Local Nielsen ratings snapshot (Mon., Oct. 30)
10/31/06 02:29 PM
By ED BARK
Toting the pigskin for the first and maybe last time on a special Monday night playing field, NBC's Friday Night Lights gained at least a little ground in D-FW.
The acclaimed, Austin-made high school football series had higher Nielsen numbers than it did last week in the show's regular Tuesday slot. It also lured more viewers than Monday's latest episode of Fox's Prison Break, which still can't seem to catch a break in the local ratings despite being filmed entirely in North Texas. Here's a telescoped replay from three angles:
Friday Night Lights (9 p.m. Monday)
Total homes -- 145,180 (third in time period)
18-to-49-year-olds -- 96,000 (tied for second)
Friday Night Lights (7 p.m. Tues., Oct. 24)
Total homes -- 97,580 (fourth)
18-to-49-year-olds -- 78,000 (second)
Prison Break (7 p.m. Monday)
Total homes -- 135,660 (third)
18-to-49-year-olds -- 78,000 (second in first half-hour, third in second half-hour)
Prison Break fared even worse with one of its prime target audiences, 18-to-34-year-olds. It finished fifth Monday in D-FW, but was No. 1 nationally in this demographic. That's a puzzlement.
The local news wars saw all four major stations in winners' circles. NBC5 and CBS11 tied for first in total homes at 10 p.m., with the Peacock winning among 25-to-54-year-olds, the prime target audience for news programming.
Belo8 won at 5 and 6 p.m. in homes, and also notched a victory with 25-to-54-year-olds at 5 p.m.
Fox4 took the 6 a.m. race in both ratings measurements and had another win at 6 p.m. with younger viewers.
The four-week November ratings "sweeps" begin on Thursday. It should be quite a battle, with heavy reinforcements of stories that supposedly will either "shock" or "surprise" you.
Look for the straight dope on all of this at unclebarky.com. You won't find it elsewhere.
Toting the pigskin for the first and maybe last time on a special Monday night playing field, NBC's Friday Night Lights gained at least a little ground in D-FW.
The acclaimed, Austin-made high school football series had higher Nielsen numbers than it did last week in the show's regular Tuesday slot. It also lured more viewers than Monday's latest episode of Fox's Prison Break, which still can't seem to catch a break in the local ratings despite being filmed entirely in North Texas. Here's a telescoped replay from three angles:
Friday Night Lights (9 p.m. Monday)
Total homes -- 145,180 (third in time period)
18-to-49-year-olds -- 96,000 (tied for second)
Friday Night Lights (7 p.m. Tues., Oct. 24)
Total homes -- 97,580 (fourth)
18-to-49-year-olds -- 78,000 (second)
Prison Break (7 p.m. Monday)
Total homes -- 135,660 (third)
18-to-49-year-olds -- 78,000 (second in first half-hour, third in second half-hour)
Prison Break fared even worse with one of its prime target audiences, 18-to-34-year-olds. It finished fifth Monday in D-FW, but was No. 1 nationally in this demographic. That's a puzzlement.
The local news wars saw all four major stations in winners' circles. NBC5 and CBS11 tied for first in total homes at 10 p.m., with the Peacock winning among 25-to-54-year-olds, the prime target audience for news programming.
Belo8 won at 5 and 6 p.m. in homes, and also notched a victory with 25-to-54-year-olds at 5 p.m.
Fox4 took the 6 a.m. race in both ratings measurements and had another win at 6 p.m. with younger viewers.
The four-week November ratings "sweeps" begin on Thursday. It should be quite a battle, with heavy reinforcements of stories that supposedly will either "shock" or "surprise" you.
Look for the straight dope on all of this at unclebarky.com. You won't find it elsewhere.
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