Local Nielsen ratings snapshot (Wed., Feb. 28)
03/01/07 02:04 PM
By ED BARK
Fox programmers look as though they're indeed brighter than fifth graders.
The network seemingly has another post-American Idol hit in Are You Smarter Than a 5th Grader?, which had a second straight boffo night Wednesday.
5th Grader, hosted by comedian Jeff Foxworthy, again retained the bulk of its Idol inheritance, drawing 297,500 homes in D-FW and also scoring big nationally. So far it's easily the most-watched new series of the season, with the first two episodes averaging 25 million viewers in the country at large.
Idol made its usual big haul locally, pulling in 368,900 homes to squash the likes of NBC's Austin-made Friday Night Lights (49,980 homes) and ABC's comedy trio of George Lopez (104,720), The Knights of Prosperity (61,880) and According to Jim (54,740).
Aided by the Fox network's largesse, Fox4's local 9 p.m. newscast edged ABC's competing Lost in total homes for the fourth straight Wednesday. But Lost again easily won with 18-to-49-year-olds, the key advertiser target audience for entertainment programming.
In the local news derby, Belo8 put an exclamation point on its dethroning of NBC5 by beating the Peacock at 10 p.m. in both homes and among 25-to-54-year-olds, the advertiser-favored audience for news programming.
NBC5 won in homes at 6 a.m., with Belo8 again prevailing in the 25-54 demo.
The Peacock had rare twin wins at 5 p.m. in both ratings measurements. Belo8 did the same at 6 p.m., where it's usually No. 1.
Fox programmers look as though they're indeed brighter than fifth graders.
The network seemingly has another post-American Idol hit in Are You Smarter Than a 5th Grader?, which had a second straight boffo night Wednesday.
5th Grader, hosted by comedian Jeff Foxworthy, again retained the bulk of its Idol inheritance, drawing 297,500 homes in D-FW and also scoring big nationally. So far it's easily the most-watched new series of the season, with the first two episodes averaging 25 million viewers in the country at large.
Idol made its usual big haul locally, pulling in 368,900 homes to squash the likes of NBC's Austin-made Friday Night Lights (49,980 homes) and ABC's comedy trio of George Lopez (104,720), The Knights of Prosperity (61,880) and According to Jim (54,740).
Aided by the Fox network's largesse, Fox4's local 9 p.m. newscast edged ABC's competing Lost in total homes for the fourth straight Wednesday. But Lost again easily won with 18-to-49-year-olds, the key advertiser target audience for entertainment programming.
In the local news derby, Belo8 put an exclamation point on its dethroning of NBC5 by beating the Peacock at 10 p.m. in both homes and among 25-to-54-year-olds, the advertiser-favored audience for news programming.
NBC5 won in homes at 6 a.m., with Belo8 again prevailing in the 25-54 demo.
The Peacock had rare twin wins at 5 p.m. in both ratings measurements. Belo8 did the same at 6 p.m., where it's usually No. 1.
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