Local Nielsen ratings snapshot (Wed., Nov. 15)
11/16/06 04:34 PM
By ED BARK
Wednesday's Dancing With the Stars finale, which crowned Emmitt Smith champion, had 549,780 D-FW homes in its pocket, exceeding the 499,800 for Tuesday's last performances by the former Cowboys great and Mario Lopez.
That's a huge turnout, although D-FW's overall 23.1 Nielsen rating surprisingly fell short of the numbers in Philadelphia (24.3), Orlando (24.1), West Palm Beach (24.1) and Indianapolis (23.3). The finale had its smallest Nielsen number -- 11.0 -- in wallflower-rich Salt Lake City.
ABC and Belo8 execs weren't dancing for long, though. The following two-hour premiere of Lost replacement Day Break deep-sixed to an overall 204,680 homes in D-FW. Worse yet, Day Break opened with 349,860 homes locally from 8 to 8:15 p.m., but closed with just 154,700 from 9:45 to 10 p.m.
The falloff helped NBC5's news to easily win again at 10 p.m. in both total homes and 25-to-54-year-olds, the key advertiser target audience for news programming.
At the halfway point of the November "sweeps," (10 of the 20 weekdays), here's how the weekday local newscast race looks at 10 p.m., 6 a.m. and 5 and 6 p.m.
10 p.m.
HOMES
NBC5 -- 202,300
Belo8 -- 176,120
CBS11 -- 152,320
Fox4 -- 90,440
25-to-54-YEAR-OLDS
NBC5 -- 163,966
Belo8 -- 115,907
CBS11 -- 81,983
Fox4 -- 65,021
6 a.m.
HOMES
NBC5 -- 119,000
Fox4 -- 104,720
Belo8 -- 80,920
CBS11 -- 42,840
25-to-54-YEAR-OLDS
NBC5 -- 70,675
Fox4 -- 65,021
Belo8 -- 50,886
CBS11 -- 25,443
6 p.m.
HOMES
Belo8 -- 140,420
CBS11 -- 135,660
NBC5 -- 102,340
Fox4 -- 83,300
25-to-54-YEAR-OLDS
Belo8 -- 62,194
Fox4 -- 56,540
NBC5 -- 56,540
CBS11 -- 53,713
5 p.m.
HOMES
Belo8 -- 138,040
NBC5 -- 104,720
Fox4 -- 95,200
CBS11 -- 73,780
25-to-54-YEAR-OLDS
Belo8 -- 65,021
NBC5 -- 53,713
Fox4 -- 45,232
CBS11 -- 25,443
Wednesday's Dancing With the Stars finale, which crowned Emmitt Smith champion, had 549,780 D-FW homes in its pocket, exceeding the 499,800 for Tuesday's last performances by the former Cowboys great and Mario Lopez.
That's a huge turnout, although D-FW's overall 23.1 Nielsen rating surprisingly fell short of the numbers in Philadelphia (24.3), Orlando (24.1), West Palm Beach (24.1) and Indianapolis (23.3). The finale had its smallest Nielsen number -- 11.0 -- in wallflower-rich Salt Lake City.
ABC and Belo8 execs weren't dancing for long, though. The following two-hour premiere of Lost replacement Day Break deep-sixed to an overall 204,680 homes in D-FW. Worse yet, Day Break opened with 349,860 homes locally from 8 to 8:15 p.m., but closed with just 154,700 from 9:45 to 10 p.m.
The falloff helped NBC5's news to easily win again at 10 p.m. in both total homes and 25-to-54-year-olds, the key advertiser target audience for news programming.
At the halfway point of the November "sweeps," (10 of the 20 weekdays), here's how the weekday local newscast race looks at 10 p.m., 6 a.m. and 5 and 6 p.m.
10 p.m.
HOMES
NBC5 -- 202,300
Belo8 -- 176,120
CBS11 -- 152,320
Fox4 -- 90,440
25-to-54-YEAR-OLDS
NBC5 -- 163,966
Belo8 -- 115,907
CBS11 -- 81,983
Fox4 -- 65,021
6 a.m.
HOMES
NBC5 -- 119,000
Fox4 -- 104,720
Belo8 -- 80,920
CBS11 -- 42,840
25-to-54-YEAR-OLDS
NBC5 -- 70,675
Fox4 -- 65,021
Belo8 -- 50,886
CBS11 -- 25,443
6 p.m.
HOMES
Belo8 -- 140,420
CBS11 -- 135,660
NBC5 -- 102,340
Fox4 -- 83,300
25-to-54-YEAR-OLDS
Belo8 -- 62,194
Fox4 -- 56,540
NBC5 -- 56,540
CBS11 -- 53,713
5 p.m.
HOMES
Belo8 -- 138,040
NBC5 -- 104,720
Fox4 -- 95,200
CBS11 -- 73,780
25-to-54-YEAR-OLDS
Belo8 -- 65,021
NBC5 -- 53,713
Fox4 -- 45,232
CBS11 -- 25,443
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