Local Nielsen ratings snapshot (Mon., Nov. 6)
11/07/06 02:00 PM
By ED BARK
Buoyed by a big lead-in audience from ABC's Country Music Association awards, Belo8's 10 p.m. newscast scored comfortable wins in both total homes and advertiser-courted 25-to-54-year-olds on Day 3 of the November sweeps.
The station now is running neck-and-neck with NBC5 in both audience measurements. D-FW's Peacock has won every 10 p.m. sweeps competition since February 2002.
Belo8 also has comfortable leads at 5 p.m. and is still holding the fort at 6 p.m. against what look to be serious challenges from CBS11 and Fox4. In the early morning news race, NBC5 and Fox4 remain in a tight battle at 6 a.m., with Belo8's third place Daybreak losing considerable ground on Day 3.
Katie Couric's CBS Evening News, which has been struggling in D-FW, made a strong showing Monday. Couric placed second in total homes at 5:30 p.m., behind ABC's World News. And she resoundingly won the time period with 25-to-54-year-olds after finishing just third on Friday.
Ratings on the entertainment front were bad news again for Fox's Prison Break, which is being filmed entirely in North Texas. Monday's chapter ran an overall fourth in total homes and with 18-to-49-year-olds, the target advertiser demographic for entertainment programming. And it was fifth from 7 to 8 p.m. with 18-to-34-year-olds, where the CW network's Everybody Hates Chris and All of Us took fourth.
Still, there's an upside. Prison Break, which had some queasily graphic content in its latest episode, was Fox4's most-watched program Monday in homes and with 18-to-49-year-olds. It's in part being hurt in D-FW by low-rated lead-ins and lead-outs from the syndicated Access Hollywood and Fox's Justice.
Finally, let's look at how CW33's syndicated 6 p.m. repeats of Friends work their way up the demographic food chain in competition with local newscasts. Friends placed fourth on Monday with 25-to-54-year-olds, beating Fox4's newscast but trailing the three others. It moved up to third place with 18-to-49-year-olds, outdrawing both Fox4 and CBS11. And it tied for first with Belo8 among 18-to-34-year-olds.
Youth shall be served, and they don't much like dinner hour newscasts.
Buoyed by a big lead-in audience from ABC's Country Music Association awards, Belo8's 10 p.m. newscast scored comfortable wins in both total homes and advertiser-courted 25-to-54-year-olds on Day 3 of the November sweeps.
The station now is running neck-and-neck with NBC5 in both audience measurements. D-FW's Peacock has won every 10 p.m. sweeps competition since February 2002.
Belo8 also has comfortable leads at 5 p.m. and is still holding the fort at 6 p.m. against what look to be serious challenges from CBS11 and Fox4. In the early morning news race, NBC5 and Fox4 remain in a tight battle at 6 a.m., with Belo8's third place Daybreak losing considerable ground on Day 3.
Katie Couric's CBS Evening News, which has been struggling in D-FW, made a strong showing Monday. Couric placed second in total homes at 5:30 p.m., behind ABC's World News. And she resoundingly won the time period with 25-to-54-year-olds after finishing just third on Friday.
Ratings on the entertainment front were bad news again for Fox's Prison Break, which is being filmed entirely in North Texas. Monday's chapter ran an overall fourth in total homes and with 18-to-49-year-olds, the target advertiser demographic for entertainment programming. And it was fifth from 7 to 8 p.m. with 18-to-34-year-olds, where the CW network's Everybody Hates Chris and All of Us took fourth.
Still, there's an upside. Prison Break, which had some queasily graphic content in its latest episode, was Fox4's most-watched program Monday in homes and with 18-to-49-year-olds. It's in part being hurt in D-FW by low-rated lead-ins and lead-outs from the syndicated Access Hollywood and Fox's Justice.
Finally, let's look at how CW33's syndicated 6 p.m. repeats of Friends work their way up the demographic food chain in competition with local newscasts. Friends placed fourth on Monday with 25-to-54-year-olds, beating Fox4's newscast but trailing the three others. It moved up to third place with 18-to-49-year-olds, outdrawing both Fox4 and CBS11. And it tied for first with Belo8 among 18-to-34-year-olds.
Youth shall be served, and they don't much like dinner hour newscasts.
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