Local Nielsen ratings snapshot (Mon., April 23)
04/24/07 10:10 AM
By ED BARK
Two ratings beggars tried to dine at the main table Monday.
The Dallas Stars fed off their biggest numbers of the year while being knocked out of the Stanley Cup playoffs in a seventh game with Vancouver.
CBS11's early morning news, with Scott Sams making his debut, fell short of even breakfast scraps.
The Stars peaked between 10 and 10:45 p.m. on MY27, outdrawing all four latenight local newscasts among 18-to-49-year-olds and 25-to-54-year-olds while finishing a close second in homes to CBS11.
Overall, the game averaged 128,087 homes, with the last 15 minutes ballooning to 207,060. That last number is roughly nine times the team's usual average in D-FW.
Sams' first outing on CBS11's 5 to 7 a.m shift generated a collective yawn, at least in the Nielsens.
The 5 to 6 a.m. hour drew 21,420 homes, down from 28,560 homes on the previous Monday. From 6 to 7 a.m., Sams' club had 23,800 homes, also a decrease from the 35,700 homes a week ago. But the numbers were up a smidgen at 6 a.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
CBS11's overall 6 to 7 a.m. audience, the key time period for the early morning shows, was less than one-third that of third-place Fox4.
In prime-time, ABC's Dancing with the Stars again stomped all comers, including the first half-hour of NBC's Heroes, which returned with new episodes after more than a month's absence. Dancing hauled in 347,480 homes, easily making it the night's top draw ahead of CBS' runnerup CSI: Miami (285,600).
The premiere of NBC's The Real Wedding Crashers ran fifth in homes at 9 p.m. and third with 18-to-49-year-olds, the favored advertiser audience for entertainment programming.
Fox's new Drive series again couldn't get out of park, attracting a sub-measly 40,460 homes. TXA21's local newscast was among the many programs outdrawing it from 7 to 8 p.m.
In the local news derby, CBS11 posted a rare win in homes at 10 p.m. with help from the healthy CSI: Miami lead-in. But NBC5 placed first among 25-to-54-year-olds, with CBS11 dropping to third.
The 6 a.m. spoils were split between the Peacock, which won in homes, and Belo8, tops in the 25-to-54 demo.
Belo8 again swept the 5 and 6 p.m. competitions in both ratings measurements.
Two ratings beggars tried to dine at the main table Monday.
The Dallas Stars fed off their biggest numbers of the year while being knocked out of the Stanley Cup playoffs in a seventh game with Vancouver.
CBS11's early morning news, with Scott Sams making his debut, fell short of even breakfast scraps.
The Stars peaked between 10 and 10:45 p.m. on MY27, outdrawing all four latenight local newscasts among 18-to-49-year-olds and 25-to-54-year-olds while finishing a close second in homes to CBS11.
Overall, the game averaged 128,087 homes, with the last 15 minutes ballooning to 207,060. That last number is roughly nine times the team's usual average in D-FW.
Sams' first outing on CBS11's 5 to 7 a.m shift generated a collective yawn, at least in the Nielsens.
The 5 to 6 a.m. hour drew 21,420 homes, down from 28,560 homes on the previous Monday. From 6 to 7 a.m., Sams' club had 23,800 homes, also a decrease from the 35,700 homes a week ago. But the numbers were up a smidgen at 6 a.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
CBS11's overall 6 to 7 a.m. audience, the key time period for the early morning shows, was less than one-third that of third-place Fox4.
In prime-time, ABC's Dancing with the Stars again stomped all comers, including the first half-hour of NBC's Heroes, which returned with new episodes after more than a month's absence. Dancing hauled in 347,480 homes, easily making it the night's top draw ahead of CBS' runnerup CSI: Miami (285,600).
The premiere of NBC's The Real Wedding Crashers ran fifth in homes at 9 p.m. and third with 18-to-49-year-olds, the favored advertiser audience for entertainment programming.
Fox's new Drive series again couldn't get out of park, attracting a sub-measly 40,460 homes. TXA21's local newscast was among the many programs outdrawing it from 7 to 8 p.m.
In the local news derby, CBS11 posted a rare win in homes at 10 p.m. with help from the healthy CSI: Miami lead-in. But NBC5 placed first among 25-to-54-year-olds, with CBS11 dropping to third.
The 6 a.m. spoils were split between the Peacock, which won in homes, and Belo8, tops in the 25-to-54 demo.
Belo8 again swept the 5 and 6 p.m. competitions in both ratings measurements.
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