Local Nielsen ratings snapshot (Tues., Dec. 5)
12/06/06 02:50 PM
By ED BARK
Jeepers peepers, how many of you watched the Victoria's Secret Fashion Show at 9 p.m. on CBS11 Tuesday night?
In D-FW, it very much depends on whom you ask. Let's look at how the show fared with Nielsen's four major audience groups:
Total Homes
No. 4 with 111, 860. Frontrunner: ABC's Boston Legal (195,160)
25-to-54-Year-Olds
No. 4 with 79,156. Frontrunner: Boston Legal (130,042)
18-to-49-Year-Olds
No. 2 with 87,000. Frontrunner: NBC's Law & Order: SVU (90,000)
18-to-34-Year-Olds
No. 1 with 57,834. Runnerup: Law & Order: SVU (32,130)
In other words, Victoria's Secret and interloper Justin Timberlake delivered the goods for CBS by performing very well with advertiser-coveted younger audiences. Grandpappy Amos might have stolen a look or two, but Madison Avenue could care less.
Meanwhile at 7 p.m., ABC's vintage repeat of Santa Claus is Comin' to Town went to town with viewers of all ages, finishing No. 1 across the board. More 18-to-34-year-olds watched it -- 78,718 -- than watched the Victoria's Secret special. Aren't these ratings fascinating?
In the local news derby, Belo8 continued its strong run of late, winning at 10 p.m. in both total homes and with 25-to-54-year-olds, the key advertiser target for news programming. Belo8's Daybreak also placed first at 6 a.m. among 25-to-54-year-olds, with NBC5 on top in total homes.
Belo8's newscasts won at 6 p.m. in both audience measurements, and took the 5 p.m. competition with 25-to-54-year-olds. NBC5 was first at 5 p.m. in total homes, scoring a rare victory at that hour.
Jeepers peepers, how many of you watched the Victoria's Secret Fashion Show at 9 p.m. on CBS11 Tuesday night?
In D-FW, it very much depends on whom you ask. Let's look at how the show fared with Nielsen's four major audience groups:
Total Homes
No. 4 with 111, 860. Frontrunner: ABC's Boston Legal (195,160)
25-to-54-Year-Olds
No. 4 with 79,156. Frontrunner: Boston Legal (130,042)
18-to-49-Year-Olds
No. 2 with 87,000. Frontrunner: NBC's Law & Order: SVU (90,000)
18-to-34-Year-Olds
No. 1 with 57,834. Runnerup: Law & Order: SVU (32,130)
In other words, Victoria's Secret and interloper Justin Timberlake delivered the goods for CBS by performing very well with advertiser-coveted younger audiences. Grandpappy Amos might have stolen a look or two, but Madison Avenue could care less.
Meanwhile at 7 p.m., ABC's vintage repeat of Santa Claus is Comin' to Town went to town with viewers of all ages, finishing No. 1 across the board. More 18-to-34-year-olds watched it -- 78,718 -- than watched the Victoria's Secret special. Aren't these ratings fascinating?
In the local news derby, Belo8 continued its strong run of late, winning at 10 p.m. in both total homes and with 25-to-54-year-olds, the key advertiser target for news programming. Belo8's Daybreak also placed first at 6 a.m. among 25-to-54-year-olds, with NBC5 on top in total homes.
Belo8's newscasts won at 6 p.m. in both audience measurements, and took the 5 p.m. competition with 25-to-54-year-olds. NBC5 was first at 5 p.m. in total homes, scoring a rare victory at that hour.
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