Local ratings report: Monday (Sept. 18)
09/19/06 05:15 PM
By ED BARK
Support your local fugitives from justice? Fox's Prison Break, despite its North Texas origins, is having trouble getting arrested in the Dallas-Fort Worth Nielsens.
Monday night's fifth episode of the show's second season managed just a fourth place finish locally in both households and among advertiser-craved 18-to-49-year-olds. The second season return of NBC's Deal or No Deal not surprisingly topped the ratings. But PB also was whipped in both categories by CBS' two comedies (newcomer The Class and returnee How I Met Your Mother) and even by ABC's Wife Swap.
The premiere of Rachael Ray (9 a.m. on CBS 11) wasn't exactly a knockout either, lagging fourth in a potent 9 a.m. field behind the last hour of Today (NBC 5), Live with Regis & Kelly (Fox 4) and the locally produced Good Morning Texas (Channel 8). Ray managed to outpoint the competing premiere of Megan Mullally on Channel 21..
The first edition of Channel 21's new homegrown, nightly, prime-time TXA 21News ranked 6th in households and among the preferred newscast demographic of 25-to-54-year-olds. The 7 to 8 p.m. segment of the two-hour newscast did edge the new MyNetworkTV's English language telenovela Desire. But it couldn't quite beat MNTV's Fashion House, co-starring Dallas native Morgan Fairchild, in the 8 to 9 p.m. hour.
Fox 4 otherwise had a big day in three of the four longstanding local newscasts ratings wars, winning among 25-to-54-year-olds at 6 a.m. and at 5 and 6 p.m. But the station placed last at 10 p.m., with NBC 5 the winner.
Channel 8, locally owned by Belo Corp., had an especially tough time in the now feverishly competitive early morning race, sagging to fourth with both 25-to-54-year-olds and in households. The CBS 11 early show usually occupies those spots, but this time it outpointed Channel 8 by a smidgen.
Channel 8 did win at 5 p.m. in households, while Channel 5 won that race at 6 p.m. All stations agree, though, that the 25-to-54-year-old ratings represent the real fight for local news ad dollars. And Fox 4 had the best of it on Monday.
Support your local fugitives from justice? Fox's Prison Break, despite its North Texas origins, is having trouble getting arrested in the Dallas-Fort Worth Nielsens.
Monday night's fifth episode of the show's second season managed just a fourth place finish locally in both households and among advertiser-craved 18-to-49-year-olds. The second season return of NBC's Deal or No Deal not surprisingly topped the ratings. But PB also was whipped in both categories by CBS' two comedies (newcomer The Class and returnee How I Met Your Mother) and even by ABC's Wife Swap.
The premiere of Rachael Ray (9 a.m. on CBS 11) wasn't exactly a knockout either, lagging fourth in a potent 9 a.m. field behind the last hour of Today (NBC 5), Live with Regis & Kelly (Fox 4) and the locally produced Good Morning Texas (Channel 8). Ray managed to outpoint the competing premiere of Megan Mullally on Channel 21..
The first edition of Channel 21's new homegrown, nightly, prime-time TXA 21News ranked 6th in households and among the preferred newscast demographic of 25-to-54-year-olds. The 7 to 8 p.m. segment of the two-hour newscast did edge the new MyNetworkTV's English language telenovela Desire. But it couldn't quite beat MNTV's Fashion House, co-starring Dallas native Morgan Fairchild, in the 8 to 9 p.m. hour.
Fox 4 otherwise had a big day in three of the four longstanding local newscasts ratings wars, winning among 25-to-54-year-olds at 6 a.m. and at 5 and 6 p.m. But the station placed last at 10 p.m., with NBC 5 the winner.
Channel 8, locally owned by Belo Corp., had an especially tough time in the now feverishly competitive early morning race, sagging to fourth with both 25-to-54-year-olds and in households. The CBS 11 early show usually occupies those spots, but this time it outpointed Channel 8 by a smidgen.
Channel 8 did win at 5 p.m. in households, while Channel 5 won that race at 6 p.m. All stations agree, though, that the 25-to-54-year-old ratings represent the real fight for local news ad dollars. And Fox 4 had the best of it on Monday.
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