Local Nielsen ratings snapshot: (Fri.-Sun., Dec. 1-3)
12/04/06 02:22 PM
By ED BARK
The Cowboys rolled to another victory and big fat rating Sunday, easily besting their well-stuffed Thanksgiving Day numbers.
A mega-force of 856,800 D-FW homes watched Dallas beat the New York Giants on Fox4. A total of 644,980 homes dined on turkey and the Cowboys-Bucs game.
The rest of the TV world basically took a dirt nap opposite Sunday's mid-afternoon/early evening battle for NFC East supremacy. Over on Belo8, for instance, ABC's presentation of the Cup of Russia figure skating competition attracted a sub-piddling 19,040 homes from 3 to 5 p.m.
Fox also scored with a post-Cowboys BCS championship announcement show, seen in a nice-sized 366,520 homes locally.
On Friday, the continued cold weather continued to pay dividends for the local early morning news shows, all of which exceeded their November "sweeps" averages from 6 to 7 a.m. NBC5 continued to set the pace in both total homes and among 25-to-54-year-olds, the key advertiser target audience for news programming.
NBC also tallied comfortable wins at 6 p.m. and 10 p.m. with 25-to-54-year-olds. Belo8 won those competitions in total homes while taking the 5 p.m. news crowns in both ratings measurements.
The big local news ratings story of late has been Fox4's sudden downturn in the early morning, where its Good Day lately has recorded only a handful of wins. Instead Belo8 has some momentum, gaining ground on second-place Fox4 in both major audience measurements.
Fox4 is being hurt by very slow starts from 5 to 6 a.m., where NBC5's team of Deborah Ferguson and Brendan Higgins commands a consistently large lead over its rivals. The head start makes it tough for Fox4 to close the gap between 6 and 7 a.m., when audiences significantly increase. Its recent decision to put Tim Ryan and Megan Henderson in place an hour earlier has so far made little difference.
Good Day continues to do very well from 7 to 9 a.m., where it again beat the high-priced network morning shows Friday in both homes and with 25-to-54-year-olds.
The Cowboys rolled to another victory and big fat rating Sunday, easily besting their well-stuffed Thanksgiving Day numbers.
A mega-force of 856,800 D-FW homes watched Dallas beat the New York Giants on Fox4. A total of 644,980 homes dined on turkey and the Cowboys-Bucs game.
The rest of the TV world basically took a dirt nap opposite Sunday's mid-afternoon/early evening battle for NFC East supremacy. Over on Belo8, for instance, ABC's presentation of the Cup of Russia figure skating competition attracted a sub-piddling 19,040 homes from 3 to 5 p.m.
Fox also scored with a post-Cowboys BCS championship announcement show, seen in a nice-sized 366,520 homes locally.
On Friday, the continued cold weather continued to pay dividends for the local early morning news shows, all of which exceeded their November "sweeps" averages from 6 to 7 a.m. NBC5 continued to set the pace in both total homes and among 25-to-54-year-olds, the key advertiser target audience for news programming.
NBC also tallied comfortable wins at 6 p.m. and 10 p.m. with 25-to-54-year-olds. Belo8 won those competitions in total homes while taking the 5 p.m. news crowns in both ratings measurements.
The big local news ratings story of late has been Fox4's sudden downturn in the early morning, where its Good Day lately has recorded only a handful of wins. Instead Belo8 has some momentum, gaining ground on second-place Fox4 in both major audience measurements.
Fox4 is being hurt by very slow starts from 5 to 6 a.m., where NBC5's team of Deborah Ferguson and Brendan Higgins commands a consistently large lead over its rivals. The head start makes it tough for Fox4 to close the gap between 6 and 7 a.m., when audiences significantly increase. Its recent decision to put Tim Ryan and Megan Henderson in place an hour earlier has so far made little difference.
Good Day continues to do very well from 7 to 9 a.m., where it again beat the high-priced network morning shows Friday in both homes and with 25-to-54-year-olds.
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