NBC5 likely to continue a 10 p.m. winning streak that dates to the February 2002 sweeps. The three other major news time periods have no prohibitive favorite, although Fox4 would be the best bet to prevail at 6 a.m. in what likely will be another tight fight with NBC5.
Let's leave the main ratings arenas for a moment and spend a few paragraphs on the poor side of town. For instance, who's winning the hardly titanic struggle from 7 to 9 p.m. between Channel 21's fledgling local newscast and the new MyNetworkTV's pair of English language telenovelas on Channel 27?
On Wednesday, as on most days, it's the news in a breeze, even though the numbers are tiny compared to the major networks' prime-time programming. Here's a snapshot of the results in total homes, 25-to-54-year-olds and 18-to-49-year-olds:
Homes
TXA 21 News -- 27,370
Desire -- 7,140
Fashion House -- 2,380
25-to-54-year-olds
TXA 21 News -- 14,135
Desire -- 5,654
Fashion House -- "hashmarks" (no measureable rating)
18-to-49-year-olds
TXA 21 News -- 15,000
Desire -- 9,000
Fashion House -- hashmarks
Across the dial in the penthouse suite, ABC's Dancing with the Stars results show was Wednesday's top attraction with 273,700 homes in D-FW. But Dancing ranked No. 3 with 18-to-49-year-olds, the prime advertiser target for entertainment programming. ABC's Lost led the way, luring 258,000 younger viewers, followed by CBS' CSI: NY (195,000) and Dancing (153,000).
In the news-go-round, Belo8 had a second straight bad day. Only a tie at 10 p.m. in total homes, with NBC5, kept the once dominant ABC station from being an also-ran across the board. Fox4 had the overall best showing. It won at 6 a.m. and 5 p.m. in both homes and with 25-to-54-year-olds, the favored advertiser audience for news programming.
Fox4 also triumphed at 6 p.m with 25-to-54-year-olds, with NBC5 winning at 10 p.m. in that demo. CBS11 won in homes at 6 p.m., helped by a rare win from Katie Couric's preceding CBS Evening News.
The November ratings "sweeps" start a week from today, with NBC5 likely to continue a 10 p.m. winning streak that dates to the February 2002 sweeps. The three other major news time periods have no prohibitive favorite, although Fox4 would be the best bet to prevail at 6 a.m. in what likely will be another tight fight with NBC5.
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