Local Nielsen ratings snapshot (Fri., Oct. 27)
10/31/06 10:18 AM
By ED BARK
D-FW's topsy turvy local newscast ratings stayed true to form Friday, with Belo8 scoring an exceedingly rare early morning victory in the key audience demographic.
The ABC station won among advertiser-craved 25-to-54-year-olds, edging the usual first place finisher, Fox4. Belo8's newscast also was tops at 10 p.m. in both total homes and 25-to-54-year-olds. But Fox's concluding fifth game of the World Series was the overall top draw between 10 and 10:30 p.m., with 253,470 homes.
That was an uncommon victory for baseball in D-FW. But the Cards-Tigers were no match for Sunday night's Cowboys-Panthers game on NBC5. It lured 802,060 homes with a 33.7 Nielsen rating that was second nationally only to Charlotte's 34 rating. Shame on us.
Back to Friday's local news programming, where NBC5 won comfortably at 5 and 6 p.m. with 25-to-54-year-olds, and also had the edge at 5 p.m. in total homes. Belo8 and Fox4 respectively took the total homes crowns at 6 p.m. and 6 a.m.
Also of note are those wacky syndicated court shows on KTXA-TV (Channel 21). They're consistently quite a force between 11 a.m. and 3 p.m., particularly among 18-to-49-year-olds, the key advertiser target for entertainment programming. A procession of Judge Mathis, the People's Court, Judge Mathis again and Judge Maria Lopez beat all competition except ABC's 1 to 3 p.m. soap duo of One Life to Live and General Hospital.
Talk about your guilty pleasures.
D-FW's topsy turvy local newscast ratings stayed true to form Friday, with Belo8 scoring an exceedingly rare early morning victory in the key audience demographic.
The ABC station won among advertiser-craved 25-to-54-year-olds, edging the usual first place finisher, Fox4. Belo8's newscast also was tops at 10 p.m. in both total homes and 25-to-54-year-olds. But Fox's concluding fifth game of the World Series was the overall top draw between 10 and 10:30 p.m., with 253,470 homes.
That was an uncommon victory for baseball in D-FW. But the Cards-Tigers were no match for Sunday night's Cowboys-Panthers game on NBC5. It lured 802,060 homes with a 33.7 Nielsen rating that was second nationally only to Charlotte's 34 rating. Shame on us.
Back to Friday's local news programming, where NBC5 won comfortably at 5 and 6 p.m. with 25-to-54-year-olds, and also had the edge at 5 p.m. in total homes. Belo8 and Fox4 respectively took the total homes crowns at 6 p.m. and 6 a.m.
Also of note are those wacky syndicated court shows on KTXA-TV (Channel 21). They're consistently quite a force between 11 a.m. and 3 p.m., particularly among 18-to-49-year-olds, the key advertiser target for entertainment programming. A procession of Judge Mathis, the People's Court, Judge Mathis again and Judge Maria Lopez beat all competition except ABC's 1 to 3 p.m. soap duo of One Life to Live and General Hospital.
Talk about your guilty pleasures.
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