Local Nielsen ratings snapshot (Fri., Oct. 13)
10/18/06 02:40 AM
Belo8's local newscasts had a merry, not scary Friday the 13th, winning six of the eight contested time periods while also making a respectable showing in the hard-fought early morning race.
The ABC affiliate swept the 10, 6 and 5 p.m. contests in total homes and with advertiser-favored 25-to-54-year-olds, although Fox4's usually competitive newscasts gave way to a baseball playoff game in the two early evening slots. At 6 a.m., NBC5 topped both ratings measurements, with Belo8 a reasonably close third in homes and tied for second with Fox4 among 25-to-54--year-olds.
CBS11's newscasts continued to struggle. But the station also continues to rebound at 6 p.m. from what now is becoming an expected poor ratings performance in D/FW by Katie Couric's struggling CBS Evening News. On Friday, for instance, CBS11's 6 p.m. newscast finished third with an average of 123,760 homes. Still, that was a considerable upswing from the 69,020 homes for Couric's preceding Evening News.
NBC5, the second-place finisher at 6 p.m. attracted 133,280 homes, down a bit from the 149,940 furnished by Brian Williams' NBC Nightly News. Belo8 had 147,560 homes at 6 p.m., a nice boost from the 114,240 drawn by Charles Gibson's World News on ABC.
In the entertainment derby, NBC's newest big-money game show for dummies, 1 vs 100, performed smartly in both total homes and with 18-to-49-year-olds, the target audience for non-news programming. The Bob Saget-hosted premiere edged CBS' Close to Home in homes and clubbed both it and ABC's Men In Trees in the 18-to-49-year-old faceoff.
Just one more thing -- and in newscast parlance, this might shock you. Eighty-two-year-old Bob Barker's The Price Is Right easily was 10 a.m's top dog among 18-to-49-year-olds. They thoroughly respect this elder, whose timeless game show doubled the 18-to-49-year-old crowd for its closest competitor, ABC's The View
Source: Nielsen Media Research
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