Local Nielsen ratings snapshot (Mon., Dec. 4)
12/05/06 02:57 PM
By ED BARK
Slowly but steadily, Belo 8's local newscasts seem to be regaining some of the strength they once took for granted.
The ABC affiliate's only surefire win is at 5 p.m. But daily local ratings printouts show steady progress at 10 p.m. and some renewed vigor at 6 a.m., where Belo8 has run a distant third for several years.
Monday's results are typical of late. NBC5 and Belo8 each got scant help at 10 p.m. from their respective network lead-ins, Studio 60 on the Sunset Strip and What About Brian.
The Peacock's Studio 60 delivered a measly 95,200 homes to NBC5, whose newscast jumped to 149,900 homes.
ABC's Brian funneled only 92,820 homes to Belo8, whose newscast jumped to 147,560 homes. That's a virtual tie, which is a better showing than Belo8 would have managed at this time last year. NBC5's nightly crime-fest, sauteed with a variety of worst-case health "alerts," seems to be losing its elasticity. You can only serve this slop for so long, even though Belo8 oftentimes has stooped to play copycat in hopes of catching a foe that's been first in late night news for five years.
The third place finisher at 10 p.m., CBS11, again had a considerable lead-in advantage, even from a repeat of CSI: Miami. But CBS11 as usual failed to hold serve despite putting on a newscast that's D-FW's best on many nights.
Fox4 news rarely gets out of fourth place at 10 p.m. But the station's 9 p.m. local newscast had gangbuster ratings Monday night. In fact, a haul of 209,440 homes made it D-FW's most-watched program of the entire day. That's quite an accomplishment on a night when NBC had firsttrun episodes of both Deal or No Deal and the hot freshman series Heroes.
At 6 a.m., Belo8's Daybreak had another encouraging outing. It tied for second in total homes with Fox4 and placed a close second with advertiser-preferred 25-to-54-year-olds. NBC5 won the waker-upper hour in homes but dipped to third place among 25-to-54-year-olds, where Fox4 barely prevailed.
Belo8 won in both ratings measurements at 5 and 6 p.m. The latter hour still finds Belo8 vulnerable. Otherwise it's NBC5 that's starting to sweat.
Slowly but steadily, Belo 8's local newscasts seem to be regaining some of the strength they once took for granted.
The ABC affiliate's only surefire win is at 5 p.m. But daily local ratings printouts show steady progress at 10 p.m. and some renewed vigor at 6 a.m., where Belo8 has run a distant third for several years.
Monday's results are typical of late. NBC5 and Belo8 each got scant help at 10 p.m. from their respective network lead-ins, Studio 60 on the Sunset Strip and What About Brian.
The Peacock's Studio 60 delivered a measly 95,200 homes to NBC5, whose newscast jumped to 149,900 homes.
ABC's Brian funneled only 92,820 homes to Belo8, whose newscast jumped to 147,560 homes. That's a virtual tie, which is a better showing than Belo8 would have managed at this time last year. NBC5's nightly crime-fest, sauteed with a variety of worst-case health "alerts," seems to be losing its elasticity. You can only serve this slop for so long, even though Belo8 oftentimes has stooped to play copycat in hopes of catching a foe that's been first in late night news for five years.
The third place finisher at 10 p.m., CBS11, again had a considerable lead-in advantage, even from a repeat of CSI: Miami. But CBS11 as usual failed to hold serve despite putting on a newscast that's D-FW's best on many nights.
Fox4 news rarely gets out of fourth place at 10 p.m. But the station's 9 p.m. local newscast had gangbuster ratings Monday night. In fact, a haul of 209,440 homes made it D-FW's most-watched program of the entire day. That's quite an accomplishment on a night when NBC had firsttrun episodes of both Deal or No Deal and the hot freshman series Heroes.
At 6 a.m., Belo8's Daybreak had another encouraging outing. It tied for second in total homes with Fox4 and placed a close second with advertiser-preferred 25-to-54-year-olds. NBC5 won the waker-upper hour in homes but dipped to third place among 25-to-54-year-olds, where Fox4 barely prevailed.
Belo8 won in both ratings measurements at 5 and 6 p.m. The latter hour still finds Belo8 vulnerable. Otherwise it's NBC5 that's starting to sweat.
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