Local Nielsen ratings snapshot (Mon., Nov. 27)
11/28/06 06:33 PM
By ED BARK
Belo8's late-breaking run at NBC5's 10 p.m. supremacy should make it interesting on the last two nights of the November "sweeps," which end on Wednesday.
The ABC station decisively beat the Peacock Monday night in total homes, and now is within three-tenths of a rating point (7,140 homes) of the lead. It will take two more strong showings, however, for Belo8 to overcome even that thin margin. And NBC5 retains a hammerlock on the 25-to-54-year-old audience, which is more prized by advertisers.
Belo8's return to the living at 10 p.m. is countered by not-so-good news at 6 p.m., where it used to crush all comers. In total homes, its lead is just two-tenths of a point (4,760 homes) over CBS11. And among 25-to-54-year-olds, Belo8 is still in a tight fight with both Fox4 and NBC5. At issue, though, is whether Fox4 should be allowed to count a delayed Thanksgiving Day 6:30 p.m. newscast in that mix. If so, a huge ratings inflation generated by the preceding Cowboys game would give Fox4 a clear "sweeps" win with 25-to-54-year-olds. If not, the station might well place a close third.
Otherwise NBC5 looks like a winner at 6 a.m. in both audience measurements. And Belo8 will do likewise, by relatively wide margins, at 5 p.m.
In entertainment programming Monday night, the made-in-North Texas fall finale of Fox's Prison Break limped home with a fourth-place finish in total homes. PB fared a bit better with 18-to-49-year-olds, the target demographic for non-news programming. It was still no match for NBC's Deal or No Deal or ABC's Wife Swap, but did manage to outdraw CBS' competing sitcom combo of How I Met Your Mother and The Class.
Among 18-to-34-year-olds, though -- and this is very perplexing -- PB sunk all the way to sixth place, behind Secretos and Alarma TV on KMPX-TV (Ch. 29) and the CW network comedies Everybody Hates Chris and All of Us.
Belo8's late-breaking run at NBC5's 10 p.m. supremacy should make it interesting on the last two nights of the November "sweeps," which end on Wednesday.
The ABC station decisively beat the Peacock Monday night in total homes, and now is within three-tenths of a rating point (7,140 homes) of the lead. It will take two more strong showings, however, for Belo8 to overcome even that thin margin. And NBC5 retains a hammerlock on the 25-to-54-year-old audience, which is more prized by advertisers.
Belo8's return to the living at 10 p.m. is countered by not-so-good news at 6 p.m., where it used to crush all comers. In total homes, its lead is just two-tenths of a point (4,760 homes) over CBS11. And among 25-to-54-year-olds, Belo8 is still in a tight fight with both Fox4 and NBC5. At issue, though, is whether Fox4 should be allowed to count a delayed Thanksgiving Day 6:30 p.m. newscast in that mix. If so, a huge ratings inflation generated by the preceding Cowboys game would give Fox4 a clear "sweeps" win with 25-to-54-year-olds. If not, the station might well place a close third.
Otherwise NBC5 looks like a winner at 6 a.m. in both audience measurements. And Belo8 will do likewise, by relatively wide margins, at 5 p.m.
In entertainment programming Monday night, the made-in-North Texas fall finale of Fox's Prison Break limped home with a fourth-place finish in total homes. PB fared a bit better with 18-to-49-year-olds, the target demographic for non-news programming. It was still no match for NBC's Deal or No Deal or ABC's Wife Swap, but did manage to outdraw CBS' competing sitcom combo of How I Met Your Mother and The Class.
Among 18-to-34-year-olds, though -- and this is very perplexing -- PB sunk all the way to sixth place, behind Secretos and Alarma TV on KMPX-TV (Ch. 29) and the CW network comedies Everybody Hates Chris and All of Us.
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