Local Nielsen ratings snapshot (Wed., Jan. 17)
01/18/07 03:33 PM
By ED BARK
Although it's been said many times, many ways, there's nothing like an Arctic Blast to heat up the local TV news ratings.
D-FW's waker-uppers benefited in a big way Wednesday, with NBC5 drawing roughly double its usual audience from 6 to 7 a.m. The Peacock's 226,100 homes led the way but all four major stations registered sizable upticks. Runnerup Belo8 had 188,020 homes, followed by Fox4 (178,500) and CBS11 (97,580). That's a combined total of 690,200 homes caught in the spell of which reporters and anchors would have the biggest b-r-r-r-rain freezes.
(P.S. Sorry not to be there. This trip to Pasadena for the networks' midseason "press tour" was planned well in advance and is invaluable in further flying the flag of unclebarky.com. Amazingly, though, the temps out here have ranged between the 20s and 50s for much of the time. It even snowed a bit in Malibu Wednesday. So if the newscasts in D-FW are over the top, imagine what's going on here. Some reporters are even wearing jackets out in the field.)
NBC5 also won at 6 a.m. with 25-to-54-year-olds, the key advertiser target audience for news programming.
Belo8 took first in total homes at 10 p.m., but lost to NBC5 among 25-to-54-year-olds. The 5 and 6 p.m. competitions were won by Belo8 in both ratings measurements.
On the entertainment front, the new season's second two-hour edition of Fox's American Idol obliterated everything from 7 to 9 p.m. Here's how bad it was:
American Idol -- 22.1 rating (525,980 homes)
Closest competitor -- CBS' Criminal Minds (7.9 rating/188,020 homes)
The disparity grew among 18-to-49-year-olds, the favored advertiser demo for entertainment programming:
American Idol -- 456,000.
Criminal Minds -- 105,000
Fox4's local 9 p.m. newscast again profited from Idol's tailwind, averaging 302,260 homes for its full hour to handily beat all competing network entertainment programming.
Although it's been said many times, many ways, there's nothing like an Arctic Blast to heat up the local TV news ratings.
D-FW's waker-uppers benefited in a big way Wednesday, with NBC5 drawing roughly double its usual audience from 6 to 7 a.m. The Peacock's 226,100 homes led the way but all four major stations registered sizable upticks. Runnerup Belo8 had 188,020 homes, followed by Fox4 (178,500) and CBS11 (97,580). That's a combined total of 690,200 homes caught in the spell of which reporters and anchors would have the biggest b-r-r-r-rain freezes.
(P.S. Sorry not to be there. This trip to Pasadena for the networks' midseason "press tour" was planned well in advance and is invaluable in further flying the flag of unclebarky.com. Amazingly, though, the temps out here have ranged between the 20s and 50s for much of the time. It even snowed a bit in Malibu Wednesday. So if the newscasts in D-FW are over the top, imagine what's going on here. Some reporters are even wearing jackets out in the field.)
NBC5 also won at 6 a.m. with 25-to-54-year-olds, the key advertiser target audience for news programming.
Belo8 took first in total homes at 10 p.m., but lost to NBC5 among 25-to-54-year-olds. The 5 and 6 p.m. competitions were won by Belo8 in both ratings measurements.
On the entertainment front, the new season's second two-hour edition of Fox's American Idol obliterated everything from 7 to 9 p.m. Here's how bad it was:
American Idol -- 22.1 rating (525,980 homes)
Closest competitor -- CBS' Criminal Minds (7.9 rating/188,020 homes)
The disparity grew among 18-to-49-year-olds, the favored advertiser demo for entertainment programming:
American Idol -- 456,000.
Criminal Minds -- 105,000
Fox4's local 9 p.m. newscast again profited from Idol's tailwind, averaging 302,260 homes for its full hour to handily beat all competing network entertainment programming.
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