Local Nielsen ratings snapshot (Thurs., Nov. 2)
11/03/06 02:50 PM
By ED BARK
Free-falling can be great if you're skydiving but a disaster for a prime-time series with ratings woes. On the first night of the four-week November "sweeps," the new series Six Degrees demonstrated exactly why it's helping to kill the late night news ratings for ABC stations, including Belo8 in D-FW.
Consider this: The last 15 minutes of ABC's Grey's Anatomy (8:45 to 9 p.m.) drew 402,220 homes locally. The closing quarter hour of Six Degrees (9:45 to 10 p.m.) was seen in 92,820 homes. Stations behind that 8-ball don't do well with their followup local newscasts, and Belo8 is no exception. Its 10 p.m. presentation lagged in second place behind NBC5's, which had more than double the lead-in audience from ER. NBC5 also easily won among 25-to-54-year-olds, the advertiser target audience for news programming.
Belo8 had a brighter day in the early morning, where its 6 a.m. Daybreak took first place with 25-to-54-year-olds instead of finishing its usual third. NBC5 otherwise won in total homes, with Fox4 in second place.
CBS11's lone bright spot is still at 6 p.m., where it won in total homes and tied Belo8 for first in the 25-to-54 demo. Belo8 won at 5 p.m. in both audience measurements, leaving Fox4 with a goose egg on the first day of the sweeps.
Source: Nielsen Media Research
Free-falling can be great if you're skydiving but a disaster for a prime-time series with ratings woes. On the first night of the four-week November "sweeps," the new series Six Degrees demonstrated exactly why it's helping to kill the late night news ratings for ABC stations, including Belo8 in D-FW.
Consider this: The last 15 minutes of ABC's Grey's Anatomy (8:45 to 9 p.m.) drew 402,220 homes locally. The closing quarter hour of Six Degrees (9:45 to 10 p.m.) was seen in 92,820 homes. Stations behind that 8-ball don't do well with their followup local newscasts, and Belo8 is no exception. Its 10 p.m. presentation lagged in second place behind NBC5's, which had more than double the lead-in audience from ER. NBC5 also easily won among 25-to-54-year-olds, the advertiser target audience for news programming.
Belo8 had a brighter day in the early morning, where its 6 a.m. Daybreak took first place with 25-to-54-year-olds instead of finishing its usual third. NBC5 otherwise won in total homes, with Fox4 in second place.
CBS11's lone bright spot is still at 6 p.m., where it won in total homes and tied Belo8 for first in the 25-to-54 demo. Belo8 won at 5 p.m. in both audience measurements, leaving Fox4 with a goose egg on the first day of the sweeps.
Source: Nielsen Media Research
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