Local Nielsen ratings snapshot (Fri.-Sun., Oct. 6-8)
10/18/06 02:30 AM
By ED BARK
Guess what? Sunday's Cowboys-Eagles game did huge business on Fox4. Here's the scorecard in the three principal ratings categories:
Homes -- 811,580
18-to-49-year-olds -- 674,400
25-to-54-year-olds -- 673,674
Now how about that Friday night Texas governor's debate on Belo8? It placed third from 7 to 8 p.m. in all three major food groups. A comparison:
Homes -- 97,580
18-to-49-year-olds -- 39,000
25-to-54-year-olds -- 48,059
The Friday local newscast ratings also were less than sensational for Belo8. The ABC station rarely loses across the board with 25-to-54-year-olds, the key newscast demographic for advertisers. But on Friday, Belo8 was an uncommmon fourth at 10 p.m., third at 6 p.m. and second at 5 p.m. and 6 a.m.
The day's winners were NBC5 at 10 p.m. and 5 p.m., and Fox4 at 6 a.m. and 6 p.m.
Still, there's a silver lining for Belo8 in the early morning race, which now is second only in importance to the 10 p.m. competition. The station's Daybreak slowly has been closing in on NBC5's waker-upper. On Friday, Belo8 finished second from 6 to 7 a.m. with both 25-to-54-year-olds and in households. Belo8 also has been gaining on NBC5 at 10 p.m., where the latter station's winning streak stretches to the Feb. 2002 "sweeps."
Simultaneously, though, Belo8's onetime strongholds at 5 and 6 p.m. are crumbling. So it should be a very interesting and competitive November sweeps race, with each of the four major newscast races up for grabs.
Guess what? Sunday's Cowboys-Eagles game did huge business on Fox4. Here's the scorecard in the three principal ratings categories:
Homes -- 811,580
18-to-49-year-olds -- 674,400
25-to-54-year-olds -- 673,674
Now how about that Friday night Texas governor's debate on Belo8? It placed third from 7 to 8 p.m. in all three major food groups. A comparison:
Homes -- 97,580
18-to-49-year-olds -- 39,000
25-to-54-year-olds -- 48,059
The Friday local newscast ratings also were less than sensational for Belo8. The ABC station rarely loses across the board with 25-to-54-year-olds, the key newscast demographic for advertisers. But on Friday, Belo8 was an uncommmon fourth at 10 p.m., third at 6 p.m. and second at 5 p.m. and 6 a.m.
The day's winners were NBC5 at 10 p.m. and 5 p.m., and Fox4 at 6 a.m. and 6 p.m.
Still, there's a silver lining for Belo8 in the early morning race, which now is second only in importance to the 10 p.m. competition. The station's Daybreak slowly has been closing in on NBC5's waker-upper. On Friday, Belo8 finished second from 6 to 7 a.m. with both 25-to-54-year-olds and in households. Belo8 also has been gaining on NBC5 at 10 p.m., where the latter station's winning streak stretches to the Feb. 2002 "sweeps."
Simultaneously, though, Belo8's onetime strongholds at 5 and 6 p.m. are crumbling. So it should be a very interesting and competitive November sweeps race, with each of the four major newscast races up for grabs.
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