Local Nielsen ratings snapshot (Thurs., Feb. 15)
02/16/07 10:57 AM
By ED BARK
Make it seven in a row for Belo8's 10 p.m. newscasts, with the ABC station again edging NBC5 Thursday night.
The slim victory -- 223,720 homes to 216,580 -- kept Belo8 slightly ahead of the Peacock through 11 weeknights of the 20-night February sweeps. But the signs for NBC5 are troubling. It's long been accustomed to winning big on Thursdays after benefiting from a bounteous ER lead-in.
The NBC medical drama still delivers a nice-sized audience, but not enough anymore to decimate the competition. On this latest Thursday night in D-FW, ER drew 216,580 homes to win by smallish margins over CBS' Shark (202,300 homes) and ABC's Men In Trees (195,160 homes), which lost more than half of its audience from ABC's preceding Grey's Anatomy (456,960 homes).
The Peacock's 10 p.m. newscasts have a five-year winning streak in homes dating to Feb. 2002. That streak is in serious jeopardy, although NBC5 still looks like a winner at 10 with 25-to-54-year-olds, the key advertiser target audience for news programming.
NBC5 won in both ratings measurements in the 6 a.m. news race while Belo8 did the same at 5 and 6 p.m.
TNT cable's telecast of the Dallas Mavericks' narrow win over the Houston Rockets averaged a sturdy 104,720 homes, peaking at 197,540 homes between 9:30 and 9:45 p.m.
KFWD-TV's (Channel 52) premiere of The Gordon Keith Show lured just 9,520 homes from 10 to 10:30 p.m. But it increased its audience from the first 15 minutes (4,760 homes) to the second (14,280 homes), which is a good sign.
On the other hand, a 10:30 p.m. Twilight Zone repeat on Ch. 52 then jumped to 30,940 homes.
Make it seven in a row for Belo8's 10 p.m. newscasts, with the ABC station again edging NBC5 Thursday night.
The slim victory -- 223,720 homes to 216,580 -- kept Belo8 slightly ahead of the Peacock through 11 weeknights of the 20-night February sweeps. But the signs for NBC5 are troubling. It's long been accustomed to winning big on Thursdays after benefiting from a bounteous ER lead-in.
The NBC medical drama still delivers a nice-sized audience, but not enough anymore to decimate the competition. On this latest Thursday night in D-FW, ER drew 216,580 homes to win by smallish margins over CBS' Shark (202,300 homes) and ABC's Men In Trees (195,160 homes), which lost more than half of its audience from ABC's preceding Grey's Anatomy (456,960 homes).
The Peacock's 10 p.m. newscasts have a five-year winning streak in homes dating to Feb. 2002. That streak is in serious jeopardy, although NBC5 still looks like a winner at 10 with 25-to-54-year-olds, the key advertiser target audience for news programming.
NBC5 won in both ratings measurements in the 6 a.m. news race while Belo8 did the same at 5 and 6 p.m.
TNT cable's telecast of the Dallas Mavericks' narrow win over the Houston Rockets averaged a sturdy 104,720 homes, peaking at 197,540 homes between 9:30 and 9:45 p.m.
KFWD-TV's (Channel 52) premiere of The Gordon Keith Show lured just 9,520 homes from 10 to 10:30 p.m. But it increased its audience from the first 15 minutes (4,760 homes) to the second (14,280 homes), which is a good sign.
On the other hand, a 10:30 p.m. Twilight Zone repeat on Ch. 52 then jumped to 30,940 homes.
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