Local Nielsen ratings snapshot (Tues., March 20)
03/21/07 10:54 AM
By ED BARK
American Idol's jumbo-sized halo effect propelled Fox4's 9 p.m. local newscast to easy wins in all the major ratings food groups Tuesday.
The one-hour program amassed 218,960 homes and also dominated competing network entertainment programming among 18-to-49-year-olds and 25-to-54-year-olds. Co-anchor Megan Henderson, subbing for Heather Hays while she's on maternity leave, more than doubled the exposure she would have received on Tuesday's Good Day, which peaked at 97,580 homes in the 6 to 7 a.m. hour.
Idol's latest two-hour performance show drew 371,280 homes. Fox Sports Southwest's Dallas Mavericks-New York Knicks game, mostly played directly opposite Idol, managed 95,200 homes. That was still strong enough to outdraw ABC's America's Funniest Home Videos and Primetime Live, and NBC's Law & Order: Criminal Intent.
Also in prime-time, the CW network has a winner -- ratings-wise at least -- in its new The Search for the Next Pussycat Doll. Airing on Ch. 33 in D-FW, it placed third from 8 to 9 p.m. among the network's target audience of 18-to-34-year-olds, trailing only Idol and the Mavs.
In the local newscast derby, Belo8 won at 10 p.m. in total homes and with 25-to-54-year-olds, the main advertiser audience for news programming.
Fox4 and NBC5 tied in homes at 6 a.m, with the Peacock on top in the 25-54 demo.
Belo8 took first in homes at 5 and 6 p.m. and also prevailed with 25-to-54-year-olds in the earlier hour. The ABC station and NBC5 tied at 6 p.m. among 25-to-54-year-olds.
American Idol's jumbo-sized halo effect propelled Fox4's 9 p.m. local newscast to easy wins in all the major ratings food groups Tuesday.
The one-hour program amassed 218,960 homes and also dominated competing network entertainment programming among 18-to-49-year-olds and 25-to-54-year-olds. Co-anchor Megan Henderson, subbing for Heather Hays while she's on maternity leave, more than doubled the exposure she would have received on Tuesday's Good Day, which peaked at 97,580 homes in the 6 to 7 a.m. hour.
Idol's latest two-hour performance show drew 371,280 homes. Fox Sports Southwest's Dallas Mavericks-New York Knicks game, mostly played directly opposite Idol, managed 95,200 homes. That was still strong enough to outdraw ABC's America's Funniest Home Videos and Primetime Live, and NBC's Law & Order: Criminal Intent.
Also in prime-time, the CW network has a winner -- ratings-wise at least -- in its new The Search for the Next Pussycat Doll. Airing on Ch. 33 in D-FW, it placed third from 8 to 9 p.m. among the network's target audience of 18-to-34-year-olds, trailing only Idol and the Mavs.
In the local newscast derby, Belo8 won at 10 p.m. in total homes and with 25-to-54-year-olds, the main advertiser audience for news programming.
Fox4 and NBC5 tied in homes at 6 a.m, with the Peacock on top in the 25-54 demo.
Belo8 took first in homes at 5 and 6 p.m. and also prevailed with 25-to-54-year-olds in the earlier hour. The ABC station and NBC5 tied at 6 p.m. among 25-to-54-year-olds.
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