Local Nielsen ratings snapshots (Wed.-Fri., Nov.
22-24)
11/27/06 03:55 PM
By ED BARK
What can a competing Dallas Cowboys game on Thanksgiving Day do to local early evening newscasts?
Obliterate 'em. That's what.
The Cowboys already had the game in hand by 5 p.m. on Turkey day. No matter. The audience was still building at that hour, with 673,540 homes watching Dallas continue to slaughter Tampa Bay on Fox4. Here's what was left for the newscasts on CBS11, NBC5 and Belo8, with the latter station likely registering an all-time low:
CBS11 -- 52,360 homes (compared to a not much better 54,740 on the previous Thursday)
NBC5 -- 26,180 homes (compared to 78,540)
Belo8 -- 14,280 homes (compared to 140,420)
It didn't get much better for the 6 p.m. Thursday newscasts, but here's the silver lining. Stations are allowed to "throw out" their local news programs during holiday periods. And in these cases, all three of them did. So those anemic numbers won't count in the final November "sweeps" ratings averages.
Fox4 was the only station to count any of its newscasts on Thanksgiving Day, but only the 10 p.m.
Belo8 continued to lay back on Friday, too, tossing its 6 a.m., 6 p.m. and 10 p.m. newscast ratings. The ABC station's 5 p.m. news gave way to a college football game. Rival stations mixed and matched, leaving races at 6 a.m., 6 p.m. and 10 p.m. still a bit too close to call with just three days left. Belo8 has an insurmountable edge at 5 p.m.
Elsewhere on Thanksgiving Day, CBS' crap game between the Detroit Lions and Miami Dolphins nonetheless overwhelmed a competing national dog show on NBC, outdrawing it by a better than 4-to-1 margin. But the Peacock's coverage of the rain-soaked Macy's Thanksgiving Day Parade easily was D-FW's top draw from 9 a.m. to noon.
On Friday night, a rare battle of three feature films put ABC's Shrek 2 on top, with NBC's Family Man and Fox's Bruce Almighty tying for third. The silver medal went to CBS' firstrun episodes of Ghost Whisperer, Close to Home and Numb3rs.
What can a competing Dallas Cowboys game on Thanksgiving Day do to local early evening newscasts?
Obliterate 'em. That's what.
The Cowboys already had the game in hand by 5 p.m. on Turkey day. No matter. The audience was still building at that hour, with 673,540 homes watching Dallas continue to slaughter Tampa Bay on Fox4. Here's what was left for the newscasts on CBS11, NBC5 and Belo8, with the latter station likely registering an all-time low:
CBS11 -- 52,360 homes (compared to a not much better 54,740 on the previous Thursday)
NBC5 -- 26,180 homes (compared to 78,540)
Belo8 -- 14,280 homes (compared to 140,420)
It didn't get much better for the 6 p.m. Thursday newscasts, but here's the silver lining. Stations are allowed to "throw out" their local news programs during holiday periods. And in these cases, all three of them did. So those anemic numbers won't count in the final November "sweeps" ratings averages.
Fox4 was the only station to count any of its newscasts on Thanksgiving Day, but only the 10 p.m.
Belo8 continued to lay back on Friday, too, tossing its 6 a.m., 6 p.m. and 10 p.m. newscast ratings. The ABC station's 5 p.m. news gave way to a college football game. Rival stations mixed and matched, leaving races at 6 a.m., 6 p.m. and 10 p.m. still a bit too close to call with just three days left. Belo8 has an insurmountable edge at 5 p.m.
Elsewhere on Thanksgiving Day, CBS' crap game between the Detroit Lions and Miami Dolphins nonetheless overwhelmed a competing national dog show on NBC, outdrawing it by a better than 4-to-1 margin. But the Peacock's coverage of the rain-soaked Macy's Thanksgiving Day Parade easily was D-FW's top draw from 9 a.m. to noon.
On Friday night, a rare battle of three feature films put ABC's Shrek 2 on top, with NBC's Family Man and Fox's Bruce Almighty tying for third. The silver medal went to CBS' firstrun episodes of Ghost Whisperer, Close to Home and Numb3rs.
|