Local Nielsen ratings snapshot (Fri-Mon., Jan. 12-15)
01/16/07 05:52 PM
By ED BARK
NBC's three-hour Golden Globes telecast flexed world domination in D-FW Monday night, with the Peacock's local 10 p.m. newscast sharing the spoils.
The Hollywood Foreign Press Association's annual awards for movies and television lured 352,240 homes locally, squelching Fox's second-place 24 (190,400 homes) by a wide margin. The Globes also lapped up advertiser-craved 18-to-49-year-olds, drawing 231,000 of them compared to third-place 24's 87,000. Second place with 18-to-49-year-olds surprisingly went to ABC's combo of Wife Swap and Super Nanny.
NBC5's Monday latenight newscasts breezed to overwhelming wins in both homes and with 25-to-54-year-olds, the key advertiser demo for news programming. In each measurement, the Peacock more than doubled the audience of its closest newscast competitor. Even in a remote control world, "lead-in" audiences can still be big difference makers.
NBC5 also won in homes at 6 a.m. and tied Fox4 with 25-to-54-year-olds. Belo8 placed first in homes at 5 and 6 p.m. but NBC5 was tops with 25-to-54-year-olds at both hours.
Sunday night's prime-time Nielsens were overrun by CBS' runover telecast of the New England-San Diego NFL playoff game, which averaged 654,500 homes in its final hour (6:30 to 7:30 p.m.).
Fox's two-hour liftoff of 24's sixth season drew 223,720 homes from 7 to 9 p.m., placing second to a combination of football and 60 Minutes for the first hour and ABC's Desperate Housewives for the second. Squelched were NBC's Grease: You're the One That I Want and The Apprentice, both of which placed fourth from 7 to 9 p.m. in homes and with 18-to-49-year-olds.
Also of note on Sunday: Fox4's 9 p.m. local newscast profited from the big freeze in D-FW. It commanded the 9 to 10 p.m. slot with 297,500 homes.
On Friday, the four principal local newscast battles went like this:
NBC5 and Belo8 tied for first in total homes at 10 p.m., with the Peacock winning among 25-to-54-year-olds.
NBC won in both audience measurements at 6 a.m. while Belo8 did the same at 5 p.m.
The 6 p.m. bounty went to Belo8 in homes and Fox4 with 25-to-54-year-olds.
NBC's three-hour Golden Globes telecast flexed world domination in D-FW Monday night, with the Peacock's local 10 p.m. newscast sharing the spoils.
The Hollywood Foreign Press Association's annual awards for movies and television lured 352,240 homes locally, squelching Fox's second-place 24 (190,400 homes) by a wide margin. The Globes also lapped up advertiser-craved 18-to-49-year-olds, drawing 231,000 of them compared to third-place 24's 87,000. Second place with 18-to-49-year-olds surprisingly went to ABC's combo of Wife Swap and Super Nanny.
NBC5's Monday latenight newscasts breezed to overwhelming wins in both homes and with 25-to-54-year-olds, the key advertiser demo for news programming. In each measurement, the Peacock more than doubled the audience of its closest newscast competitor. Even in a remote control world, "lead-in" audiences can still be big difference makers.
NBC5 also won in homes at 6 a.m. and tied Fox4 with 25-to-54-year-olds. Belo8 placed first in homes at 5 and 6 p.m. but NBC5 was tops with 25-to-54-year-olds at both hours.
Sunday night's prime-time Nielsens were overrun by CBS' runover telecast of the New England-San Diego NFL playoff game, which averaged 654,500 homes in its final hour (6:30 to 7:30 p.m.).
Fox's two-hour liftoff of 24's sixth season drew 223,720 homes from 7 to 9 p.m., placing second to a combination of football and 60 Minutes for the first hour and ABC's Desperate Housewives for the second. Squelched were NBC's Grease: You're the One That I Want and The Apprentice, both of which placed fourth from 7 to 9 p.m. in homes and with 18-to-49-year-olds.
Also of note on Sunday: Fox4's 9 p.m. local newscast profited from the big freeze in D-FW. It commanded the 9 to 10 p.m. slot with 297,500 homes.
On Friday, the four principal local newscast battles went like this:
NBC5 and Belo8 tied for first in total homes at 10 p.m., with the Peacock winning among 25-to-54-year-olds.
NBC won in both audience measurements at 6 a.m. while Belo8 did the same at 5 p.m.
The 6 p.m. bounty went to Belo8 in homes and Fox4 with 25-to-54-year-olds.
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