Local Nielsen ratings snapshot (Thurs., Nov. 9)
11/10/06 03:51 PM
By ED BARK
NBC tightened its grip on the late night and early morning news races Thursday while Belo8 continued to separate itself from the pack at 5 p.m.
But the race is still on at 6 p.m., where Belo8 and CBS11 are battling in total homes and Fox4 is in contention to win among 25-to-54-year-olds, the key advertiser target for news programming.
NBC5 made two big hauls at 10 p.m. The Peacock-owned station drew 266,560 homes in spanking runnerup Belo8 (192,780). And NBC5 had double the number of 25-to-54-year-olds, pulling in 248,776 to Belo8's 115,907.
The 6 a.m. competition has seen the usually strong Fox4 falter this week. On Thursday, its Good Day managed only a third place finish among 25-to-54-year-olds, with Belo8 slowly gaining ground in trying to dig out of third place. That likely won't happen in this sweeps period, where six of the 20 weekdays now have been counted. But the ABC station is showing a little momentum of late in the early morning.
On the entertainment front, it's still a pitched battle at 9 a.m. among Belo8's homegrown Good Morning Texas and four well-funded outsiders. On Thursday, CBS11's Rachael Ray narrrowly won in total homes with 59,500. GMT (57,120) was right behind, followed by Fox4's Live with Regis & Kelly (54,740), the last hour of NBC's Today (52,360) and Jerry Springer on Ch. 33 (28,560).
It got even tighter in the fight for 18-to-49-year-olds, the key demographic for entertainment programming. Rachael Ray and R&K led the way (27,000). Then came GMT (24,000), Jerry Springer (21,000) and Today (18,000).
Two longtime syndicated potentates are still cruising in the D-FW ratings. Oprah on Belo8 and Wheel of Fortune on CBS11 continue to outdraw competing shows by wide margins.
NBC tightened its grip on the late night and early morning news races Thursday while Belo8 continued to separate itself from the pack at 5 p.m.
But the race is still on at 6 p.m., where Belo8 and CBS11 are battling in total homes and Fox4 is in contention to win among 25-to-54-year-olds, the key advertiser target for news programming.
NBC5 made two big hauls at 10 p.m. The Peacock-owned station drew 266,560 homes in spanking runnerup Belo8 (192,780). And NBC5 had double the number of 25-to-54-year-olds, pulling in 248,776 to Belo8's 115,907.
The 6 a.m. competition has seen the usually strong Fox4 falter this week. On Thursday, its Good Day managed only a third place finish among 25-to-54-year-olds, with Belo8 slowly gaining ground in trying to dig out of third place. That likely won't happen in this sweeps period, where six of the 20 weekdays now have been counted. But the ABC station is showing a little momentum of late in the early morning.
On the entertainment front, it's still a pitched battle at 9 a.m. among Belo8's homegrown Good Morning Texas and four well-funded outsiders. On Thursday, CBS11's Rachael Ray narrrowly won in total homes with 59,500. GMT (57,120) was right behind, followed by Fox4's Live with Regis & Kelly (54,740), the last hour of NBC's Today (52,360) and Jerry Springer on Ch. 33 (28,560).
It got even tighter in the fight for 18-to-49-year-olds, the key demographic for entertainment programming. Rachael Ray and R&K led the way (27,000). Then came GMT (24,000), Jerry Springer (21,000) and Today (18,000).
Two longtime syndicated potentates are still cruising in the D-FW ratings. Oprah on Belo8 and Wheel of Fortune on CBS11 continue to outdraw competing shows by wide margins.
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