Local Nielsen ratings snapshot (Fri.-Sun., Feb. 9-11)
02/12/07 02:49 PM
By ED BARK
The 49th annual Grammy Awards recorded big ratings for CBS11 Sunday night, beating all competing programming among advertiser-coveted 18-to-49-year-olds and losing only to ABC's Desperate Housewives in total homes. Both of those competitions were very close.
Overall, the three-and-a-half-hour Grammys drew an average of 307,020 homes in D-FW. Another musical competition, NBC's Grease: You're the One That I Want, lured just 94,605 homes during the hour it competed against the Grammys. The Apprentice then sunk to 64,260 homes between 8 and 9 p.m.
On Friday night, Belo8's 10 p.m. newscast notched its third straight win in total homes, whipping NBC5 by a comfortable margin of 95,200 living rooms. The two stations again are locked in a close battle after seven nights of the February sweeps, with Belo8 trying to snap the Peacock's five-year winning streak at 10 p.m.
NBC5 did rebound at 10 p.m. with a win among 25-to-54-year-olds, the main advertiser target audience for news programming. Two of the three other major newscast time periods also had split verdicts.
At 6 a.m., NBC5 won in homes and Fox4 was tops with 25-to-54-year-olds.
The Peacock also won at 6 p.m. in homes, with Fox4 again first in the 25-to-54 demo.
Belo8 won in both ratings measurements at 5 p.m.
In another daypart of note, Fox4's homegrown Good Day again edged the network morning shows, with NBC's Today second in homes and ABC's Good Morning America the runnerup with 25-to-54-year-olds.
The 49th annual Grammy Awards recorded big ratings for CBS11 Sunday night, beating all competing programming among advertiser-coveted 18-to-49-year-olds and losing only to ABC's Desperate Housewives in total homes. Both of those competitions were very close.
Overall, the three-and-a-half-hour Grammys drew an average of 307,020 homes in D-FW. Another musical competition, NBC's Grease: You're the One That I Want, lured just 94,605 homes during the hour it competed against the Grammys. The Apprentice then sunk to 64,260 homes between 8 and 9 p.m.
On Friday night, Belo8's 10 p.m. newscast notched its third straight win in total homes, whipping NBC5 by a comfortable margin of 95,200 living rooms. The two stations again are locked in a close battle after seven nights of the February sweeps, with Belo8 trying to snap the Peacock's five-year winning streak at 10 p.m.
NBC5 did rebound at 10 p.m. with a win among 25-to-54-year-olds, the main advertiser target audience for news programming. Two of the three other major newscast time periods also had split verdicts.
At 6 a.m., NBC5 won in homes and Fox4 was tops with 25-to-54-year-olds.
The Peacock also won at 6 p.m. in homes, with Fox4 again first in the 25-to-54 demo.
Belo8 won in both ratings measurements at 5 p.m.
In another daypart of note, Fox4's homegrown Good Day again edged the network morning shows, with NBC's Today second in homes and ABC's Good Morning America the runnerup with 25-to-54-year-olds.
|