Local Nielsen ratings snapshot (Tues., March 13)
03/14/07 09:37 AM
By ED BARK
Down to 12 finalists and mostly going against reruns, American Idol bent, spindled and mutilated all in its path from 7 to 9 p.m. Tuesday.
Its latest haul of 399,840 homes also propelled Fox4's 9 p.m. local newscast to easy wins in D-FW's three major ratings food groups -- 18-to-49-year-olds, 25-to-54-year-olds and homes.
Ye olde folks at home also like Idol. The show had a higher percentage of viewers 55 years and older (13.7 rating/219,200 persons) than in any other demographic measured by Nielsen.
Now let's take a quick look at what the kids are watching. Or not watching. Here are some of the Tuesday programs that registered hash marks (no measurable audience) with 12-to-17-year-olds:
***NBC5's four major local newscasts at 6 a.m. and 5, 6 and 10 p.m.
***Belo8's homegrown Good Morning Texas and ABC's The View
***Entertainment Tonight, Dateline NBC and Law & Order: Criminal Intent
***Oprah, Live with Regis & Kelly and Boston Legal
Here are Tuesday's five most-watched shows among 12-to-17-year-olds:
1. Everybody Loves Raymond rerun, 10:30 p.m. on CW33
2. American Idol on Fox
3. Friends rerun, 11 p.m on CW33
4. The Search for the Next Pussycat Doll on CW33
5. Sex and the City rerun, 11:30 p.m. on CW33
Pretty eye-opening, huh?
Moving on to local news, NBC5 won at 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11, lately showing a little momentum with new anchor Doug Dunbar, nipped Belo8 for second place in homes.
The Peacock also took first place in homes at 6 a.m., but Fox4 again had the top spot with 25-to-54-year-olds.
Belo8 won across the board at 5 and 6 p.m., where it continues to flex on most days.
Down to 12 finalists and mostly going against reruns, American Idol bent, spindled and mutilated all in its path from 7 to 9 p.m. Tuesday.
Its latest haul of 399,840 homes also propelled Fox4's 9 p.m. local newscast to easy wins in D-FW's three major ratings food groups -- 18-to-49-year-olds, 25-to-54-year-olds and homes.
Ye olde folks at home also like Idol. The show had a higher percentage of viewers 55 years and older (13.7 rating/219,200 persons) than in any other demographic measured by Nielsen.
Now let's take a quick look at what the kids are watching. Or not watching. Here are some of the Tuesday programs that registered hash marks (no measurable audience) with 12-to-17-year-olds:
***NBC5's four major local newscasts at 6 a.m. and 5, 6 and 10 p.m.
***Belo8's homegrown Good Morning Texas and ABC's The View
***Entertainment Tonight, Dateline NBC and Law & Order: Criminal Intent
***Oprah, Live with Regis & Kelly and Boston Legal
Here are Tuesday's five most-watched shows among 12-to-17-year-olds:
1. Everybody Loves Raymond rerun, 10:30 p.m. on CW33
2. American Idol on Fox
3. Friends rerun, 11 p.m on CW33
4. The Search for the Next Pussycat Doll on CW33
5. Sex and the City rerun, 11:30 p.m. on CW33
Pretty eye-opening, huh?
Moving on to local news, NBC5 won at 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11, lately showing a little momentum with new anchor Doug Dunbar, nipped Belo8 for second place in homes.
The Peacock also took first place in homes at 6 a.m., but Fox4 again had the top spot with 25-to-54-year-olds.
Belo8 won across the board at 5 and 6 p.m., where it continues to flex on most days.
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