Local Nielsen ratings snapshot (Thurs., March 29)
03/30/07 10:15 AM
By ED BARK
The Thursday night lights are on for Fox, at least in the first hour of prime-time.
Long dormant on the most competitive night of the week, Fox has a keeper in Are You Smarter Than a 5th Grader?, which won in homes Thursday and also did well with advertiser-coveted 18-to-49-year-olds. One caveat: ABC's Ugly Betty, which ran third in both measurements, aired a rerun. There's also a big disparity with younger and older audiences. Here's a telescoped look:
18-to-34-Year-Olds
Survivor: Fiji (CBS) -- 49,802
5th Grader -- 40,163
Ugly Betty -- 25,704
55 Years-and-Older
5th Grader -- 140,800
Survivor: Fiji -- 97,600
Ugly Betty -- 68,800
TXA21's "First in Prime" newscast also had a good night in the D-FW Nielsens. The 8 to 9 p.m. portion drew 78,540 homes, nearly tripling its average for the February "sweeps" and almost beating two episodes of Fox's Family Guy. At 9 p.m., Fox4's local newscast ran a strong second with 207,060 homes. It also was No. 2 among 18-to-49-year-olds, with a new episode of CBS' Shark finishing first in both competitions.
In Thursday's quartet of four-way local news battles, Belo8 took the 10 p.m. top spots in both homes and with 25-to-54-year-olds, the main advertiser target for news programming.
NBC5 won at 6 a.m. in homes, but Fox4 was the choice of 25-to-54-year-olds.
The Peacock had an unusually strong day at 5 and 6 p.m., where Belo8 usually dominates. The Peacock won in both ratings measurements at 5 p.m. and also had a clear-cut victory at 6 p.m. among 25-to-54-year-olds. NBC5 and Belo8 tied for first in homes at that hour.
Ch. 52's latest 10 p.m. edition of The Gordon Keith Show dipped to a meager 9,520 homes and had "hashmarks" (no measurable rating) among 18-to-49-year-olds.
That's not surprising. His dynamic duo guests were show-killer Ed Bark and now defunct Dallas mayoral candidate Zac Crain, who failed to get enough signatures to qualify for the ballot.
The Thursday night lights are on for Fox, at least in the first hour of prime-time.
Long dormant on the most competitive night of the week, Fox has a keeper in Are You Smarter Than a 5th Grader?, which won in homes Thursday and also did well with advertiser-coveted 18-to-49-year-olds. One caveat: ABC's Ugly Betty, which ran third in both measurements, aired a rerun. There's also a big disparity with younger and older audiences. Here's a telescoped look:
18-to-34-Year-Olds
Survivor: Fiji (CBS) -- 49,802
5th Grader -- 40,163
Ugly Betty -- 25,704
55 Years-and-Older
5th Grader -- 140,800
Survivor: Fiji -- 97,600
Ugly Betty -- 68,800
TXA21's "First in Prime" newscast also had a good night in the D-FW Nielsens. The 8 to 9 p.m. portion drew 78,540 homes, nearly tripling its average for the February "sweeps" and almost beating two episodes of Fox's Family Guy. At 9 p.m., Fox4's local newscast ran a strong second with 207,060 homes. It also was No. 2 among 18-to-49-year-olds, with a new episode of CBS' Shark finishing first in both competitions.
In Thursday's quartet of four-way local news battles, Belo8 took the 10 p.m. top spots in both homes and with 25-to-54-year-olds, the main advertiser target for news programming.
NBC5 won at 6 a.m. in homes, but Fox4 was the choice of 25-to-54-year-olds.
The Peacock had an unusually strong day at 5 and 6 p.m., where Belo8 usually dominates. The Peacock won in both ratings measurements at 5 p.m. and also had a clear-cut victory at 6 p.m. among 25-to-54-year-olds. NBC5 and Belo8 tied for first in homes at that hour.
Ch. 52's latest 10 p.m. edition of The Gordon Keith Show dipped to a meager 9,520 homes and had "hashmarks" (no measurable rating) among 18-to-49-year-olds.
That's not surprising. His dynamic duo guests were show-killer Ed Bark and now defunct Dallas mayoral candidate Zac Crain, who failed to get enough signatures to qualify for the ballot.
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