Local Nielsen ratings snapshot (Mon., Oct. 16)
10/18/06 02:46 AM
By ED BARK
Broken records don't play very well. Neither do CBS11's Monday 10 p.m. newscasts.
So this bears repeating. As noted last Tuesday, CBS11 should dominate the 10 p.m. ratings on a night when it reaps a huge lead-in advantage from the preceding CSI: Miami. Instead the station barely scraped by in total homes, edging arch rivals Belo8 and NBC5 by a whisker when it should have been a full beard. And CBS11 was routed in the key news demographic, 25-to-54-year-olds.
It should be noted that we're not judging quality here. In that realm, CBS11 matches or exceeds its opponents on most nights. But viewer rejection continues. Here's a telescoped look at Monday's audiences for the last 15 minutes of network entertainment shows and the 10 p.m. newscasts they fed into:
Homes
CSI: Miami -- 314,160
CBS11 News -- 176,120
What About Brian (ABC) -- 121,380
Belo8 News -- 171,360
Studio 60 (NBC) -- 109,480
NBC5 News -- 166,600
25-54
CSI: Miami -- 209,198
CBS11 News --- 90,464
What About Brian -- 79,156
Belo8 News -- 115,907
Studio 60 -- 110,258
NBC5 News -- 149,831
While calling paramedics for CBS11, let's note that Belo8 took the 5 p.m. news competition in both audience measurements and also won in total homes at 6 p.m. NBC5 swept the 6 a.m. faceoff and Fox4 had a win at 6 p.m. with 25-to-54-year-olds.
On the entertainment front, NBC's Deal or No Deal joined CSI: Miami as Monday's only shows to crack a double-digit rating in total homes. But by 9 p.m., NBC's struggling Studio 60 had nearly shrunk from sight in D/FW. The Peacock network's Monday night scorecard looks like this:
Deal or No Deal -- 261,800 homes
Heroes -- 221,340
Studio 60 -- 114,240
That's too bad because Studio 60 had its best episode since the pilot. A guest appearance by Sting worked well, and there were some terrific scenes among Sarah Paulsen, Christine Lahti and Matt Perry. Creator/writer Aaron Sorkin also took at shot at Cowboys coach Bill Parcells during an exchange among network bosses played by Amanda Peete, Steven Weber and Ed Asner.
"If you want her to cook the meal, you've got to let her shop for the groceries," Asner told Weber.
Peete then asked Weber, "Who said that?"
"Bill Parcells," he told her.
"Who's that?"
"Football coach. He hasn't won a playoff game in nine years."
Actually, it hasn't been that long. Parcells' New York Jets beat the Jacksonville Jaguars 34-24 on Jan. 10, 1999 for his last post-season victory to date. If you want to cook the meal, Aaron, you've gotta do the research.
Broken records don't play very well. Neither do CBS11's Monday 10 p.m. newscasts.
So this bears repeating. As noted last Tuesday, CBS11 should dominate the 10 p.m. ratings on a night when it reaps a huge lead-in advantage from the preceding CSI: Miami. Instead the station barely scraped by in total homes, edging arch rivals Belo8 and NBC5 by a whisker when it should have been a full beard. And CBS11 was routed in the key news demographic, 25-to-54-year-olds.
It should be noted that we're not judging quality here. In that realm, CBS11 matches or exceeds its opponents on most nights. But viewer rejection continues. Here's a telescoped look at Monday's audiences for the last 15 minutes of network entertainment shows and the 10 p.m. newscasts they fed into:
Homes
CSI: Miami -- 314,160
CBS11 News -- 176,120
What About Brian (ABC) -- 121,380
Belo8 News -- 171,360
Studio 60 (NBC) -- 109,480
NBC5 News -- 166,600
25-54
CSI: Miami -- 209,198
CBS11 News --- 90,464
What About Brian -- 79,156
Belo8 News -- 115,907
Studio 60 -- 110,258
NBC5 News -- 149,831
While calling paramedics for CBS11, let's note that Belo8 took the 5 p.m. news competition in both audience measurements and also won in total homes at 6 p.m. NBC5 swept the 6 a.m. faceoff and Fox4 had a win at 6 p.m. with 25-to-54-year-olds.
On the entertainment front, NBC's Deal or No Deal joined CSI: Miami as Monday's only shows to crack a double-digit rating in total homes. But by 9 p.m., NBC's struggling Studio 60 had nearly shrunk from sight in D/FW. The Peacock network's Monday night scorecard looks like this:
Deal or No Deal -- 261,800 homes
Heroes -- 221,340
Studio 60 -- 114,240
That's too bad because Studio 60 had its best episode since the pilot. A guest appearance by Sting worked well, and there were some terrific scenes among Sarah Paulsen, Christine Lahti and Matt Perry. Creator/writer Aaron Sorkin also took at shot at Cowboys coach Bill Parcells during an exchange among network bosses played by Amanda Peete, Steven Weber and Ed Asner.
"If you want her to cook the meal, you've got to let her shop for the groceries," Asner told Weber.
Peete then asked Weber, "Who said that?"
"Bill Parcells," he told her.
"Who's that?"
"Football coach. He hasn't won a playoff game in nine years."
Actually, it hasn't been that long. Parcells' New York Jets beat the Jacksonville Jaguars 34-24 on Jan. 10, 1999 for his last post-season victory to date. If you want to cook the meal, Aaron, you've gotta do the research.
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