Local Nielsen ratings snapshot (Mon., Feb. 26)
02/27/07 11:30 AM
By ED BARK
NBC's new crime drama, The Black Donnellys, got off to a dim start in D-FW Monday, losing half of the audience inherited from the preceding Heroes.
That put Donnellys in fourth place at 9 p.m. with 116,620 homes. It trailed competition from CBS' CSI: Miami (280,840 homes), ABC's Building a Dream: The Oprah Winfrey Leadership Academy (209,440) and Fox4's local newscast (135,660).
The small turnout for Donnellys firmly sealed the fate of NBC5's 10 p.m. newscasts, which will finish second in homes at 10 p.m. after a five-year sweeps winning streak dating to February 2002. The new overlord, Belo8, won Monday's 10 p.m. faceoff with 226,100 homes, holding off CBS11 (195,160) and wiping out the Peacock (161,840).
Belo8 also nipped NBC5 at 10 p.m. among 25-to-54-year-olds, the main advertiser target for news programming. The two stations are still fighting it out in this audience demo with just two nights remaining before the sweeps end Wednesday.
The action otherwise is at 6 a.m., where Fox4 returned to the winner's circle with twin wins in homes and with 25-to-54-year-olds. NBC5 finished an unaccustomed third in both measurements. Each race is still close, with Belo8 firmly returning from the morning dead this month. It's otherwise no contest at 5 and 6 p.m., with Belo8 again winning across the board Monday.
The 7 to 9 a.m. portion of Fox4's homegrown Good Day won in homes and with 25-to-54-year-olds, again beating the three high-priced network morning shows.
At 5:30 p.m., Katie Couric's CBS Evening News continues to lay an egg locally. On Monday it ran sixth in homes, coming up a bit shy even of the children's show Arthur on Ch. 13.
NBC's new crime drama, The Black Donnellys, got off to a dim start in D-FW Monday, losing half of the audience inherited from the preceding Heroes.
That put Donnellys in fourth place at 9 p.m. with 116,620 homes. It trailed competition from CBS' CSI: Miami (280,840 homes), ABC's Building a Dream: The Oprah Winfrey Leadership Academy (209,440) and Fox4's local newscast (135,660).
The small turnout for Donnellys firmly sealed the fate of NBC5's 10 p.m. newscasts, which will finish second in homes at 10 p.m. after a five-year sweeps winning streak dating to February 2002. The new overlord, Belo8, won Monday's 10 p.m. faceoff with 226,100 homes, holding off CBS11 (195,160) and wiping out the Peacock (161,840).
Belo8 also nipped NBC5 at 10 p.m. among 25-to-54-year-olds, the main advertiser target for news programming. The two stations are still fighting it out in this audience demo with just two nights remaining before the sweeps end Wednesday.
The action otherwise is at 6 a.m., where Fox4 returned to the winner's circle with twin wins in homes and with 25-to-54-year-olds. NBC5 finished an unaccustomed third in both measurements. Each race is still close, with Belo8 firmly returning from the morning dead this month. It's otherwise no contest at 5 and 6 p.m., with Belo8 again winning across the board Monday.
The 7 to 9 a.m. portion of Fox4's homegrown Good Day won in homes and with 25-to-54-year-olds, again beating the three high-priced network morning shows.
At 5:30 p.m., Katie Couric's CBS Evening News continues to lay an egg locally. On Monday it ran sixth in homes, coming up a bit shy even of the children's show Arthur on Ch. 13.
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