Mar 2007
Local Nielsen ratings snapshot (Thurs., March 29)
03/30/07 10:15 AM Ed Bark |Permalink
By ED BARK
The Thursday night lights are on for Fox, at least in the first hour of prime-time.
Long dormant on the most competitive night of the week, Fox has a keeper in Are You Smarter Than a 5th Grader?, which won in homes Thursday and also did well with advertiser-coveted 18-to-49-year-olds. One caveat: ABC's Ugly Betty, which ran third in both measurements, aired a rerun. There's also a big disparity with younger and older audiences. Here's a telescoped look:
18-to-34-Year-Olds
Survivor: Fiji (CBS) -- 49,802
5th Grader -- 40,163
Ugly Betty -- 25,704
55 Years-and-Older
5th Grader -- 140,800
Survivor: Fiji -- 97,600
Ugly Betty -- 68,800
TXA21's "First in Prime" newscast also had a good night in the D-FW Nielsens. The 8 to 9 p.m. portion drew 78,540 homes, nearly tripling its average for the February "sweeps" and almost beating two episodes of Fox's Family Guy. At 9 p.m., Fox4's local newscast ran a strong second with 207,060 homes. It also was No. 2 among 18-to-49-year-olds, with a new episode of CBS' Shark finishing first in both competitions.
In Thursday's quartet of four-way local news battles, Belo8 took the 10 p.m. top spots in both homes and with 25-to-54-year-olds, the main advertiser target for news programming.
NBC5 won at 6 a.m. in homes, but Fox4 was the choice of 25-to-54-year-olds.
The Peacock had an unusually strong day at 5 and 6 p.m., where Belo8 usually dominates. The Peacock won in both ratings measurements at 5 p.m. and also had a clear-cut victory at 6 p.m. among 25-to-54-year-olds. NBC5 and Belo8 tied for first in homes at that hour.
Ch. 52's latest 10 p.m. edition of The Gordon Keith Show dipped to a meager 9,520 homes and had "hashmarks" (no measurable rating) among 18-to-49-year-olds.
That's not surprising. His dynamic duo guests were show-killer Ed Bark and now defunct Dallas mayoral candidate Zac Crain, who failed to get enough signatures to qualify for the ballot.
The Thursday night lights are on for Fox, at least in the first hour of prime-time.
Long dormant on the most competitive night of the week, Fox has a keeper in Are You Smarter Than a 5th Grader?, which won in homes Thursday and also did well with advertiser-coveted 18-to-49-year-olds. One caveat: ABC's Ugly Betty, which ran third in both measurements, aired a rerun. There's also a big disparity with younger and older audiences. Here's a telescoped look:
18-to-34-Year-Olds
Survivor: Fiji (CBS) -- 49,802
5th Grader -- 40,163
Ugly Betty -- 25,704
55 Years-and-Older
5th Grader -- 140,800
Survivor: Fiji -- 97,600
Ugly Betty -- 68,800
TXA21's "First in Prime" newscast also had a good night in the D-FW Nielsens. The 8 to 9 p.m. portion drew 78,540 homes, nearly tripling its average for the February "sweeps" and almost beating two episodes of Fox's Family Guy. At 9 p.m., Fox4's local newscast ran a strong second with 207,060 homes. It also was No. 2 among 18-to-49-year-olds, with a new episode of CBS' Shark finishing first in both competitions.
In Thursday's quartet of four-way local news battles, Belo8 took the 10 p.m. top spots in both homes and with 25-to-54-year-olds, the main advertiser target for news programming.
NBC5 won at 6 a.m. in homes, but Fox4 was the choice of 25-to-54-year-olds.
The Peacock had an unusually strong day at 5 and 6 p.m., where Belo8 usually dominates. The Peacock won in both ratings measurements at 5 p.m. and also had a clear-cut victory at 6 p.m. among 25-to-54-year-olds. NBC5 and Belo8 tied for first in homes at that hour.
Ch. 52's latest 10 p.m. edition of The Gordon Keith Show dipped to a meager 9,520 homes and had "hashmarks" (no measurable rating) among 18-to-49-year-olds.
That's not surprising. His dynamic duo guests were show-killer Ed Bark and now defunct Dallas mayoral candidate Zac Crain, who failed to get enough signatures to qualify for the ballot.
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Local Nielsen ratings snapshot (Wed., March 28)
03/29/07 11:27 AM Ed Bark |Permalink
By ED BARK
Score a moral victory in D-FW for prime-time's best new series.
NBC's made-in-Austin Friday Night Lights, struggling all season in both the national and local Nielsens, inched into third place Wednesday night among advertiser-craved 18-to-49-year-olds. It was no match for Fox's Bones from 7 to 8 p.m. But FNL's "Mud Bath" episode did outdraw CBS' Jericho and ABC's new, instantly dead in the water Great American Dream Vote. And it was just a thong or two behind America's Next Top Model on the CW.
FNL slipped to fourth place in the total homes ratings, but those aren't the numbers NBC will look at in deciding whether to give the series a much-deserved second season. There are now just three episodes to go, and the prediction here is that the Peacock will give FNL a "Hail Mary" reprieve while sacking its far more expensive Studio 60 on the Sunset Strip.
Also on Wednesday night, American Idol's latest results show piled up 337,960 homes and 249,000 viewers in the 18-49 demo to again slaughter all in its path. And ABC's Lost cleaned up at 9 p.m., barely beating CBS' CSI: NY repeat in homes but squashing the forensics team among 18-to-49-year-olds.
The Dallas Mavericks-Milwaukee Bucks game on Fox Sports Southwest drew a nice-sized 119,000 homes and had 99,000 viewers in the 18-to-49-year-old range. The latter number gave the Mavs prime-time's fourth biggest haul of the night, behind only Idol, Lost and Fox's post-Idol episode of 'Til Death.
In the local news battles, Belo8 came within a speck of scoring a rare double grand slam.
The ABC station won at 5, 6 and 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. It also placed first at 6 a.m. among 25-54-year-olds, but had to share the winners circle in homes with NBC5.
Score a moral victory in D-FW for prime-time's best new series.
NBC's made-in-Austin Friday Night Lights, struggling all season in both the national and local Nielsens, inched into third place Wednesday night among advertiser-craved 18-to-49-year-olds. It was no match for Fox's Bones from 7 to 8 p.m. But FNL's "Mud Bath" episode did outdraw CBS' Jericho and ABC's new, instantly dead in the water Great American Dream Vote. And it was just a thong or two behind America's Next Top Model on the CW.
FNL slipped to fourth place in the total homes ratings, but those aren't the numbers NBC will look at in deciding whether to give the series a much-deserved second season. There are now just three episodes to go, and the prediction here is that the Peacock will give FNL a "Hail Mary" reprieve while sacking its far more expensive Studio 60 on the Sunset Strip.
Also on Wednesday night, American Idol's latest results show piled up 337,960 homes and 249,000 viewers in the 18-49 demo to again slaughter all in its path. And ABC's Lost cleaned up at 9 p.m., barely beating CBS' CSI: NY repeat in homes but squashing the forensics team among 18-to-49-year-olds.
The Dallas Mavericks-Milwaukee Bucks game on Fox Sports Southwest drew a nice-sized 119,000 homes and had 99,000 viewers in the 18-to-49-year-old range. The latter number gave the Mavs prime-time's fourth biggest haul of the night, behind only Idol, Lost and Fox's post-Idol episode of 'Til Death.
In the local news battles, Belo8 came within a speck of scoring a rare double grand slam.
The ABC station won at 5, 6 and 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. It also placed first at 6 a.m. among 25-54-year-olds, but had to share the winners circle in homes with NBC5.
Gordon Keith's radio-TV days and daze
03/28/07 10:11 PM Ed Bark |Permalink
By ED BARK
Is it something he said -- or maybe the way he said it?
Perhaps the cut of his jib isn't quite as advertised. Or could it be that Gordon Keith plain and simply blows as a radio sideman turned TV frontman once a week?
He's not yet sure how to interpret the reception given The Gordon Keith Show, which premiered Feb. 15 on KFWD-TV (Ch. 52) and can be seen again on Thursday night at 10. Fans of his morning drive lunacy on "The Ticket" (1310 AM) have been vociferously opinionated.
"You get emails, and every one directly contradicts the one right before it," he says last week after taping a show at Belo8's new, glass-encased Victory Park studios. " 'Gordon, you don't have energy on TV. Gordon, you have way too much energy, just relax. Gordon you suck on TV. You should never try it ever again.'
"It really kind of shocked me, how brutal people were. These are the people who supposedly like me. And this is how they treat people they like. Gosh, if I'm going to be a battered wife, I should at least be married to ya."
He's admittedly been finding his way, with the inaugural half-hour show having "the rough-hewn feel of a well-earned hangover." At least that's the opinion of mad dog Ed Bark, who will be one of Keith's guests Thursday night along with Dallas mayoral candidate Zac Crain. In this humble opinion, younger pup Crain dully gummed it while grizzled old "Uncle Barky" showed off his biting sense of humor. Could be wrong, though. Often have been. Probably am again.
Keith's earlier guests have included Dallas Police chief David Kunkle, Belo8 anchor John McCaa and Ticket colleague George Dunham, who's taken "The Great Gordo's" guff on far too many mornings to count.
His basic radio character is "the wheels-off guy who has no responsibilities and is just there to gig George," Keith says. "On TV, you have to be all things to all people. You've got to be the driver that keeps things moving instead of throwing in cheap shots from the peanut gallery. . . I'm so happy I did this, though. I guess I wanted to try to grow some. I love the radio thing, and I never want to quit that. But the TV thing is a new challenge."
He's had previous screen tests, both as a feature reporter on CBS11's defunct Positively Texas show and as a foil for Mark Cuban on his shortlived local mess. The Gordon Keith Show is an entirely different proposition, with its host having the title of co-executive producer even though "I don't know a damn thing about television."
Belo, which has a "strategic alliance" with Ch. 52, initially envisioned a five nights a week show with a one-year commitment. Keith wanted to scale way back from that, agreeing to a 12-episode test run that's now reached the halfway mark.
"We're trying to experiment and just come up with a few things before we start trying to do the real show," he says. "I'm certainly a nobody in television, and they were kind enough to give me a shot."
Keith also caught Belo's eye with his weekly column for Quick, a free tabloid birthed by the corporation as an irreverent teenage counterpart to The Dallas Morning News safety-first parental unit. In his first taped piece for The Gordon Keith Show, he went Borat-style to Farmer's Branch to make fun of both the city's stern approach to illegal immigrants and the Hispanics who might run afoul of it.
Belo8 president and general manager Kathy Clements laughed heartily while station manager Mike Devlin watched the piece with his arms folded. Keith says he feared the worst until Devlin said, "That's perfect. That's what we want."
"I've been shocked by their attitude, their friendliness and their facilitating nature," Keith says of Belo8 executives. "They've been nothing but kind to me. They haven't meddled, which is just so odd with anyone in power. They let us fall on our face, which is always nice."
Out of camera or microphone range, Keith is a self-described "introverted, contemplative, quiet kind of guy" with a closely guarded private life. He admits to being in his "mid-30s now," and has been married to his "college sweetheart" for 10 years.
Any children?
"None to speak of," he says, meaning this literally. Let's just say that he's a Dad who simply doesn't want to talk about his in-wedlock progeny. Fair enough.
Keith aspires to be rich as quickly as possible, but only a little famous at best.
"Some people feel very comfortable living their lives publicly, and I've never felt that way," he says. "For the most part, people are nice. But when you become more and more public, people start talking about you on those message boards like you're just not even human. They feel like their job in life is to heap as much abuse on you as possible to counteract any sort of good thing in life that they think you have. I don't know why people are like that."
His life's ambition is to "make my nest egg at this as quickly as possible, and then get out and not have to work. I've never been a natural worker."
Hit or miss, though, he does seem to be a natural comedian whose talent exceeds his misgivings. The Gordon Keith Show, for all its early flaws, gives local programming a heart murmur it hasn't had since the Ernie Kovacs-ian days of Ch. 11's Icky Twerp.
With Keith you sometimes just get ick. For now, so be it.
Local Nielsen ratings snapshot (Tues., March 27)
03/28/07 09:39 AM Ed Bark |Permalink
By ED BARK
Big doings on Tuesday night, with Fox's American Idol and ABC's Dancing with the Stars airing back-to-back for the first of many weeks and a new episode of House thrown in, too.
Idol as usual decimated everything in its path, including a one-hour Dancing recap before the show's first vote-off. But how did Dancing do in direct competition with House? And how did the ratings break down in various age groups? Let's zoom in.
Total Homes
Idol performance show -- 330,820
Dancing results show -- 302,260
House -- 240,380
18-to-49-Year-Old Men
Idol -- 75,360
Dancing -- 32,970
House -- 51,810
18-to-49-Year-Old Women
Idol -- 146,544
Dancing -- 100,749
House -- 102,275
18-to-34-Year-Olds
Idol -- 101,210
Dancing -- 53,014
House -- 62, 654
55-Years-and-Older
Idol -- 188,800
Dancing -- 243,200
House -- 160,000
Here's another stat. From 8 to 9 p.m. in D-FW, more 18-to-49-year-old men (58,090) watched the Dallas Mavericks-Charlotte Bobcats on Fox Sports Southwest than watched either Dancing or House. No, that's not a misprint.
At 9 p.m., the premiere of ABC's very lame Great American Dream Vote dropped more than half of Dancing's audience and ran third in its time slot. The Donny Osmond-hosted gagger returns at 7 p.m. Wednesday (March 28), with Fort Worth's prematurely balding Russ Jowell, 22, vying for a $25,000 hair transplant and other prizes.
"It would be a crowning achievement for me," he told a sympathetic studio audience Tuesday night. Har dee hoo hah.
In the local news derby, NBC5 won at 10 p.m. in both homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 countered with twin wins at 6 a.m. The station's Good Day also again beat all the network morning shows from 7 to 9 a.m.
As usual, Belo8 swept the 5 and 6 p.m. newscasts in both ratings measurements.
Big doings on Tuesday night, with Fox's American Idol and ABC's Dancing with the Stars airing back-to-back for the first of many weeks and a new episode of House thrown in, too.
Idol as usual decimated everything in its path, including a one-hour Dancing recap before the show's first vote-off. But how did Dancing do in direct competition with House? And how did the ratings break down in various age groups? Let's zoom in.
Total Homes
Idol performance show -- 330,820
Dancing results show -- 302,260
House -- 240,380
18-to-49-Year-Old Men
Idol -- 75,360
Dancing -- 32,970
House -- 51,810
18-to-49-Year-Old Women
Idol -- 146,544
Dancing -- 100,749
House -- 102,275
18-to-34-Year-Olds
Idol -- 101,210
Dancing -- 53,014
House -- 62, 654
55-Years-and-Older
Idol -- 188,800
Dancing -- 243,200
House -- 160,000
Here's another stat. From 8 to 9 p.m. in D-FW, more 18-to-49-year-old men (58,090) watched the Dallas Mavericks-Charlotte Bobcats on Fox Sports Southwest than watched either Dancing or House. No, that's not a misprint.
At 9 p.m., the premiere of ABC's very lame Great American Dream Vote dropped more than half of Dancing's audience and ran third in its time slot. The Donny Osmond-hosted gagger returns at 7 p.m. Wednesday (March 28), with Fort Worth's prematurely balding Russ Jowell, 22, vying for a $25,000 hair transplant and other prizes.
"It would be a crowning achievement for me," he told a sympathetic studio audience Tuesday night. Har dee hoo hah.
In the local news derby, NBC5 won at 10 p.m. in both homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 countered with twin wins at 6 a.m. The station's Good Day also again beat all the network morning shows from 7 to 9 a.m.
As usual, Belo8 swept the 5 and 6 p.m. newscasts in both ratings measurements.
Changing markets, changing jobs
03/27/07 06:35 PM Ed Bark |Permalink
By ED BARK
CBS11 reporter Raquel Eatmon is stepping down to a smaller market in order to step up as an anchor.
The former Miss Ohio World, who joined the station in 2005, will be anchoring the 5, 6 and 10 p.m. newscasts for NBC affiliate WPMI-TV in Mobile, Ala. She'll join fellow newcomer Greg Peterson, formerly of KMTV-TV in Omaha, Neb. They're replacing a recently fired anchor team that took the fall when WPMI dropped to last place in the local news ratings wars.
Mobile is the country's 59th largest TV market, a considerable drop from No. 6 Dallas-Fort Worth. But Eatmon will get far more face time and responsibility in her new small pond.
Over at Fox4, veteran Chris Yates will be shifting jobs. He'll be the station's full-time sports web producer, dropping a Saturday morning anchor spot. Fellow Fox4 vet Max Morgan will be the weekend sports anchor, with Yates still likely to be filling in on occasion for weekday sports maestro Mike Doocy.
Local Nielsen ratings snapshot (Fri.-Mon., March
23-26)
03/27/07 12:52 PM Ed Bark |Permalink
By ED BARK
TXA21 News' live "special report" coverage of Friday night's police officer shooting/standoff gave the station a big ratings boost, nearly quadrupling its usual Nielsen numbers.
The 7 to 8 p.m. portion of the nightly "First in Prime" newscast attracted 116,620 homes, making it D-FW's most-watched program on a typically light viewing night. The coverage outpointed NCAA tournament basketball on CBS; the Mavericks-Celtics game on Fox Sports Southwest; a new episode of the NBC game show Identity; The CW's Smackdown!; and repeats of ABC's Grey's Anatomy and Fox's House.
In the four-week February "sweeps" ratings period, the opening hour of TXA21's "First in Prime" newscast averaged 30,940 homes.
(Note: I was driving my daughter to Chicago when Dallas Police officer Mark Timothy Nix was shot and killed early Friday evening following a car chase of a fleeing suspect, 27-year-old Wesley Ruiz. Police officers then opened fire on Ruiz, who was wounded but is expected to recover, according to reports.)
The heavy D-FW television and print coverage prompted a rebuke Saturday from DPD spokesman Vernon Hale, who urged reporters to cease efforts to interview the deceased officer's family members. Here is his email to the media, obtained by unclebarky.com:
I will try to remain professional about this matter.
As I stated previously, some of the immediate family just arrived from a long journey. This family has lost a son, brother, grandson and fiance. They have not had an opportunity to rest or gather even as much as YOU the media (have). We have answered your questions, held several briefings, given you all the pictures, and I still have media calling and threatening to appear at the family residence.
The family has requested some peace and has promised to make a statement at a later date. I will notify you, as promised, of the date and time when they are ready. A few of you are about to ruin it for the masses. This is not the time for an exclusive. This is a human being who has had his life taken in the line of duty.
Other ratings of note:
***Belo8 and NBC5 split Friday's 10 p.m. newscast spoils, with the ABC station winning in homes and the Peacock among 25-to-54-year-olds, the main advertiser target audience for news programming.
***NBC5 won at 6 a.m. in homes, but Fox4 prevailed with 25-to-54-year-olds. Belo8 finished first in both ratings measurements at 5 and 6 p.m.
***Sunday afternoon's NASCAR Nextel Cup coverage on Fox beat competing NCAA basketball on CBS from 1 to 4:30 p.m. College hoops then outdrew the closing holes of another Tiger Woods PGA tournament win on NBC. The early afternoon Mavericks-Atlanta Hawks game on FSS was D-FW's top draw from 1:45 to 2:45 p.m., peaking at 138,040 homes between 2:15 and 2:30 p.m.
***Monday night's two-hour edition of ABC's Dancing with the Stars stomped all competing programming, luring 354,620 homes in D-FW. The runnerup from 7 to 9 p.m., CBS' Two and a Half Men at 8 p.m., drew 171,360 homes.
***In Monday's local news derby, Belo8 had comfortable wins at 5, 6 and 10 p.m. in homes and with 25-to-54-year-olds. Fox4 cruised at 6 a.m. in both ratings measurements while also again beating the the network morning shows from 7 to 9 a.m.
TXA21 News' live "special report" coverage of Friday night's police officer shooting/standoff gave the station a big ratings boost, nearly quadrupling its usual Nielsen numbers.
The 7 to 8 p.m. portion of the nightly "First in Prime" newscast attracted 116,620 homes, making it D-FW's most-watched program on a typically light viewing night. The coverage outpointed NCAA tournament basketball on CBS; the Mavericks-Celtics game on Fox Sports Southwest; a new episode of the NBC game show Identity; The CW's Smackdown!; and repeats of ABC's Grey's Anatomy and Fox's House.
In the four-week February "sweeps" ratings period, the opening hour of TXA21's "First in Prime" newscast averaged 30,940 homes.
(Note: I was driving my daughter to Chicago when Dallas Police officer Mark Timothy Nix was shot and killed early Friday evening following a car chase of a fleeing suspect, 27-year-old Wesley Ruiz. Police officers then opened fire on Ruiz, who was wounded but is expected to recover, according to reports.)
The heavy D-FW television and print coverage prompted a rebuke Saturday from DPD spokesman Vernon Hale, who urged reporters to cease efforts to interview the deceased officer's family members. Here is his email to the media, obtained by unclebarky.com:
I will try to remain professional about this matter.
As I stated previously, some of the immediate family just arrived from a long journey. This family has lost a son, brother, grandson and fiance. They have not had an opportunity to rest or gather even as much as YOU the media (have). We have answered your questions, held several briefings, given you all the pictures, and I still have media calling and threatening to appear at the family residence.
The family has requested some peace and has promised to make a statement at a later date. I will notify you, as promised, of the date and time when they are ready. A few of you are about to ruin it for the masses. This is not the time for an exclusive. This is a human being who has had his life taken in the line of duty.
Other ratings of note:
***Belo8 and NBC5 split Friday's 10 p.m. newscast spoils, with the ABC station winning in homes and the Peacock among 25-to-54-year-olds, the main advertiser target audience for news programming.
***NBC5 won at 6 a.m. in homes, but Fox4 prevailed with 25-to-54-year-olds. Belo8 finished first in both ratings measurements at 5 and 6 p.m.
***Sunday afternoon's NASCAR Nextel Cup coverage on Fox beat competing NCAA basketball on CBS from 1 to 4:30 p.m. College hoops then outdrew the closing holes of another Tiger Woods PGA tournament win on NBC. The early afternoon Mavericks-Atlanta Hawks game on FSS was D-FW's top draw from 1:45 to 2:45 p.m., peaking at 138,040 homes between 2:15 and 2:30 p.m.
***Monday night's two-hour edition of ABC's Dancing with the Stars stomped all competing programming, luring 354,620 homes in D-FW. The runnerup from 7 to 9 p.m., CBS' Two and a Half Men at 8 p.m., drew 171,360 homes.
***In Monday's local news derby, Belo8 had comfortable wins at 5, 6 and 10 p.m. in homes and with 25-to-54-year-olds. Fox4 cruised at 6 a.m. in both ratings measurements while also again beating the the network morning shows from 7 to 9 a.m.
Local Nielsen ratings snapshot (Thurs., March 22)
03/23/07 09:27 AM Ed Bark |Permalink
Texas A&M's last-second loss to
Memphis outpointed some formidable competing
programming in Thursday's D-FW Nielsens.
The 7 to 8 p.m. portion of CBS's NCAA tournament game nipped Fox's Are You Smarter Than a 5th Grader? and ABC's Ugly Betty in both homes and among advertiser-craved 18-to-49-year-olds. Ratings peaked during the game's thrilling but deflating conclusion, luring 278,460 homes between 8:30 and 8:45 p.m. That was second only to ABC juggernaut Grey's Anatomy, seen in 359,380 homes during those 15 minutes.
Prime-time's least-watched network attraction, NBC's new Andy Barker, P.I., managed just 59,500 homes and fared equally poorly with 18-to-49-year-olds. In the 9 p.m. faceoff of newly arrived freshman series, ABC's October Road beat NBC's Raines by relatively small margins in both ratings measurements. Check out the gender disparities, though, among men and women in the 18-to-49 demo:
October Road
Women -- 102,276
Men -- 17,267
Raines
Women -- 48,848
Men -- 45,521
NCAA basketball (Ohio State-Tennessee), 9 to 10 p.m.
Women -- 40,071
Men -- 67,497
In the local news battles, Belo8 notched first place finishes at 10 p.m. in both homes and with 25-to-54-year-olds, the principal advertiser target for news programming.
NBC5 did the same at 6 a.m. Then Fox4's homegrown Good Day took over, whipping all three network morning shows from 7 to 9 a.m.
Belo8 had 5 p.m. victories in both ratings measurements and also won at 6 p.m. in homes. Fox4 had the most 25-to-54-year-olds at 6 p.m.
The 7 to 8 p.m. portion of CBS's NCAA tournament game nipped Fox's Are You Smarter Than a 5th Grader? and ABC's Ugly Betty in both homes and among advertiser-craved 18-to-49-year-olds. Ratings peaked during the game's thrilling but deflating conclusion, luring 278,460 homes between 8:30 and 8:45 p.m. That was second only to ABC juggernaut Grey's Anatomy, seen in 359,380 homes during those 15 minutes.
Prime-time's least-watched network attraction, NBC's new Andy Barker, P.I., managed just 59,500 homes and fared equally poorly with 18-to-49-year-olds. In the 9 p.m. faceoff of newly arrived freshman series, ABC's October Road beat NBC's Raines by relatively small margins in both ratings measurements. Check out the gender disparities, though, among men and women in the 18-to-49 demo:
October Road
Women -- 102,276
Men -- 17,267
Raines
Women -- 48,848
Men -- 45,521
NCAA basketball (Ohio State-Tennessee), 9 to 10 p.m.
Women -- 40,071
Men -- 67,497
In the local news battles, Belo8 notched first place finishes at 10 p.m. in both homes and with 25-to-54-year-olds, the principal advertiser target for news programming.
NBC5 did the same at 6 a.m. Then Fox4's homegrown Good Day took over, whipping all three network morning shows from 7 to 9 a.m.
Belo8 had 5 p.m. victories in both ratings measurements and also won at 6 p.m. in homes. Fox4 had the most 25-to-54-year-olds at 6 p.m.
Local Nielsen ratings snapshot (Wed., March 21)
03/22/07 10:13 AM Ed Bark |Permalink
By ED BARK
American Idol might be keeping another Fox show from the gallows.
Over the years, an Idol lead-in has kept 24, House and Bones alive while also jet-propelling Fox's Are You Smarter Than a 5th Grader? Now Brad Garrett's 'Til Death could be the latest beneficiary.
Wednesday night's post-Idol episode of 'Til Death won its 8:30 p.m. time slot in D-FW among advertiser-coveted 18-to-49-year-olds. And it placed a very close second in homes to the second half-hour of a new Criminal Minds on CBS. Idol made its usual big haul, with 361,760 homes and 231,000 viewers in the 18-49 demo.
Meanwhile, ABC's Lost is losing some steam in D-FW. It won with 18-to-49-year-olds, but by a shrinking margin over CBS' competing CSI: NY, which thumped Lost in homes.
The Mavs-Cavs game, televised on TXA21 and ESPN, averaged a combined 197,540 homes and 159,000 viewers in the 18-49 demo. In comparison, the latenight Dallas Stars-L.A. Kings game on Fox Sports Southwest was seen in a piddling 4,760 homes. It had 6,000 viewers in the 18-to-49-year-old range.
Belo8 had nice day in the local news wars, winning at 5, 6 and 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 took first at 6 a.m. in homes, but Fox4 had the edge with 25-to-54-year-olds.
American Idol might be keeping another Fox show from the gallows.
Over the years, an Idol lead-in has kept 24, House and Bones alive while also jet-propelling Fox's Are You Smarter Than a 5th Grader? Now Brad Garrett's 'Til Death could be the latest beneficiary.
Wednesday night's post-Idol episode of 'Til Death won its 8:30 p.m. time slot in D-FW among advertiser-coveted 18-to-49-year-olds. And it placed a very close second in homes to the second half-hour of a new Criminal Minds on CBS. Idol made its usual big haul, with 361,760 homes and 231,000 viewers in the 18-49 demo.
Meanwhile, ABC's Lost is losing some steam in D-FW. It won with 18-to-49-year-olds, but by a shrinking margin over CBS' competing CSI: NY, which thumped Lost in homes.
The Mavs-Cavs game, televised on TXA21 and ESPN, averaged a combined 197,540 homes and 159,000 viewers in the 18-49 demo. In comparison, the latenight Dallas Stars-L.A. Kings game on Fox Sports Southwest was seen in a piddling 4,760 homes. It had 6,000 viewers in the 18-to-49-year-old range.
Belo8 had nice day in the local news wars, winning at 5, 6 and 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 took first at 6 a.m. in homes, but Fox4 had the edge with 25-to-54-year-olds.
Hori: Over and out?
03/21/07 11:48 AM Ed Bark |Permalink
By ED BARK
No one will comment officially at CBS11, but several well-connected local broadcasting sources say that morning co-anchor Shannon Hori is in negotiations to leave the station and return to Florida before her three-year contract expires in July.
She reportedly wants to spend appreciably more time with her husband, who still lives in Florida. Their 10-year marriage has endured despite jobs that often have kept them apart. It's rumored that former CBS11 news director Tom Doerr, who recently returned to Miami, might have a position for Hori at that city's CBS station, which he now heads.
Hori joined CBS11 in July 2004 from NBC affiliate WESH-TV in Orlando, teaming with fellow newcomer Doug Dunbar in hopes of juicing up the station's then moribund early newscast. Ratings and vitality have improved since that time, but CBS11 remains a distant fourth in this increasingly important four-way competition.
Dunbar recently replaced Tracy Rowlett as co-anchor of the 10 p.m. newscasts, leaving Hori with rotating partners until a new male anchor is hired. As previously reported on unclebarky.com, one of the prospects is former Belo8 anchor Scott Sams, who auditioned at CBS11 earlier this month. He's currently anchoring at KTEN-TV in Sherman-Denison.
Local Nielsen ratings snapshot (Tues., March 20)
03/21/07 10:54 AM Ed Bark |Permalink
By ED BARK
American Idol's jumbo-sized halo effect propelled Fox4's 9 p.m. local newscast to easy wins in all the major ratings food groups Tuesday.
The one-hour program amassed 218,960 homes and also dominated competing network entertainment programming among 18-to-49-year-olds and 25-to-54-year-olds. Co-anchor Megan Henderson, subbing for Heather Hays while she's on maternity leave, more than doubled the exposure she would have received on Tuesday's Good Day, which peaked at 97,580 homes in the 6 to 7 a.m. hour.
Idol's latest two-hour performance show drew 371,280 homes. Fox Sports Southwest's Dallas Mavericks-New York Knicks game, mostly played directly opposite Idol, managed 95,200 homes. That was still strong enough to outdraw ABC's America's Funniest Home Videos and Primetime Live, and NBC's Law & Order: Criminal Intent.
Also in prime-time, the CW network has a winner -- ratings-wise at least -- in its new The Search for the Next Pussycat Doll. Airing on Ch. 33 in D-FW, it placed third from 8 to 9 p.m. among the network's target audience of 18-to-34-year-olds, trailing only Idol and the Mavs.
In the local newscast derby, Belo8 won at 10 p.m. in total homes and with 25-to-54-year-olds, the main advertiser audience for news programming.
Fox4 and NBC5 tied in homes at 6 a.m, with the Peacock on top in the 25-54 demo.
Belo8 took first in homes at 5 and 6 p.m. and also prevailed with 25-to-54-year-olds in the earlier hour. The ABC station and NBC5 tied at 6 p.m. among 25-to-54-year-olds.
American Idol's jumbo-sized halo effect propelled Fox4's 9 p.m. local newscast to easy wins in all the major ratings food groups Tuesday.
The one-hour program amassed 218,960 homes and also dominated competing network entertainment programming among 18-to-49-year-olds and 25-to-54-year-olds. Co-anchor Megan Henderson, subbing for Heather Hays while she's on maternity leave, more than doubled the exposure she would have received on Tuesday's Good Day, which peaked at 97,580 homes in the 6 to 7 a.m. hour.
Idol's latest two-hour performance show drew 371,280 homes. Fox Sports Southwest's Dallas Mavericks-New York Knicks game, mostly played directly opposite Idol, managed 95,200 homes. That was still strong enough to outdraw ABC's America's Funniest Home Videos and Primetime Live, and NBC's Law & Order: Criminal Intent.
Also in prime-time, the CW network has a winner -- ratings-wise at least -- in its new The Search for the Next Pussycat Doll. Airing on Ch. 33 in D-FW, it placed third from 8 to 9 p.m. among the network's target audience of 18-to-34-year-olds, trailing only Idol and the Mavs.
In the local newscast derby, Belo8 won at 10 p.m. in total homes and with 25-to-54-year-olds, the main advertiser audience for news programming.
Fox4 and NBC5 tied in homes at 6 a.m, with the Peacock on top in the 25-54 demo.
Belo8 took first in homes at 5 and 6 p.m. and also prevailed with 25-to-54-year-olds in the earlier hour. The ABC station and NBC5 tied at 6 p.m. among 25-to-54-year-olds.
Local Nielsen ratings snapshot (Mon., March 19)
03/20/07 04:26 PM Ed Bark |Permalink
By ED BARK
Rolling up American-Idol-like numbers in D-FW, Monday night's two-hour relaunch of Dancing with the Stars went nuts in the ratings before ABC's following What About Brian plunged down a mine shaft.
Dancing drew an average of 349,860 homes, peaking at 414,120 between 8:30 and 8:45 p.m. The closest competing show, NBC's two-hour Deal or No Deal, lured 147,560 homes.
Although filmed entirely in North Texas this season, Fox's Prison Break was the least-watched show on the four major networks between 7 and 8 p.m. Just 73,780 homes tuned in, and the numbers were equally dismal among advertiser-coveted 18-to-49-year-olds. As noted before, PB is doing much better in the national Nielsens than on its home turf.
ABC otherwise found all the evidence it needs to dump its contemporary life of Brian after this season. It plunged to 123,760 homes, losing almost two-thirds of Dancing's audience. NBC's The Black Donnellys also is a sure goner, drawing just 61,880 homes overall. Meanwhile, CBS' CSI: Miami ruled the 9 to 10 p.m. slot with 330,820 homes.
The CSI: Miami lead-in enabled CBS11's 10 p.m. newscast to post an infrequent win in homes. But no one at the station is smiling about it. Here's a telescoped look at the respective 9:45 to 10 p.m. ratings, and what D-FW's four late night newscasts did with them:
CSI: Miami -- 345,100 homes
CBS11's 10 p.m. news -- 176,120 homes
What About Brian -- 88,060 homes
Belo8's 10 p.m. news -- 166,600 homes
Fox4's 9 p.m. news -- 135,660 homes
Fox 4's 10 p.m. news -- 111,860 homes
The Black Donnellys -- 54,740 homes
NBC5's 10 p.m. news -- 109,480 homes.
Worse yet for CBS11, its 10 p.m. newscast drooped to a fourth-place finish among 25-to-54-year-olds, the main advertiser target audience for news programming. The preceding CSI: Miami dominated the competition in that demographic.
This has nothing to do with quality. On most nights, CBS11's news puts on a product second to none. But that product just isn't selling, which is why newly installed news director Regent Ducas is expected to make major changes in both content and the promotion of same. Bluntly put, D-FW viewers had their chance.
The 10 p.m. win among 25-to-54-year-olds went to Belo8, which also won at 6 a.m. in that audience demo. NBC5 narrowly took first place at 6 a.m. in homes.
The two stations swapped victories at 5 and 6 p.m. The Peacock was tops at 5 p.m. in homes and at 6 p.m. with 25-to-54-year-olds. Vice-versa for Belo8.
Rolling up American-Idol-like numbers in D-FW, Monday night's two-hour relaunch of Dancing with the Stars went nuts in the ratings before ABC's following What About Brian plunged down a mine shaft.
Dancing drew an average of 349,860 homes, peaking at 414,120 between 8:30 and 8:45 p.m. The closest competing show, NBC's two-hour Deal or No Deal, lured 147,560 homes.
Although filmed entirely in North Texas this season, Fox's Prison Break was the least-watched show on the four major networks between 7 and 8 p.m. Just 73,780 homes tuned in, and the numbers were equally dismal among advertiser-coveted 18-to-49-year-olds. As noted before, PB is doing much better in the national Nielsens than on its home turf.
ABC otherwise found all the evidence it needs to dump its contemporary life of Brian after this season. It plunged to 123,760 homes, losing almost two-thirds of Dancing's audience. NBC's The Black Donnellys also is a sure goner, drawing just 61,880 homes overall. Meanwhile, CBS' CSI: Miami ruled the 9 to 10 p.m. slot with 330,820 homes.
The CSI: Miami lead-in enabled CBS11's 10 p.m. newscast to post an infrequent win in homes. But no one at the station is smiling about it. Here's a telescoped look at the respective 9:45 to 10 p.m. ratings, and what D-FW's four late night newscasts did with them:
CSI: Miami -- 345,100 homes
CBS11's 10 p.m. news -- 176,120 homes
What About Brian -- 88,060 homes
Belo8's 10 p.m. news -- 166,600 homes
Fox4's 9 p.m. news -- 135,660 homes
Fox 4's 10 p.m. news -- 111,860 homes
The Black Donnellys -- 54,740 homes
NBC5's 10 p.m. news -- 109,480 homes.
Worse yet for CBS11, its 10 p.m. newscast drooped to a fourth-place finish among 25-to-54-year-olds, the main advertiser target audience for news programming. The preceding CSI: Miami dominated the competition in that demographic.
This has nothing to do with quality. On most nights, CBS11's news puts on a product second to none. But that product just isn't selling, which is why newly installed news director Regent Ducas is expected to make major changes in both content and the promotion of same. Bluntly put, D-FW viewers had their chance.
The 10 p.m. win among 25-to-54-year-olds went to Belo8, which also won at 6 a.m. in that audience demo. NBC5 narrowly took first place at 6 a.m. in homes.
The two stations swapped victories at 5 and 6 p.m. The Peacock was tops at 5 p.m. in homes and at 6 p.m. with 25-to-54-year-olds. Vice-versa for Belo8.
Local Nielsen ratings snapshot (Fri.-Sun., March
16-18)
03/19/07 11:38 AM Ed Bark |Permalink
By ED BARK
College and pro hoops filled the air over the weekend, with the NCAA tournament perking up a bit and the Dallas Mavericks scoring on broadcast TV but bricking it on cable.
Friday night's Mavs-Boston Celtics game, carried only on Fox Sports Southwest, drew a scrawny 83,300 homes in falling short of the Texas-New Mexico tournament matchup on CBS11 (116,620).
On Sunday afternoon, though, ABC's telecast of a gritty Mavs win over the Detroit Pistons snared 154,700 homes to handily outpoint the Texas-Southern Cal game (128,250). That's the difference between full availability on broadcast TV and appreciably less than 100 percent penetration via cable or satellite.
Saturday's NCAA hoops coverage ruled the ratings from noon to 9 p.m., pummeling pro golf on NBC and a NASCAR race on ABC. And Sunday's Southern Cal blowout of Texas attracted more homes locally than Donald Trump's The Apprentice.
In perspective, though, Friday's 10 p.m. newscast on Belo8 easily made a better showing (8.2 Nielsen rating/195,160 homes) than any of the weekend's NCAA games -- or Sunday's Mavericks win for that matter.
Belo8's Friday late night news won handily in total homes and tied for first with NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock comfortably ran first in homes at 6 a.m., but Fox4 won with almost equal ease in the 25-54 demo.
Belo8 won in both measurements at 5 p.m. and also had a 6 p.m. victory in homes. NBC5 inched into first place at 6 p.m. among 25-to-54-year-olds.
College and pro hoops filled the air over the weekend, with the NCAA tournament perking up a bit and the Dallas Mavericks scoring on broadcast TV but bricking it on cable.
Friday night's Mavs-Boston Celtics game, carried only on Fox Sports Southwest, drew a scrawny 83,300 homes in falling short of the Texas-New Mexico tournament matchup on CBS11 (116,620).
On Sunday afternoon, though, ABC's telecast of a gritty Mavs win over the Detroit Pistons snared 154,700 homes to handily outpoint the Texas-Southern Cal game (128,250). That's the difference between full availability on broadcast TV and appreciably less than 100 percent penetration via cable or satellite.
Saturday's NCAA hoops coverage ruled the ratings from noon to 9 p.m., pummeling pro golf on NBC and a NASCAR race on ABC. And Sunday's Southern Cal blowout of Texas attracted more homes locally than Donald Trump's The Apprentice.
In perspective, though, Friday's 10 p.m. newscast on Belo8 easily made a better showing (8.2 Nielsen rating/195,160 homes) than any of the weekend's NCAA games -- or Sunday's Mavericks win for that matter.
Belo8's Friday late night news won handily in total homes and tied for first with NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock comfortably ran first in homes at 6 a.m., but Fox4 won with almost equal ease in the 25-54 demo.
Belo8 won in both measurements at 5 p.m. and also had a 6 p.m. victory in homes. NBC5 inched into first place at 6 p.m. among 25-to-54-year-olds.
Fox4 early riser opts to watch the sun set out West
03/18/07 07:51 PM Ed Bark |Permalink
By ED BARK
Casey Stegall, a stalwart reporter on Fox4's Good Day, is leaving the station after two years to take a job as an L.A.-based correspondent for Fox News Channel.
Stegall, a native of Indiana, is a graduate of David Letterman's alma mater, Ball State University. He joined Fox4 from Austin's KVUE-TV and racked up two Katie Awards while in Dallas.
Good Day also is making an anchor shift while 9 p.m. co-anchor Heather Hays is on maternity leave. Megan Henderson will fill in for Hays on the station's most-watched newscast while Natalie Solis subs for Henderson in the early mornings.
Local Nielsen ratings snapshot (Thurs., March 15)
03/16/07 11:56 AM Ed Bark |Permalink
By ED BARK
CBS' first day and night of the NCAA basketball tournament dribbled into view Thursday, playing to relatively small crowds in D-FW.
The highest-rated attraction, Indiana vs. Gonzaga, averaged 133,280 homes in prime-time and latenight. That made for an overall third place finish opposite combos of ABC's new October Road and Belo8's 10 p.m. news, and NBC's premiere of Raines followed by the Peacock's local newscast.
The daytime games, featuring Texas teams, battled various talk shows, soap operas, game shows and court shows. Texas Tech's loss to Boston College averaged 42,840 homes to place third overall in competition with ABC's All My Children and Belo8's midday newscast, and a batch of court shows on TXA21.
Texas A&M's victory over Pennsylvania lured 45,220 homes, also placing third. The game couldn't even beat Fox4's The Montel Williams Show in total homes.
Both Tech and A&M fared better with advertiser-craved 18-to-49-year-olds. The Red Raiders narrowly won the time slot with those viewers while the Aggies had a solid No. 2 finish. It's not as though 18-to-49-year-olds watched in droves, though. Tech corralled 30,000 of 'em, and A&M had 36,000.
At 7 p.m. a new episode of ABC's Ugly Betty topped the time period in both homes and with 18-to-49-year-olds. Fox's hot new game show, Are You Smarter Than a 5th Grader?, ran second in homes and third with 18-to-49-year-olds, where it also finished behind The CW's Smallville.
Nationally, though, 5th Grader placed a solid first in both Nielsen measurements. Fox says it also was the network's most-watched show in the Thursday leadoff spot since a Nov. 12, 1998 edition of World's Wildest Police Videos.
Later in prime-time, here's how Thursday's three series premieres fared in the D-FW Nielsens:
***NBC's Andy Barker, P.I. (8:30 p.m. -- 4th in homes and tied for fourth with Fox's Family Guy among 18-to-49-year-olds.
***ABC's October Road (9 p.m.) -- 1st in homes and with 18-to-49-year-olds following a big lead-in push from Grey's Anatomy.
***NBC's Raines (9 p.m.) -- 2nd in both measurements.
On the local newscast front, Belo8 had a 10 p.m. win in homes but NBC5 placed a comfortable first with 25-to-54-yar-olds, the main advertiser target audience for news programming. Interestingly, the Peacock won with younger anchors Brian Curtis and Meredith Land subbing for Mike Snyder and Jane McGarry.
Fox4 took first at 6 a.m. and tied for the top spot with Belo8 in the 25-54 demo.
Belo8 won in both audience measurements at 6 p.m., and also in homes at 5 p.m. NBC5 took the earlier hour with 25-to-54-year-olds.
CBS' first day and night of the NCAA basketball tournament dribbled into view Thursday, playing to relatively small crowds in D-FW.
The highest-rated attraction, Indiana vs. Gonzaga, averaged 133,280 homes in prime-time and latenight. That made for an overall third place finish opposite combos of ABC's new October Road and Belo8's 10 p.m. news, and NBC's premiere of Raines followed by the Peacock's local newscast.
The daytime games, featuring Texas teams, battled various talk shows, soap operas, game shows and court shows. Texas Tech's loss to Boston College averaged 42,840 homes to place third overall in competition with ABC's All My Children and Belo8's midday newscast, and a batch of court shows on TXA21.
Texas A&M's victory over Pennsylvania lured 45,220 homes, also placing third. The game couldn't even beat Fox4's The Montel Williams Show in total homes.
Both Tech and A&M fared better with advertiser-craved 18-to-49-year-olds. The Red Raiders narrowly won the time slot with those viewers while the Aggies had a solid No. 2 finish. It's not as though 18-to-49-year-olds watched in droves, though. Tech corralled 30,000 of 'em, and A&M had 36,000.
At 7 p.m. a new episode of ABC's Ugly Betty topped the time period in both homes and with 18-to-49-year-olds. Fox's hot new game show, Are You Smarter Than a 5th Grader?, ran second in homes and third with 18-to-49-year-olds, where it also finished behind The CW's Smallville.
Nationally, though, 5th Grader placed a solid first in both Nielsen measurements. Fox says it also was the network's most-watched show in the Thursday leadoff spot since a Nov. 12, 1998 edition of World's Wildest Police Videos.
Later in prime-time, here's how Thursday's three series premieres fared in the D-FW Nielsens:
***NBC's Andy Barker, P.I. (8:30 p.m. -- 4th in homes and tied for fourth with Fox's Family Guy among 18-to-49-year-olds.
***ABC's October Road (9 p.m.) -- 1st in homes and with 18-to-49-year-olds following a big lead-in push from Grey's Anatomy.
***NBC's Raines (9 p.m.) -- 2nd in both measurements.
On the local newscast front, Belo8 had a 10 p.m. win in homes but NBC5 placed a comfortable first with 25-to-54-yar-olds, the main advertiser target audience for news programming. Interestingly, the Peacock won with younger anchors Brian Curtis and Meredith Land subbing for Mike Snyder and Jane McGarry.
Fox4 took first at 6 a.m. and tied for the top spot with Belo8 in the 25-54 demo.
Belo8 won in both audience measurements at 6 p.m., and also in homes at 5 p.m. NBC5 took the earlier hour with 25-to-54-year-olds.
Local Nielsen ratings snapshot (Wed., March 14)
03/15/07 10:47 AM Ed Bark |Permalink
By ED BARK
Yes, it's true. The final 45 minutes of Wednesday night's pulsating Dallas Mavericks-Phoenix Suns duel totaled more homes in D-FW than American Idol.
Available on both TXA21 and ESPN, the game drew 291,153 homes on the broadcast station and 118,207 on cable from 10:30 to 11:15 p.m. A handy pocket calculator says that's a grand total of 409,360, which beats the jumbo-sized 364,140 homes tuned to Idol's half-hour results show.
Overall, the marathon double-overtime, stomach-clenching, two-point loss to the Suns averaged 219,509 homes on TXA21 and an extra 81,286 on ESPN.
Near the end, I was telling anyone who would listen -- basically our two cats -- what Richie Whitt so bravely wrote this morning. Dirk Nowitzki again lost the MVP award to Steve Nash in a game where the little guy once more came up big and the big guy too often went clank in the clutch.
I sincerely hope we're both wrong. And it didn't help that Dirk got little love from the refs down the stretch while the bruising Amare Stoudemire seemed to get more free passes than attendees at a Joe Piscopo comedy festival.
Still, Nash made the big plays, hit the big shots and may well have clinched an MVP three-peat on a very grand stage for both teams. The guy makes so many things happen, even when falling on his ass. And was there a time all night when he shot over Dirk and didn't score? Any MVP voters on the fence surely were watching this one. And at game's end, it'd be hard to argue against putting another check mark next to Nash's name. Dirk's a helluva player. Just not quite as helluva as his old Mavs running mate.
In the local news derby, Belo8 came within a wisp of its second double grand slam in nine days. The ABC station swept the 6 a.m. and 5, 6 and 10 p.m. ratings races in homes. It also won at 5, 6 and 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., though, Belo8 shared the 25-54 laurels with Fox4. And if you shave it down to the very bare essentials, Fox4's 2.24 rating (64,288 persons) was just a hair better than Belo8's 2.20 rating (63,140). Statistically, though, that's really too close to call.
Yes, it's true. The final 45 minutes of Wednesday night's pulsating Dallas Mavericks-Phoenix Suns duel totaled more homes in D-FW than American Idol.
Available on both TXA21 and ESPN, the game drew 291,153 homes on the broadcast station and 118,207 on cable from 10:30 to 11:15 p.m. A handy pocket calculator says that's a grand total of 409,360, which beats the jumbo-sized 364,140 homes tuned to Idol's half-hour results show.
Overall, the marathon double-overtime, stomach-clenching, two-point loss to the Suns averaged 219,509 homes on TXA21 and an extra 81,286 on ESPN.
Near the end, I was telling anyone who would listen -- basically our two cats -- what Richie Whitt so bravely wrote this morning. Dirk Nowitzki again lost the MVP award to Steve Nash in a game where the little guy once more came up big and the big guy too often went clank in the clutch.
I sincerely hope we're both wrong. And it didn't help that Dirk got little love from the refs down the stretch while the bruising Amare Stoudemire seemed to get more free passes than attendees at a Joe Piscopo comedy festival.
Still, Nash made the big plays, hit the big shots and may well have clinched an MVP three-peat on a very grand stage for both teams. The guy makes so many things happen, even when falling on his ass. And was there a time all night when he shot over Dirk and didn't score? Any MVP voters on the fence surely were watching this one. And at game's end, it'd be hard to argue against putting another check mark next to Nash's name. Dirk's a helluva player. Just not quite as helluva as his old Mavs running mate.
In the local news derby, Belo8 came within a wisp of its second double grand slam in nine days. The ABC station swept the 6 a.m. and 5, 6 and 10 p.m. ratings races in homes. It also won at 5, 6 and 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., though, Belo8 shared the 25-54 laurels with Fox4. And if you shave it down to the very bare essentials, Fox4's 2.24 rating (64,288 persons) was just a hair better than Belo8's 2.20 rating (63,140). Statistically, though, that's really too close to call.
Local Nielsen ratings snapshot (Tues., March 13)
03/14/07 09:37 AM Ed Bark |Permalink
By ED BARK
Down to 12 finalists and mostly going against reruns, American Idol bent, spindled and mutilated all in its path from 7 to 9 p.m. Tuesday.
Its latest haul of 399,840 homes also propelled Fox4's 9 p.m. local newscast to easy wins in D-FW's three major ratings food groups -- 18-to-49-year-olds, 25-to-54-year-olds and homes.
Ye olde folks at home also like Idol. The show had a higher percentage of viewers 55 years and older (13.7 rating/219,200 persons) than in any other demographic measured by Nielsen.
Now let's take a quick look at what the kids are watching. Or not watching. Here are some of the Tuesday programs that registered hash marks (no measurable audience) with 12-to-17-year-olds:
***NBC5's four major local newscasts at 6 a.m. and 5, 6 and 10 p.m.
***Belo8's homegrown Good Morning Texas and ABC's The View
***Entertainment Tonight, Dateline NBC and Law & Order: Criminal Intent
***Oprah, Live with Regis & Kelly and Boston Legal
Here are Tuesday's five most-watched shows among 12-to-17-year-olds:
1. Everybody Loves Raymond rerun, 10:30 p.m. on CW33
2. American Idol on Fox
3. Friends rerun, 11 p.m on CW33
4. The Search for the Next Pussycat Doll on CW33
5. Sex and the City rerun, 11:30 p.m. on CW33
Pretty eye-opening, huh?
Moving on to local news, NBC5 won at 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11, lately showing a little momentum with new anchor Doug Dunbar, nipped Belo8 for second place in homes.
The Peacock also took first place in homes at 6 a.m., but Fox4 again had the top spot with 25-to-54-year-olds.
Belo8 won across the board at 5 and 6 p.m., where it continues to flex on most days.
Down to 12 finalists and mostly going against reruns, American Idol bent, spindled and mutilated all in its path from 7 to 9 p.m. Tuesday.
Its latest haul of 399,840 homes also propelled Fox4's 9 p.m. local newscast to easy wins in D-FW's three major ratings food groups -- 18-to-49-year-olds, 25-to-54-year-olds and homes.
Ye olde folks at home also like Idol. The show had a higher percentage of viewers 55 years and older (13.7 rating/219,200 persons) than in any other demographic measured by Nielsen.
Now let's take a quick look at what the kids are watching. Or not watching. Here are some of the Tuesday programs that registered hash marks (no measurable audience) with 12-to-17-year-olds:
***NBC5's four major local newscasts at 6 a.m. and 5, 6 and 10 p.m.
***Belo8's homegrown Good Morning Texas and ABC's The View
***Entertainment Tonight, Dateline NBC and Law & Order: Criminal Intent
***Oprah, Live with Regis & Kelly and Boston Legal
Here are Tuesday's five most-watched shows among 12-to-17-year-olds:
1. Everybody Loves Raymond rerun, 10:30 p.m. on CW33
2. American Idol on Fox
3. Friends rerun, 11 p.m on CW33
4. The Search for the Next Pussycat Doll on CW33
5. Sex and the City rerun, 11:30 p.m. on CW33
Pretty eye-opening, huh?
Moving on to local news, NBC5 won at 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11, lately showing a little momentum with new anchor Doug Dunbar, nipped Belo8 for second place in homes.
The Peacock also took first place in homes at 6 a.m., but Fox4 again had the top spot with 25-to-54-year-olds.
Belo8 won across the board at 5 and 6 p.m., where it continues to flex on most days.
Local Nielsen ratings snapshot (Mon., March 12)
03/13/07 03:11 PM Ed Bark |Permalink
By ED BARK
Wow, fans of the Dallas Mavericks aren't fair weather ones.
Monday's late night trouncing at the hands of Don Nelson's Golden State Warriors played big in the D-FW Nielsens, trouncing the local 10 p.m. newscasts in rolling to an overall average of 221,340 homes from 9:30 p.m. to midnight. Here are the numbers from 10 to 10:30 p.m., when the Mavs still had some hope of extending their 17-game winning streak:
Mavs-Warriors on TXA21 -- 226,100 homes
CBS11 news -- 178,500 homes
Belo8 news -- 135,660 homes
NBC5 news -- 133,280 homes
Fox4 news -- 90,440 homes
The Mavs game peaked at 261,800 homes between 10:30 and 10:45 p.m. and again between 11 and 11:15 p.m. CBS' CSI: Miami also drew 261,800 homes, with no other Monday program reaching those heights. Otherwise the Mavs game was Monday's most-watched program among two key advertiser target audiences -- 18-to-49-year-olds and 18-to-34-year-olds.
Sunday night's Mavericks-Los Angeles Kobes game, controlled throughout by Dallas, averaged 142,800 homes, peaking at 164,220. So if Mavs owner Mark Cuban is reading this, he should salute fans on his blog for sticking with the Golden State game throughout mostly thin and thin.
Moving to another sports front, the premiere of International Fight League's IFL Battleground on Ch. 27 more than doubled the D-FW numbers for MyNetworkTV's failed experiment with English language telenovelas. IFL Battleground attracted 47,600 homes, making it the station's most-watched program of the day.
In the local newscast arena, CBS11 won in homes at 10 p.m., but NBC5 overcame a lousy lead-in from NBC's The Black Donnellys to hold sway with 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock won at 6 a.m. in homes while Fox4 had the edge with 25-to-54-year-olds.
Belo8 took first place at 5 p.m. in both audience measurements and also won in homes at 6 p.m. NBC5 had the most 25-to-54-year-olds at 6 p.m.
Wow, fans of the Dallas Mavericks aren't fair weather ones.
Monday's late night trouncing at the hands of Don Nelson's Golden State Warriors played big in the D-FW Nielsens, trouncing the local 10 p.m. newscasts in rolling to an overall average of 221,340 homes from 9:30 p.m. to midnight. Here are the numbers from 10 to 10:30 p.m., when the Mavs still had some hope of extending their 17-game winning streak:
Mavs-Warriors on TXA21 -- 226,100 homes
CBS11 news -- 178,500 homes
Belo8 news -- 135,660 homes
NBC5 news -- 133,280 homes
Fox4 news -- 90,440 homes
The Mavs game peaked at 261,800 homes between 10:30 and 10:45 p.m. and again between 11 and 11:15 p.m. CBS' CSI: Miami also drew 261,800 homes, with no other Monday program reaching those heights. Otherwise the Mavs game was Monday's most-watched program among two key advertiser target audiences -- 18-to-49-year-olds and 18-to-34-year-olds.
Sunday night's Mavericks-Los Angeles Kobes game, controlled throughout by Dallas, averaged 142,800 homes, peaking at 164,220. So if Mavs owner Mark Cuban is reading this, he should salute fans on his blog for sticking with the Golden State game throughout mostly thin and thin.
Moving to another sports front, the premiere of International Fight League's IFL Battleground on Ch. 27 more than doubled the D-FW numbers for MyNetworkTV's failed experiment with English language telenovelas. IFL Battleground attracted 47,600 homes, making it the station's most-watched program of the day.
In the local newscast arena, CBS11 won in homes at 10 p.m., but NBC5 overcame a lousy lead-in from NBC's The Black Donnellys to hold sway with 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock won at 6 a.m. in homes while Fox4 had the edge with 25-to-54-year-olds.
Belo8 took first place at 5 p.m. in both audience measurements and also won in homes at 6 p.m. NBC5 had the most 25-to-54-year-olds at 6 p.m.
Local Nielsen ratings snapshot (Fri.-Sun., March
9-11)
03/12/07 12:12 PM Ed Bark |Permalink
By ED BARK
CBS11 should be very afraid of college hoops, at least in the early rounds of the NCAA's annual "Big Dance."
On the other hand, sister station TXA21 can't get enough of the Dallas Mavericks, who again had nice-sized Nielsen numbers while stretching their victory string to 17 with a rout of the Los Angeles Kobes.
The Mavs game averaged 142,800 D-FW homes Sunday night, more than tripling the audience for any other non-Mavs-related programming on TXA21. The 9 to 10 p.m. portion of the game outdrew NBC's The Apprentice and ABC's repeat of Brothers & Sisters.
Otherwise, a first-run episode of CBS' Without a Trace won the time slot, with Fox4's local 9 p.m. newscast edging the Mavs for second place. But the game and Without a Trace finished in a virtual tie with 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
Earlier Sunday, the SEC college basketball championship tilt on CBS lured just 35,700 D-FW homes. And the Big Ten conference championship, featuring Uncle Barky's alma mater Wisconsin Badgers, dropped to 26,180 homes. It wasn't any better with 18-to-49-year-olds, with the first 45 minutes of the Wisconsin-Ohio State game registering "hashmarks" (no measurable audience). And both of these teams were ranked among college hoops' top 5.
The big NCAA tournament selection show, from 5 to 6 p.m. perked up a bit to 69,020 homes. It netted an overall fourth place finish in that hour behind newscasts on NBC5 and Belo8, and NASCAR racing on Fox, which won the time period. Hey, even CW33's 9 p.m. news had more viewers Sunday than the NCAA's bracket racket.
On Friday, an "encore" episode of the new Fox series The Wedding Bells finished an annulment-ready sixth from 8 to 9 p.m., losing even to Big 12 basketball tournament action on TXA21.
In the local newscast faceoffs, everyone got at least one lollipop.
Belo8 won at 10 p.m. in total homes, but NBC5 nipped the ABC station among 25-to-54-year-olds, the prime target audience for news programming.
NBC5 placed first in homes at 6 a.m., with Fox4 on top in the 25-54 demo.
Belo8 had the No. 1 spots in homes at 5 and 6 p.m. But CBS11 took first at 6 p.m. with 25-to-54-year-olds, with the Peacock doing likewise at 5 p.m.
CBS11 should be very afraid of college hoops, at least in the early rounds of the NCAA's annual "Big Dance."
On the other hand, sister station TXA21 can't get enough of the Dallas Mavericks, who again had nice-sized Nielsen numbers while stretching their victory string to 17 with a rout of the Los Angeles Kobes.
The Mavs game averaged 142,800 D-FW homes Sunday night, more than tripling the audience for any other non-Mavs-related programming on TXA21. The 9 to 10 p.m. portion of the game outdrew NBC's The Apprentice and ABC's repeat of Brothers & Sisters.
Otherwise, a first-run episode of CBS' Without a Trace won the time slot, with Fox4's local 9 p.m. newscast edging the Mavs for second place. But the game and Without a Trace finished in a virtual tie with 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
Earlier Sunday, the SEC college basketball championship tilt on CBS lured just 35,700 D-FW homes. And the Big Ten conference championship, featuring Uncle Barky's alma mater Wisconsin Badgers, dropped to 26,180 homes. It wasn't any better with 18-to-49-year-olds, with the first 45 minutes of the Wisconsin-Ohio State game registering "hashmarks" (no measurable audience). And both of these teams were ranked among college hoops' top 5.
The big NCAA tournament selection show, from 5 to 6 p.m. perked up a bit to 69,020 homes. It netted an overall fourth place finish in that hour behind newscasts on NBC5 and Belo8, and NASCAR racing on Fox, which won the time period. Hey, even CW33's 9 p.m. news had more viewers Sunday than the NCAA's bracket racket.
On Friday, an "encore" episode of the new Fox series The Wedding Bells finished an annulment-ready sixth from 8 to 9 p.m., losing even to Big 12 basketball tournament action on TXA21.
In the local newscast faceoffs, everyone got at least one lollipop.
Belo8 won at 10 p.m. in total homes, but NBC5 nipped the ABC station among 25-to-54-year-olds, the prime target audience for news programming.
NBC5 placed first in homes at 6 a.m., with Fox4 on top in the 25-54 demo.
Belo8 had the No. 1 spots in homes at 5 and 6 p.m. But CBS11 took first at 6 p.m. with 25-to-54-year-olds, with the Peacock doing likewise at 5 p.m.
Local Nielsen ratings snapshot (Thurs., March 8)
03/09/07 11:08 AM Ed Bark |Permalink
By ED BARK
Here's an amazing stat. Thursday night's No. 1 program with advertiser-craved 18-to-49-year-olds wasn't American Idol. In D-FW, that crown goes to the breakout new hit of the season, Fox's Are You Smarter Than a 5th Grader?.
The Jeff Foxworthy-hosted big money game show topped the 18-to-49-year-old charts with 240,000 of 'em, compared to the preceding Idol's 228,000. 5th Grader also outdrew Idol among 18-to-34-year-olds.
The show has performed way beyond Fox's expectations and gives the network a chance to finally make a major showing in the Thursday night ratings. It'll go against NCAA basketball instead of Survivor: Fiji next week, which will make it all the more easier in these parts. Unless it's the Dallas Mavericks, hoops seldom have any hops in the local ratings.
Idol, now down to its final 12 contestants, did outdraw 5th Grader in total homes, by a 373,660 to 323,680 margin. But the 18-to-49 demo is the big moneymaker in entertainment programming, so 5th Grader gets the gold star.
As for the Dallas Stars, the poor guys went into the teeth of Idol and 5th Grader Thursday night and emerged with a sub-puny 9,520 homes on Ch. 27. Among 18-to-49-year-olds, just 1,800 women watched. You know who you are. The male haul in this age group? A hardly stunning 13,500 in a viewing area of over three million people.
In the local news derby, let's hear it for a three-way tie in total homes at 10 p.m. among NBC5, Belo8 and CBS11. Each clocked in at 147,560, according to Nielsen's estimates. But the Peacock won among 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., Fox4 and NBC5 fought to a two-way first place tie in homes, with Fox4 taking the 25-to-54 race.
Belo8 won at 6 p.m. in both measurements, and also was tops in homes at 5 p.m. Fox4 had the most 25-to-54-year-olds at 5 p.m.
Here's an amazing stat. Thursday night's No. 1 program with advertiser-craved 18-to-49-year-olds wasn't American Idol. In D-FW, that crown goes to the breakout new hit of the season, Fox's Are You Smarter Than a 5th Grader?.
The Jeff Foxworthy-hosted big money game show topped the 18-to-49-year-old charts with 240,000 of 'em, compared to the preceding Idol's 228,000. 5th Grader also outdrew Idol among 18-to-34-year-olds.
The show has performed way beyond Fox's expectations and gives the network a chance to finally make a major showing in the Thursday night ratings. It'll go against NCAA basketball instead of Survivor: Fiji next week, which will make it all the more easier in these parts. Unless it's the Dallas Mavericks, hoops seldom have any hops in the local ratings.
Idol, now down to its final 12 contestants, did outdraw 5th Grader in total homes, by a 373,660 to 323,680 margin. But the 18-to-49 demo is the big moneymaker in entertainment programming, so 5th Grader gets the gold star.
As for the Dallas Stars, the poor guys went into the teeth of Idol and 5th Grader Thursday night and emerged with a sub-puny 9,520 homes on Ch. 27. Among 18-to-49-year-olds, just 1,800 women watched. You know who you are. The male haul in this age group? A hardly stunning 13,500 in a viewing area of over three million people.
In the local news derby, let's hear it for a three-way tie in total homes at 10 p.m. among NBC5, Belo8 and CBS11. Each clocked in at 147,560, according to Nielsen's estimates. But the Peacock won among 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., Fox4 and NBC5 fought to a two-way first place tie in homes, with Fox4 taking the 25-to-54 race.
Belo8 won at 6 p.m. in both measurements, and also was tops in homes at 5 p.m. Fox4 had the most 25-to-54-year-olds at 5 p.m.
Dream on: CBS11 TV reporter and partner reboot to
shoot another film
03/08/07 01:48 PM Ed Bark |Permalink
By ED BARK
Dormant for a while, their dream is back in Technicolor.
CBS11 reporter Jay Gormley and his filmmaking partner, John Venable, thought they were on a fast track two years ago with their comedy feature film $30,000 Millionaires. Interest was high and a proposed $1 million budget looked to be in the bag after the two presented the world premiere of their 11-minute film Bachelor 37 to an enthusiastic audience at the Magnolia Theatre.
"It's a great feeling when you stand up there and people applaud and appreciate your work," Gormley said at the time. "It's something you don't get in news."
The darkly comic Bachelor 37, directed by Gormley and starring Venable, built to a very clever twist of an ending and a short trailer for $30,000 Millionaires. "Coming soon," it said. "Soon as we have the money to film it."
They still don't.
"We were told that money would fall from the skies. It did not," says Venable. "We got a lot of lip service."
"We got a ton of lip service," adds Gormley.
Not that they're deterred. Venable and Gormley picked themselves up, scaled their operating costs way down and now are filming the crime drama Karma Police in Dallas for a small fraction of the $1 million they still hope to raise for $30,000 Millionaires.
The 105-minute film, tentatively scheduled to wrap on March 18, is pretty much Venable's baby. He wrote the screenplay and is directing Karma Police with help from Gormley. The two would switch positions on $30,000 Millionaires, with Gormley the head overseer on a film he co-wrote with Venable after they founded Parkview Place Pictures in 2002.
Venable "got me off my butt," Gormley says. "I was all depressed. 30K wasn't happening. What happened to all the hits on our web site and the interest in Hollywood (including from Fox TV's comedy development division)? I'm like all down in the dumps and John's like, 'Dude, let's go. Let's do something while we wait for 30K.' I said, 'No, no, let's wait.' And finally he just kind of put a foot up my butt. And that's how I got fired up for this."
They're on a brisk 17-day shooting schedule, with the cameras only rolling on weekends. On a recent Saturday afternoon, Karma Police is filming in a posh law firm office on the 50th floor of the Chase Bank building in downtown Dallas.
Co-star John Wesley Shipp, best known of late for playing Dawson Leery's dad, Mitch, on Dawson's Creek, is navigating a multi-take kissing scene with local actress Jessica Turner, whose time is limited. She soon must rush off to a matinee performance of Moonlight and Magnolias at the Dallas Theater Center.
Timing is everything in this scene, too.
"You better be home on time," Turner tells Shipp. "The kids are only gone for one night and I'll be home by myself."
"I'll be there, baby," he assures her. Smooch, smooch.
Gormley and Venable fret a bit about getting a half-dozen takes completed in time. But it's otherwise a relaxed set, with Gormley telling Shipp at one point, "John, we didn't tell you it was a porno? Sorry."
Shipp, who also had the title role in the 1990 CBS series The Flash, hooked up with Karma Police while attending a comic book convention in Dallas. He has a supporting role as a publishing company CEO who runs afoul of the "world's largest secret organization," a k a the Karma Police.
"They reward and punish people after tracking their good and bad conduct," Venable says. "But there's a little more to the Karma Police than meets the eye. That's about all we can say."
The movie's principal star is veteran Dallas stage actor Chamblee Ferguson, who also has played small parts in several feature films (The Newton Boys, A Scanner Darkly) and locally filmed TV series such as Prison Break and Walker, Texas Ranger. Ferguson, who isn't working on this day, plays "average guy" administrator Charles West, brother-in-law of Shipp's character.
Venable and Gormley plan to have Karma Police ready for public showing by early June. They hope to have it accepted by the Toronto Film Festival. If not, the Sundance Film Festival beckons. And then Austin's South by Southwest event.
"This is not a means to an end," Venable says. "Karma Police isn't just a stepping stone to get to our other projects."
They've partnered with two North Texas companies, Red Productions and Filmfrog Productions. It all helps to keep costs down and at least a small profit in the picture.
"If we make money, that bodes well for us," Gormley says. "Your first piece on your track record, you don't want to lose money."
He says that Hollywood is starting to nibble again on $30,000 Millionaires, with a "major Hollywood movie studio" supposedly taking a hard look at this comedy film about "five vacuous Dallas bachelors striving to maintain upscale lifestyles via maxed-out credit cards."
"I'm learning quickly that it's going to take longer than I anticipated," Gormley says. "We've had a number of setbacks and it's not gonna happen overnight."
Venable is quick to accentuate the positive.
"I wouldn't really call them setbacks," he says. "It's just the normal MO for Hollywood. I don't think what we're going through is any different than what several filmmakers out there go through every day. We get more disappointed because we've got just these few projects that we're working on, and we're banking on being able to make them. So whenever somebody gets our hopes up and dashes them, it's a little more disappointing."
Meanwhile, Gormley will continue to be a CBS11 street reporter whose work is a staple of the station's 10 p.m. newscasts. There he was again on Wednesday night (March 7), leading the newscast with a story about a Dallas woman who was attacked in broad daylight by brick- and rocking-throwing teenagers who bombarded her SUV.
"I'm not going to let this jeopardize my career with the station," he said two years ago while still basking in the afterglow of that Magnolia Theater screening. "But I think there's going to be a point where I'll have to decide if I can balance both. That's a choice I'd like to have."
Freeze-frame that quote. For now it still holds.
Local Nielsen ratings snapshot (Wed., March 7)
03/08/07 01:48 PM Ed Bark |Permalink
By ED BARK
American Idol does better in D-FW when the guy singers are seated off to the side.
Wednesday's Idol, with eight live performances by the clearly superior girls, drew 368,900 homes in more than tripling the audience for any competing 7 to 8 p.m. program. Tuesday's guy-lousy Idol had 311,780 homes.
The premiere of Fox's The Wedding Bells then sagged to 176,120 homes locally and had a 3.0 rating rating (90,000 people) among advertiser-craved 18-to-49-year-olds. Nationally, though, Bells had a considerably better 5.2 rating with younger viewers, which Fox termed "a nice start" in its publicity release.
Bells now will move to Fox's barren Friday night lineup, where the network has been without a high-profile series since The X-Files. Wednesday's "nice start," which just as easily could be termed mediocre, doesn't bode particularly well. Or to put it another way, Bells is no Are You Smarter Than a 5th Grader?, which came roaring out of the gate last week in its three post-Idol showcases.
At 9 p.m., ABC's Lost beat Fox4's local newscast for the first time in five tries, luring a nice-sized 218,960 homes.
Belo8's 10 p.m. newscast didn't fully capitalize, though, losing narrowly to NBC5 in homes but edging the Peacock among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 won in homes at 6 a.m., with Fox4's Good Day inching ahead of both the Peacock and Belo8 in the 25-to-54-demo.
Belo8 topped the field in both ratings measurements at 5 and 6 p.m., but Fox4 tied for first in the latter hour among 25-to-54-year-olds.
In the post-10 p.m. newscast ratings race, CBS' Late Show with David Letterman narrowly won in homes against NBC's runnerup Tonight Show with Jay Leno and ABC's closely competitive Nightline.
But Dave managed no better than a fourth-place tie among 18-to-49-year-olds, drawing just 36,000 of them in D-FW during Late Show's first half-hour. Tonight led the way (64,500), followed by an Everybody Loves Raymond rerun on Ch. 33 (63,000), a Bernie Mac repeat on Ch. 21 (48,000) and Access Hollywood on Fox4 (36,000)
American Idol does better in D-FW when the guy singers are seated off to the side.
Wednesday's Idol, with eight live performances by the clearly superior girls, drew 368,900 homes in more than tripling the audience for any competing 7 to 8 p.m. program. Tuesday's guy-lousy Idol had 311,780 homes.
The premiere of Fox's The Wedding Bells then sagged to 176,120 homes locally and had a 3.0 rating rating (90,000 people) among advertiser-craved 18-to-49-year-olds. Nationally, though, Bells had a considerably better 5.2 rating with younger viewers, which Fox termed "a nice start" in its publicity release.
Bells now will move to Fox's barren Friday night lineup, where the network has been without a high-profile series since The X-Files. Wednesday's "nice start," which just as easily could be termed mediocre, doesn't bode particularly well. Or to put it another way, Bells is no Are You Smarter Than a 5th Grader?, which came roaring out of the gate last week in its three post-Idol showcases.
At 9 p.m., ABC's Lost beat Fox4's local newscast for the first time in five tries, luring a nice-sized 218,960 homes.
Belo8's 10 p.m. newscast didn't fully capitalize, though, losing narrowly to NBC5 in homes but edging the Peacock among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 won in homes at 6 a.m., with Fox4's Good Day inching ahead of both the Peacock and Belo8 in the 25-to-54-demo.
Belo8 topped the field in both ratings measurements at 5 and 6 p.m., but Fox4 tied for first in the latter hour among 25-to-54-year-olds.
In the post-10 p.m. newscast ratings race, CBS' Late Show with David Letterman narrowly won in homes against NBC's runnerup Tonight Show with Jay Leno and ABC's closely competitive Nightline.
But Dave managed no better than a fourth-place tie among 18-to-49-year-olds, drawing just 36,000 of them in D-FW during Late Show's first half-hour. Tonight led the way (64,500), followed by an Everybody Loves Raymond rerun on Ch. 33 (63,000), a Bernie Mac repeat on Ch. 21 (48,000) and Access Hollywood on Fox4 (36,000)
Local Nielsen ratings snapshot (Tues., March 6)
03/07/07 12:53 PM Ed Bark |Permalink
By ED BARK
Belo8 recorded a rare double grand slam Tuesday, sweeping the two principal Nielsen ratings measurements in the daily newscast wars.
The ABC station won at 6 a.m., and 5, 6 and 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. It's the first D-FW grand slam in the four major news food groups since December 18, when NBC5 touched all the bases.
Tuesday otherwise belonged as usual to Fox's dynamic duo of American Idol and a new episode of House, which easily won from 7 to 9 p.m.
But then the closing hour of the Dallas Mavericks-New Jersey Nets game took over at 9 p.m. Airing on Fox Sports Southwest, the Mavs' 16th consecutive victory beat all competing programming in homes and with 25-to-54-year-olds, 18-to-49-year-olds and 18-to-34-year-olds.
The Mavs' path was made easier by reruns on NBC and ABC, but that's still an impressive feat for a cable-only attraction. The entire game averaged 142,800 homes, peaking at 183,260 between 9:45 and 10 p.m.
Belo8 recorded a rare double grand slam Tuesday, sweeping the two principal Nielsen ratings measurements in the daily newscast wars.
The ABC station won at 6 a.m., and 5, 6 and 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. It's the first D-FW grand slam in the four major news food groups since December 18, when NBC5 touched all the bases.
Tuesday otherwise belonged as usual to Fox's dynamic duo of American Idol and a new episode of House, which easily won from 7 to 9 p.m.
But then the closing hour of the Dallas Mavericks-New Jersey Nets game took over at 9 p.m. Airing on Fox Sports Southwest, the Mavs' 16th consecutive victory beat all competing programming in homes and with 25-to-54-year-olds, 18-to-49-year-olds and 18-to-34-year-olds.
The Mavs' path was made easier by reruns on NBC and ABC, but that's still an impressive feat for a cable-only attraction. The entire game averaged 142,800 homes, peaking at 183,260 between 9:45 and 10 p.m.
Passing grade: new locally produced driversselect
DFW 10 gets an 8
03/06/07 03:58 PM Ed Bark |Permalink
By ED BARK
Much better than expected. Hey, it's got lots of bite. Some snark even.
TXA21's new driversselect DFW 10 turns out to be a surprisingly see-worthy effort hosted by former American Idol 4 semi-finalist Celena Rae. On the show's March 4th premiere, she came off as sharp and sassy and never once ditzy. DFW 10 (Sundays at 6 p.m.) may be low-budget but so far it's not a joke.
OK, so just what is it? Basically it's a top 10 "entertainment countdown show," with a heavy reliance on YouTube's public domain videos. Rae sets 'em up and knocks 'em down. On the premiere half-hour, she began with footage of a man who holds records for smashing watermelons with his head.
Rae noted there was no ring on his finger, meaning he's available, ladies. "Mmm, appetizing, huh? Watermelon and forehead sweat."
Two Live 105.3 Free FM radio personalities also are in the mix. Helping with the show's writing is Dean Lewis, who's also supposed to be a correspondent on later episodes. And John "Pugs" Myron has a weekly on-camera "Round-Up" segment that asks viewers to respond online to questions such as, "Which famous celebrity are you pretty sure you could pick up?"
Aimed at men, the first one offered up Rachael Ray (she drinks lots of beer and is "cute without really being hot"), Tara Reid, Britney Spears and Angelina Jolie. Pugs had a logical approach to Jolie, noting that her two most recent husbands are Billy Bob Thornton and Brad Pitt.
"Take the average, that's you!" he reasoned.
Several videos later, Rae shifted into a quick "Random Countdown" segment that ventured into Gordon Keith territory. As previously detailed here, the dark-humored KTCK ("The Ticket") court jester has a new show that airs Thursdays at 10 p.m. on KFWD-TV (Channel 52), which is partly programmed by Belo Corp.
On last week's half-hour, Keith welcomed Belo8 anchorman John McCaa and then displayed images of him with handlebar, Charlie Chaplin and Pulp Fiction mustaches.
That was kinda tame compared to what Rae did with Belo8 weatherman Troy Dungan, who wasn't present. If his trademark bow tie could talk, what are the top 5 things it would say? Nos. 4, 2 and 1 were pretty choice. Namely:
"Hey, everybody, Dale Hansen's tie is drunk . . . again!"
"I wish he'd take me off during sex."
"It could be worse . . . my cousin is Troy's diaper."
Whew. Rae and her writers should have the guts to screw around with sister station CBS11's news teamers, too. Otherwise no fair. But for now, they're rollin'.
DFW 10's opener also had a fun taped contribution from TXA21/CBS11 personality Rance Adams. He hung out with local Hydro Parkour twins Jonathan and Thomas Tapp, whom he dubbed Tomathan. The chunkily-built Adams gamely tried replicating some of their vaults, jumps and tumbles, which have been heavily viewed on YouTube.
"I'm in traction now. I'm an idiot for trying this stuff," he concluded.
TXA21 news anchor Kenneth Taylor joined in with a neat little piece on a posh dog hotel that serves ice cream fit for both canines and humans. Otherwise Rae kept coming with the knuckle-draggin' videos.
"We're swimmin' in the shallow end of the gene pool for No. 3," she said before "Redneck Slingshot" took over. Said Rae: "Welcome to Hicks Flags Over Texas."
The host makes the most of these one-liners, slingin' 'em with seasoned aplomb. She's cute while actually being hot. But unlike Paris Hilton, Rae's got the porchlight on upstairs.
Sunday's premiere of DFW 10 drew 33,310 homes, more than doubling the audience for the third episode of Keith's show (14,280 homes). Both are welcome in these parts. 'Tude-laced homegrown programming has been sorely lacking in the country's sixth largest TV market. Now we've suddenly got two of 'em to grow on.
Grade: B
And oh yeah, here's some video of Hydro Parkour:
Local Nielsen ratings snapshot (Mon., March 5)
03/06/07 11:57 AM Ed Bark |Permalink
By ED BARK
Capitalizing on a strong lead-in from CSI: Miami, CBS11's late night news edged runnerup Belo8 in homes Monday, giving new anchor Doug Dunbar a nice liftoff.
CBS11 drew 185,640 homes at 10 p.m., with Belo8 right behind (178,500) and NBC5 in an unaccustomed third-place dumper (130,900). That's what happens when Episode 2 of the Peacock's new Black Donnellys series lures just 66,640 homes from 9:45 to 10 p.m., compared to CSI: Miami's 266,560. Monday marked Dunbar's debut at 10 p.m., with Tracy Rowlett now doing only the 5 and 6 p.m. newscasts enroute to retirement in July of next year.
NBC5 recovered very nicely with advertiser-courted 25-to-54-year-olds, winning at 10 p.m. over CBS11 despite again being behind a Black Donnellys 8-ball.
Otherwise Belo8's Daybreak scored big at 6 a.m. with wins in both ratings measurements. The ABC station also took all the gold at 5 and 6 p.m.
In prime-time, Fox4's 9 p.m. local newscast had another strong outing, finishing second across the board to CSI:Miami while pummeling both Black Donnellys and ABC's What About Brian. This time the newscast didn't have much help from Fox's preceding entertainment series. 24 ran only fourth in both homes and with 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
Fox's Prison Break, nearing the end of Season 2, continued a season-long struggle in the D-FW ratings despite being filmed entirely in North Texas. It also ran fourth in homes and among 18-to-49-year-olds. Nationally, PB ran second in the 18-49-demo.
Capitalizing on a strong lead-in from CSI: Miami, CBS11's late night news edged runnerup Belo8 in homes Monday, giving new anchor Doug Dunbar a nice liftoff.
CBS11 drew 185,640 homes at 10 p.m., with Belo8 right behind (178,500) and NBC5 in an unaccustomed third-place dumper (130,900). That's what happens when Episode 2 of the Peacock's new Black Donnellys series lures just 66,640 homes from 9:45 to 10 p.m., compared to CSI: Miami's 266,560. Monday marked Dunbar's debut at 10 p.m., with Tracy Rowlett now doing only the 5 and 6 p.m. newscasts enroute to retirement in July of next year.
NBC5 recovered very nicely with advertiser-courted 25-to-54-year-olds, winning at 10 p.m. over CBS11 despite again being behind a Black Donnellys 8-ball.
Otherwise Belo8's Daybreak scored big at 6 a.m. with wins in both ratings measurements. The ABC station also took all the gold at 5 and 6 p.m.
In prime-time, Fox4's 9 p.m. local newscast had another strong outing, finishing second across the board to CSI:Miami while pummeling both Black Donnellys and ABC's What About Brian. This time the newscast didn't have much help from Fox's preceding entertainment series. 24 ran only fourth in both homes and with 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
Fox's Prison Break, nearing the end of Season 2, continued a season-long struggle in the D-FW ratings despite being filmed entirely in North Texas. It also ran fourth in homes and among 18-to-49-year-olds. Nationally, PB ran second in the 18-49-demo.
Local Nielsen ratings snapshot (Fri.-Sun., March 2-4)
03/05/07 12:57 PM Ed Bark |Permalink
By ED BARK
CBS11's Tracy Rowlett went out with a . . . well, not with a bang Friday.
On a light viewing night, the longtime anchor's last 10 p.m. newscast drew 116,620 homes in placing third as usual behind Belo8 (145,180 homes) and NBC5 (142,800 homes). Among advertiser-courted 25-to-54-year-olds, the Peacock edged Belo8, with CBS11 running fourth behind Fox4.
NBC5's early morning news won in both audience measurements at 6 a.m. and also was tops at 6 p.m. with 25-to-54-year-olds. Belo8 took the 6 p.m. news battle in homes and had twin wins at 5 p.m.
On Sunday night, a new episode of ABC's Desperate Housewives ruled the prime-time ratings roost, luring 371,280 homes and 276,000 in the 18-to-49 demographic, the main advertiser target audience for entertainment programming.
A double premiere of the new Fox sitcom The Winner (at 7:30 and 8:30 p.m.) had stinkum ratings in the total homes Nielsens. It edged NBC's barely visible Grease: You're the One That I Want to finish fourth at 7:30 p.m. (behind even an America's Next Top Model "encore"). At 8:30 p.m. in D-FW, The Winner also ran fourth.
Starring Rob Corrdry from The Daily Show as a virginal nebbish, The Winner fared somewhat better with 18-to-49-year-olds. It placed second at 7:30 p.m. (to ABC's Extreme Makeover: Home Edition) but only fourth an hour later.
CBS11's Tracy Rowlett went out with a . . . well, not with a bang Friday.
On a light viewing night, the longtime anchor's last 10 p.m. newscast drew 116,620 homes in placing third as usual behind Belo8 (145,180 homes) and NBC5 (142,800 homes). Among advertiser-courted 25-to-54-year-olds, the Peacock edged Belo8, with CBS11 running fourth behind Fox4.
NBC5's early morning news won in both audience measurements at 6 a.m. and also was tops at 6 p.m. with 25-to-54-year-olds. Belo8 took the 6 p.m. news battle in homes and had twin wins at 5 p.m.
On Sunday night, a new episode of ABC's Desperate Housewives ruled the prime-time ratings roost, luring 371,280 homes and 276,000 in the 18-to-49 demographic, the main advertiser target audience for entertainment programming.
A double premiere of the new Fox sitcom The Winner (at 7:30 and 8:30 p.m.) had stinkum ratings in the total homes Nielsens. It edged NBC's barely visible Grease: You're the One That I Want to finish fourth at 7:30 p.m. (behind even an America's Next Top Model "encore"). At 8:30 p.m. in D-FW, The Winner also ran fourth.
Starring Rob Corrdry from The Daily Show as a virginal nebbish, The Winner fared somewhat better with 18-to-49-year-olds. It placed second at 7:30 p.m. (to ABC's Extreme Makeover: Home Edition) but only fourth an hour later.
Last call: Tracy Rowlett calls it a night at CBS11
03/04/07 04:48 PM Ed Bark |Permalink
By ED BARK
All dressed up with just one 10 p.m. newscast to go, CBS11 anchor Tracy Rowlett marked time in a station conference room Friday night by looking back without flinching.
The Walter Cronkite of D-FW television news had been hired in 1999 to eventually take his new station to the promised land -- a No. 1 spot in the late night news ratings.
That never happened but there were a pair of savory victories over Belo8, where Rowlett made his name before making the biggest anchor move the market had ever seen. Now he's segueing to CBS11's 5 and 6 p.m. newscasts before a planned retirement in July of next year. Beginning Monday (March 5), former morning anchor Doug Dunbar will join incumbent Karen Borta at 10 p.m.
"I have never regretted making the move, regardless of some pitfalls and difficulties," Rowlett said. "I've missed some of the people with whom I worked at Channel 8, but I've never missed that station. Which is kind of interesting because people will ask me, 'Aren't you sorry you left Channel 8?' I have never been sorry."
His old station, which years ago left Rowlett out of a picture history in the entrance foyer, is having something of a last laugh on him. Belo8 is back in the No. 1 spot at 10 p.m. after winning in total homes in the February sweeps for the first time since November 2001. NBC5 is still a close second and CBS11 is well back in third place despite again getting better "lead-in" audiences at 9:45 p.m. than any of its competitors.
Quality-wise, though, the CBS-owned station has made major strides with Rowlett as point man.
"Jim Holland (the news director when he joined CBS11) was more concerned with what (co-anchor) Karen's hair looked like than about what was coming out of her mouth," he said. "We couldn't even see Channel 8 looking up. It was like stepping down 50 markets when I came over here. We truly were still in those early throes of trying to put a newscast together.
"I'm sorry that we didn't ascend to the No. 1 rating. I know that's something that everybody kept looking at. But despite that, we're a real player in the marketplace. This station has credibility it didn't have before."
Rowlett, 64, joined WFAA-TV in 1974 from KWTV-TV in Oklahoma City. He began co-anchoring the station's 6 and 10 p.m. newscasts in August 1975, teaming with Iola Johnson and eventually Troy Dungan and Dale Hansen to form a veritable Mount Rushmore of a news team. Big Nielsen ratings came fast.
"We just went right to the top of the market. Those were some stellar days for Channel 8," Rowlett said.
He stunningly left the station in 1999 after CBS bought Channel 11, backed up the money truck and offered Rowlett a reported $7 million contract. He jumped at it rather than continue to negotiate with WFAA. Rowlett and his wife, Jill, have an autistic son, Michael, who is now 20. Rowlett said at the time that the deal ensured his son's well-being as well as his own. He never expected to get an offer of such magnitude.
"When Tracy left Channel 8, my God, I cried for six hours straight," Jill Rowlett said Friday. "It was just the change and not knowing what was going to happen. And then it became the most positive thing in the world for us."
A non-compete clause kept Rowlett off the air for several months before he and Borta signed on as a team in February 2000. In their first sweeps together, CBS11 averaged a 5.7 Nielsen rating (125,400 homes at the time), drawing less than half the audience of frontrunning Belo8 (12 rating/264,000 homes).
CBS11's best performances during Rowlett's reign came in 2004. The station surpassed Belo8 for the first time ever in February of that year, placing a still distant second behind NBC5.
By November 2004, Belo8 had edged back into second place ahead of CBS11, but it was the closest three-way ratings race at 10 p.m. since Channel 11 became a CBS affiliate in 1995. NBC5 led with a 10.4 rating, with both Belo8 (9.5) and CBS11 (9.1) within striking distance.
A year ago, the February 2006 sweeps still gave CBS11 some hope of reigning supreme at 10 p.m. All three stations had lost audience, but third-place CBS11's 7.5 rating (178,500 homes) at least wasn't a big loser in the three-way battle with NBC5 (8.8 rating/209,440 homes) and Belo8 (8 rating/190,400 homes).
The bottom dropped out last month, though, with CBS11 slumping to a 5.9 rating (140,420) homes while never seriously challenging for the top spot. It pretty much brought Rowlett back full circle to February 2000, and that 5.7 rating that marked his first sweeps for CBS11. The good news: his station is the only one not to lose viewers in that seven-year span.
Rowlett is vacating the 10 p.m. newscast just a few weeks before the sixth CBS11 news director during his tenure, Regent Ducas, arrives this month from Kansas City.
"It's awfully hard to develop a philosophy that takes you in a specific direction when each person who comes in as news director has a somewhat different idea," Rowlett said. "I think if we could ever get grounded and have a real direction charted for us, that would pay dividends in this marketplace. I want us to represent something, to be something. Maybe it's too late for that. I really don't know. I don't know why we're not No. 1 now."
Borta and Rowlett became close friends over the years. Jill Rowlett considers her a "member of our family," and they indeed seem like sisters.
"I know we have to adapt, we have to change," Borta said while seated next to Rowlett a half-hour before their last newscast as a 10 p.m. team. "But all day today I've just been a little blue. As I told Tracy, I'm just a little melancholy, baby. I just can't shake it. It's going to be fine here, but it's just not going to be the same. I've been very privileged to work with Tracy."
Dunbar, who joined CBS 11 three years ago as the main morning man, said he hadn't expected any changes to be made until the new news director had his feet planted in D-FW. But the 10 p.m. show is now his, "and the biggest thing is you don't want to screw it up," Dunbar said.
"There's no brighter spotlight than when you're taking over for a legend. And it can be a glaring spotlight. But the other side of it is that the first day Tracy went on the air in this market, he didn't do it with 30 years of experience. He's a guy who had to carve a name for himself, and he had to start from the ground up."
Rowlett soon will be starting regular commentaries for the 10 p.m. newscast, and he even hopes to do a documentary or two for CBS11, although that might be far-fetched. He sees NBC5's tumble from the 10 p.m. top spot (in homes but still not among advertiser-coveted 25-to-54-year-olds) as a possible repudiation of the station's crime-and-tragedy-laden, furiously paced newscasts.
"There's not a direct correlation between ratings success and newscast quality," Rowlett said. "Oftentimes what happens is that stations will do almost anything to get a (ratings) number so they can sell that and make a lot of money. It's really that simple, and I think that's what's happened over at Channel 5.
"They're bright people. They know what they're doing and they have no illusions about what they're putting on the air over there. . . But some of the real flash-and-trash news organizations are seeing some erosion in their numbers now. I hope that's sort of the bell that's sounding for folks to change their ways."
Friday's 10 p.m. newscast quickly went into the books. Time didn't stop or slow in deference to the night's graying centerpiece. It did give one pause, though, to think what all of this meant.
Tracy Rowlett graced D-FW news for 32.5 years as a 10 p.m. anchor of authority and distinction. He was the antithesis of a blow-dried pretty boy. News to him really was a calling, not a modeling opportunity. He endured in good times and bad, never a choir boy but always on the side of the angels. He's leaving the station's big stage in times when the news increasingly is being tailored toward the perceived appetites of younger viewers, particularly women. So it's best for him, really, to exit CBS11's biggest news stage before someone pushed him ingloriously into a mosh pit.
"I'm really not having a difficult time with this," Rowlett said shortly before facing the Friday night lights. "Frankly, I'm looking forward to it. You surrender a lot with these jobs in terms of the hours and family life."
Borta narrated a filmed tribute to Rowlett and CBS11 president and general manager Steve Mauldin phoned in from out of town before D-FW's quintessential anchorman had the last words.
He paused just once to gather himself after commending "all my colleagues here. You are the best."
It finally came down to this: "I know I've always been a guest in your home. I never wanted to overstay my welcome. Thank you for watching, and good night."
Night 1 of the Doug Dunbar era begins Monday.
Former Idol semi-finalist hosting new TXA21
entertainment show
03/02/07 01:50 PM Ed Bark |Permalink
By ED BARK
A new half-hour "entertainment countdown" show on TXA21 will be hosted by former American Idol semi-finalist Celena Rae.
Rae, 31, will be joined by Live 105.3 Free FM personality Dean Lewis on driversselect DFW 10, scheduled to premiere Sunday (March 4) at 6 p.m. He'll be a writer and correspondent.
Born in Fort Worth, Rae made the top 24 but not the final 12 on Idol's fourth edition, which was won by Carrie Underwood. Her TXA21 show will count down the week's top 10 "items of interest," ranging from online video clips to local news stories. The program also will include movie reviews and celebrity gab.
Local Nielsen ratings snapshot (Thurs., March 1)
03/02/07 01:10 PM Ed Bark |Permalink
By ED BARK
Fox's American Idol and its new hit running mate, Are You Smarter Than a 5th Grader?, leveled a mix of firstrun and repeat programming Thursday.
Boffo numbers for those two shows again aided Fox4's 9 p.m. local news, which cruised to easy wins in homes and the two key advertiser target audiences -- 18-to-49-year-olds and 25-to-54-year-olds.
Idol's latest results show amassed 373,660 homes, with Smarter Than a 5th Grader retaining 345,100 of them in its first one-hour episode. Fox already has ordered four additional hours of the Jeff Foxworthy-hosted gamer.
The Dallas Mavericks-Cleveland Cavaliers game on TXA21 drew 126,140 homes, enough to beat all competing NBC shows except My Name is Earl.
On the local news front, Belo8 and NBC5 shared first-place finishes at 10 p.m. The ABC station easily won in homes but the Peacock had a slim victory among 25-to-54-year-olds, the preferred advertiser audience for news programming. Fox4's 10 p.m. newscast recorded a rare second-place finish in homes, leaving NBC5 an unaccustomed third.
Fox4's Good Day emerged at least briefly from its early morning slump to win at 6 a.m. in both homes and with 25-to-54-year-olds.
Belo8 had twin wins at 6 p.m. and also placed first at 5 p.m. in homes. NBC5 led the pack at 5 p.m. with 25-to-54-year-olds.
Fox's American Idol and its new hit running mate, Are You Smarter Than a 5th Grader?, leveled a mix of firstrun and repeat programming Thursday.
Boffo numbers for those two shows again aided Fox4's 9 p.m. local news, which cruised to easy wins in homes and the two key advertiser target audiences -- 18-to-49-year-olds and 25-to-54-year-olds.
Idol's latest results show amassed 373,660 homes, with Smarter Than a 5th Grader retaining 345,100 of them in its first one-hour episode. Fox already has ordered four additional hours of the Jeff Foxworthy-hosted gamer.
The Dallas Mavericks-Cleveland Cavaliers game on TXA21 drew 126,140 homes, enough to beat all competing NBC shows except My Name is Earl.
On the local news front, Belo8 and NBC5 shared first-place finishes at 10 p.m. The ABC station easily won in homes but the Peacock had a slim victory among 25-to-54-year-olds, the preferred advertiser audience for news programming. Fox4's 10 p.m. newscast recorded a rare second-place finish in homes, leaving NBC5 an unaccustomed third.
Fox4's Good Day emerged at least briefly from its early morning slump to win at 6 a.m. in both homes and with 25-to-54-year-olds.
Belo8 had twin wins at 6 p.m. and also placed first at 5 p.m. in homes. NBC5 led the pack at 5 p.m. with 25-to-54-year-olds.
This just in: A night in the lives of D-FW's 10 p.m.
newscasts (Wed., Feb. 28)
03/01/07 05:39 PM Ed Bark |Permalink
By ED BARK
It's over. Eighty weeknight 10 p.m. newscasts later, unclebarky.com at last is at parade rest for a while.
As you'll see elsewhere on this page, Belo8 came out the big winner in the four-week February sweeps ratings period, which ended Wednesday. NBC5 is still a force to be reckoned with, in the Nielsens at least. But its momentum is in a ditch and its low-brow late night newscast sorely needs a makeover.
Wednesday's finales again saw the four major news providers do what they do best -- and worst.
Belo8 and CBS11 do the most enterprise reporting, downplaying crime and tragedy in favor of stories with wider impact. Fox4 regularly puts in the extra legwork on basic news of the day reported on multiple stations. And NBC5 pumps up the fear, scatter-shooting through a dozen or more figurative dirty diapers a night.
The Peacock led Wednesday's 10 p.m. news with anchor Jane McGarry intoning, "A beauty shop shut down. Army officers unnerved. Tonight, terror in North Texas."
Well, not exactly "tonight." A North Texas man appeared in federal court to face charges Wednesday after he began making telephoned threats last December to area Army recruiting offices. He supposedly said, "You'll pay for your sins. The jihad has begun."
This certainly is a reportable story, and Mistress of the Dark Susan Risdon again was capably on the spot. But NBC5's scare tactic promos led viewers to believe they might be under attack. You can only bait-and-switch 'em for so long before losing all credibility. And the Peacock has gone virtually bankrupt in that respect.
Later in the newscast, anchor Mike Snyder had a stunner. "A McChange is coming to McDonald's," he said before citing three menu changes due this summer. He seemed to greatly approve of the new sweet rolls with cinammon glaze. But was this a thinly disguised "make-good" for a recent NBC5 story that said drive-thru customer complaints had gone up at McDonald's? It sure McSeemed so.
Belo8 in contrast had several lengthy reports of actual worth. Shelly Slater led Wednesday's newscast with a piece on how copper thefts from freeway lamp posts had left stretches of I-30 dangerously pitch dark. CBS11 reporter Jack Fink covered much the same ground back on Feb. 9, but these kinds of stories bear repeating.
Investigative reporter Brett Shipp later tracked the luxury jet plane travel of North Texas-based televangelists Kenneth and Gloria Copeland, who have pledged to use the aircraft only for God's work. Shipp wondered whether trips to Maui, Honolulu, Steamboat Springs and the like qualified as such.
On CBS11, investigator Robert Riggs had Wednesday's most compelling story. He looked at taxpayer-funded boarding houses that are supposed to provide humane shelter and three meals a day for their mentally disabled residents.
Instead many of these places were a disgrace. Riggs made a salient point by noting that one of the landlords has a $250,000 home that "looks out on Lake Ray Hubbard. His boarding house looks out on a pool of mud."
CBS11 also had a happy ending to its Tuesday night story of an infirm elderly man who desperately was searching for his missing dog, Dakota. They were reunited Wednesday, the station reported.
Fox4 had another utilitarian newscast. But reporter Emily Lopez spiked it by getting the only on-camera interview with 60-year-old Sally Reed of Frisco. She's lately become famous in these parts for fending off a nineteen-year-old male thief armed with a pistol. They wrestled and the punk ended up being shot in the stomach before running off. He's now in jail.
"Concentrate on the perpetrator, not on me," Reed told Lopez. "I just want to get on with my life.'
Nice sentiment. I'll now get on with my life for a while before again scrutinizing the 10 p.m. newscasts during the May sweeps ratings period. By then, CBS11 will have a new news director, NBC5 perhaps will have a new model and Belo8 will be fighting anew to keep its 10 p.m. crown.
Let's close, as always, with the final violent crime story count, a competition that of course was won by NBC5. Here are the not-so-grand totals:
NBC5 -- 68
Fox4 -- 39
CBS11 -- 31
Belo8 -- 23
February sweeps fini: Belo8 makes big inroads at 10
p.m., 6 a.m.
03/01/07 02:15 PM Ed Bark |Permalink
By ED BARK
Belo8's first ratings sweeps month in its new Victory Park studios has proved prophetic.
The ABC station ended NBC5's long reign of 10 p.m. newscast wins in total homes and also beat the Peacock at 6 a.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
A year ago, when a new electronic measuring system completely replaced handwritten diaries, Belo8 placed second at 10 p.m., just slightly ahead of CBS11. And it was a distant third at 6 a.m. in both homes and the 25-54 demo.
Belo8 also won in the two main audience measurements at 5 and 6 p.m., logging its best sweeps book in several years. NBC5 claimed the other two victories, edging Belo8 with 25-to-54-year-olds at 10 p.m. and beating Fox4 at 6 a.m. in homes.
Kathy Clements, Belo8's president and general manager, said the station's investments in high-definition and Victory Park added to the momentum that's been building for the past year.
"I think everything finally came together for us," she said in a telephone interview Thursday. "We have the buzz, we have the excitement, we have the contemporary feel."
The Peacock's 10 p.m. winning streak in homes had dated to February 2002, when NBC's Winter Olympics telecasts helped it beat Belo8. NBC5 hadn't been defeated in 15 consecutive sweeps periods, which are tabulated annually in February, May and November.
Five Februarys later, NBC5's bait-and-switch, flash-and-trash news approach finally may have hit the wall. The station also had less help from Peacock network lead-ins, with Thursday night's ER no longer the mega-hit it used to be.
Here are the February sweeps Nielsen ratings results in the four major local newscast time periods, with gains or losses from February 2006 in parentheses:
10 p.m.
Total Homes
Belo 8 -- 207,060 (+16,660)
NBC5 -- 195,160 (-14,280)
CBS11 -- 140,420 (-38,080)
Fox4 -- 102,340 (-14,280)
25-to-54-Year-Olds
NBC5 -- 146,370 (-28,700)
Belo8 -- 132,020 (-5,740)
CBS11 -- 68,880 (-37,310)
Fox4 -- 66,010 (-28,700)
6 a.m.
Total Homes
NBC5 -- 109,480 (-4,760)
Fox4 -- 99,960 (-11,900)
Belo8 -- 92,820 (+14,280)
CBS11 -- 38,080 (no change)
25-to-54-Year-Olds
Belo8 -- 68,880 (+22,960)
Fox4 -- 66,010 (-20,090)
NBC5 -- 60,270 (-2,870)
CBS11 -- 22,960 (no change)
6 p.m.
Total Homes
Belo8 -- 159,460 (+4,760)
NBC5 -- 128,520 (+2,380)
CBS11 -- 111,860 (-23,800)
Fox4 -- 88,060 (-16,660)
25-to-54-Year-Olds
Belo8 -- 77,490 (-2,870)
NBC5 -- 66,010 (+8,610)
Fox4 -- 54,530 (-20,090)
CBS11 -- 34,440 (-8,610)
5 p.m.
Total Homes
Belo8 -- 154,700 (-7,140)
NBC5 -- 119,000 (+14,280)
Fox4 -- 80,920 (-23,800)
CBS11 -- 61,880 (-21,420)
25-to-54-Year-Olds
Belo8 -- 77,490 (-14,350)
NBC5 -- 51,660 (+8,610)
Fox4 -- 37,310 (-22,960)
CBS11 -- 20,090 (-5,740)
These year-to-year ups and downs show that Fox4 was hit the hardest among the four stations while CBS11 fell out of contention at 6 p.m. and 10 p.m.
Fox4's only bright spot was its 9 p.m. local newscasts, which averaged a very competitive 166,600 homes with help from ultra-potent American Idol lead-ins on some nights. That was good enough to beat a variety of NBC prime-time programming (158,865 homes) from 9 to 10 p.m.
In other ratings highlights:
***CBS11's Wheel of Fortune handily prevailed in total homes at 6:30 p.m. against three competing, Anna Nicole Smith-obsessed TV rags -- Entertainment Tonight, Extra and Access Hollywood. But ET was tops with 18-to-49-year-olds, the key advertiser target audience for entertainment programming.
***The third hour of NBC's Today won in homes at 9 a.m. in an extremely tight fight among Fox4's runnerup Live with Regis & Kelly, Belo8's homegrown Good Morning Texas and CBS11's Rachael Ray. But Regis & Kelly placed first with 18-to-49-year-olds, followed closely by GMT.
***The Price Is Right on CBS edged ABC's competing The View in total homes at 10 a.m. But the two shows switched places among 18-to-49-year-olds.
***In the network dinner hour news race, ABC's World News with Charles Gibson placed first in homes and with 25-to-54-year-olds. The CBS Evening News with Katie Couric finished fourth in both measurements.
Belo8's first ratings sweeps month in its new Victory Park studios has proved prophetic.
The ABC station ended NBC5's long reign of 10 p.m. newscast wins in total homes and also beat the Peacock at 6 a.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
A year ago, when a new electronic measuring system completely replaced handwritten diaries, Belo8 placed second at 10 p.m., just slightly ahead of CBS11. And it was a distant third at 6 a.m. in both homes and the 25-54 demo.
Belo8 also won in the two main audience measurements at 5 and 6 p.m., logging its best sweeps book in several years. NBC5 claimed the other two victories, edging Belo8 with 25-to-54-year-olds at 10 p.m. and beating Fox4 at 6 a.m. in homes.
Kathy Clements, Belo8's president and general manager, said the station's investments in high-definition and Victory Park added to the momentum that's been building for the past year.
"I think everything finally came together for us," she said in a telephone interview Thursday. "We have the buzz, we have the excitement, we have the contemporary feel."
The Peacock's 10 p.m. winning streak in homes had dated to February 2002, when NBC's Winter Olympics telecasts helped it beat Belo8. NBC5 hadn't been defeated in 15 consecutive sweeps periods, which are tabulated annually in February, May and November.
Five Februarys later, NBC5's bait-and-switch, flash-and-trash news approach finally may have hit the wall. The station also had less help from Peacock network lead-ins, with Thursday night's ER no longer the mega-hit it used to be.
Here are the February sweeps Nielsen ratings results in the four major local newscast time periods, with gains or losses from February 2006 in parentheses:
10 p.m.
Total Homes
Belo 8 -- 207,060 (+16,660)
NBC5 -- 195,160 (-14,280)
CBS11 -- 140,420 (-38,080)
Fox4 -- 102,340 (-14,280)
25-to-54-Year-Olds
NBC5 -- 146,370 (-28,700)
Belo8 -- 132,020 (-5,740)
CBS11 -- 68,880 (-37,310)
Fox4 -- 66,010 (-28,700)
6 a.m.
Total Homes
NBC5 -- 109,480 (-4,760)
Fox4 -- 99,960 (-11,900)
Belo8 -- 92,820 (+14,280)
CBS11 -- 38,080 (no change)
25-to-54-Year-Olds
Belo8 -- 68,880 (+22,960)
Fox4 -- 66,010 (-20,090)
NBC5 -- 60,270 (-2,870)
CBS11 -- 22,960 (no change)
6 p.m.
Total Homes
Belo8 -- 159,460 (+4,760)
NBC5 -- 128,520 (+2,380)
CBS11 -- 111,860 (-23,800)
Fox4 -- 88,060 (-16,660)
25-to-54-Year-Olds
Belo8 -- 77,490 (-2,870)
NBC5 -- 66,010 (+8,610)
Fox4 -- 54,530 (-20,090)
CBS11 -- 34,440 (-8,610)
5 p.m.
Total Homes
Belo8 -- 154,700 (-7,140)
NBC5 -- 119,000 (+14,280)
Fox4 -- 80,920 (-23,800)
CBS11 -- 61,880 (-21,420)
25-to-54-Year-Olds
Belo8 -- 77,490 (-14,350)
NBC5 -- 51,660 (+8,610)
Fox4 -- 37,310 (-22,960)
CBS11 -- 20,090 (-5,740)
These year-to-year ups and downs show that Fox4 was hit the hardest among the four stations while CBS11 fell out of contention at 6 p.m. and 10 p.m.
Fox4's only bright spot was its 9 p.m. local newscasts, which averaged a very competitive 166,600 homes with help from ultra-potent American Idol lead-ins on some nights. That was good enough to beat a variety of NBC prime-time programming (158,865 homes) from 9 to 10 p.m.
In other ratings highlights:
***CBS11's Wheel of Fortune handily prevailed in total homes at 6:30 p.m. against three competing, Anna Nicole Smith-obsessed TV rags -- Entertainment Tonight, Extra and Access Hollywood. But ET was tops with 18-to-49-year-olds, the key advertiser target audience for entertainment programming.
***The third hour of NBC's Today won in homes at 9 a.m. in an extremely tight fight among Fox4's runnerup Live with Regis & Kelly, Belo8's homegrown Good Morning Texas and CBS11's Rachael Ray. But Regis & Kelly placed first with 18-to-49-year-olds, followed closely by GMT.
***The Price Is Right on CBS edged ABC's competing The View in total homes at 10 a.m. But the two shows switched places among 18-to-49-year-olds.
***In the network dinner hour news race, ABC's World News with Charles Gibson placed first in homes and with 25-to-54-year-olds. The CBS Evening News with Katie Couric finished fourth in both measurements.
Local Nielsen ratings snapshot (Wed., Feb. 28)
03/01/07 02:04 PM Ed Bark |Permalink
By ED BARK
Fox programmers look as though they're indeed brighter than fifth graders.
The network seemingly has another post-American Idol hit in Are You Smarter Than a 5th Grader?, which had a second straight boffo night Wednesday.
5th Grader, hosted by comedian Jeff Foxworthy, again retained the bulk of its Idol inheritance, drawing 297,500 homes in D-FW and also scoring big nationally. So far it's easily the most-watched new series of the season, with the first two episodes averaging 25 million viewers in the country at large.
Idol made its usual big haul locally, pulling in 368,900 homes to squash the likes of NBC's Austin-made Friday Night Lights (49,980 homes) and ABC's comedy trio of George Lopez (104,720), The Knights of Prosperity (61,880) and According to Jim (54,740).
Aided by the Fox network's largesse, Fox4's local 9 p.m. newscast edged ABC's competing Lost in total homes for the fourth straight Wednesday. But Lost again easily won with 18-to-49-year-olds, the key advertiser target audience for entertainment programming.
In the local news derby, Belo8 put an exclamation point on its dethroning of NBC5 by beating the Peacock at 10 p.m. in both homes and among 25-to-54-year-olds, the advertiser-favored audience for news programming.
NBC5 won in homes at 6 a.m., with Belo8 again prevailing in the 25-54 demo.
The Peacock had rare twin wins at 5 p.m. in both ratings measurements. Belo8 did the same at 6 p.m., where it's usually No. 1.
Fox programmers look as though they're indeed brighter than fifth graders.
The network seemingly has another post-American Idol hit in Are You Smarter Than a 5th Grader?, which had a second straight boffo night Wednesday.
5th Grader, hosted by comedian Jeff Foxworthy, again retained the bulk of its Idol inheritance, drawing 297,500 homes in D-FW and also scoring big nationally. So far it's easily the most-watched new series of the season, with the first two episodes averaging 25 million viewers in the country at large.
Idol made its usual big haul locally, pulling in 368,900 homes to squash the likes of NBC's Austin-made Friday Night Lights (49,980 homes) and ABC's comedy trio of George Lopez (104,720), The Knights of Prosperity (61,880) and According to Jim (54,740).
Aided by the Fox network's largesse, Fox4's local 9 p.m. newscast edged ABC's competing Lost in total homes for the fourth straight Wednesday. But Lost again easily won with 18-to-49-year-olds, the key advertiser target audience for entertainment programming.
In the local news derby, Belo8 put an exclamation point on its dethroning of NBC5 by beating the Peacock at 10 p.m. in both homes and among 25-to-54-year-olds, the advertiser-favored audience for news programming.
NBC5 won in homes at 6 a.m., with Belo8 again prevailing in the 25-54 demo.
The Peacock had rare twin wins at 5 p.m. in both ratings measurements. Belo8 did the same at 6 p.m., where it's usually No. 1.