Local Nielsen ratings snapshot (Mon., Feb. 12)
02/13/07 03:22 PM
By ED BARK
Belo8's fourth straight 10 p.m. win Monday has put the ABC station in a tie with long-dominant NBC5 after eight weeknights of the 20-night February sweeps.
The ABC station drew 176,120 homes at 10 p.m. Monday, edging CBS 11 (168,980 homes) and the Peacock (164,220 homes) in a tight three-way battle. Belo8 and NBC5 now are neck-and-neck after eight nights, averaging 199,920 homes apiece.
NBC5 still has a healthy lead at 10 p.m. with 25-to-54-year-olds, the key advertiser target audience for news programming. After eight nights, the Peacock is averaging 154,980 of them, with Belo8 at 123,410.
The race also is tight at 6 a.m., where reigning champ NBC5 is averaging 111,860 homes to hold off Fox4 (99,960) through eight faceoffs. The Peacock is running only third with 25-to-54-year-olds, though, with Fox4 and Belo8 locked in a first-place tie.
At 6 p.m., Belo8 has the lead in homes, with NBC5 still contending. The Peacock is tops with 25-to-54-year-olds, but by just two-tenths of a rating point (4,760) over Belo8. The 5 p.m. Nielsens show Belo8 comfortably ahead in both ratings measurements.
Monday night's D-FW numbers were sub-dismal for NBC's Studio 60 on the Sunset Strip, which drew just 69,020 homes from 9 to 10 p.m. to tie for fourth-place with -- get this -- CW33's local newscast. CBS' CSI: Miami led the way with 290,360 homes, followed by Fox4's increasingly potent local newscast (197,540). It had a larger audience than either preceding episode of Fox's 24.
NBC5's 10 p.m. news paid the price, even though it improved substantially on the 57,120 homes fed to it by Studio 60's last quarter-hour.
ABC's Supernanny continues to fare amazingly well in D-FW. It lured 195,120 homes Monday from 8 to 9 p.m., losing only to CBS' Two and a Half Men (238,000 homes) and barely to NBC's hot Heroes (197,540 homes).
Supernanny was the time slot's top draw, though, with 18-to-49-year-olds, the prime advertiser target audience for entertainment programming. That's right, it even beat Heroes -- 129,000 to 117,000.
What's up with that?
Belo8's fourth straight 10 p.m. win Monday has put the ABC station in a tie with long-dominant NBC5 after eight weeknights of the 20-night February sweeps.
The ABC station drew 176,120 homes at 10 p.m. Monday, edging CBS 11 (168,980 homes) and the Peacock (164,220 homes) in a tight three-way battle. Belo8 and NBC5 now are neck-and-neck after eight nights, averaging 199,920 homes apiece.
NBC5 still has a healthy lead at 10 p.m. with 25-to-54-year-olds, the key advertiser target audience for news programming. After eight nights, the Peacock is averaging 154,980 of them, with Belo8 at 123,410.
The race also is tight at 6 a.m., where reigning champ NBC5 is averaging 111,860 homes to hold off Fox4 (99,960) through eight faceoffs. The Peacock is running only third with 25-to-54-year-olds, though, with Fox4 and Belo8 locked in a first-place tie.
At 6 p.m., Belo8 has the lead in homes, with NBC5 still contending. The Peacock is tops with 25-to-54-year-olds, but by just two-tenths of a rating point (4,760) over Belo8. The 5 p.m. Nielsens show Belo8 comfortably ahead in both ratings measurements.
Monday night's D-FW numbers were sub-dismal for NBC's Studio 60 on the Sunset Strip, which drew just 69,020 homes from 9 to 10 p.m. to tie for fourth-place with -- get this -- CW33's local newscast. CBS' CSI: Miami led the way with 290,360 homes, followed by Fox4's increasingly potent local newscast (197,540). It had a larger audience than either preceding episode of Fox's 24.
NBC5's 10 p.m. news paid the price, even though it improved substantially on the 57,120 homes fed to it by Studio 60's last quarter-hour.
ABC's Supernanny continues to fare amazingly well in D-FW. It lured 195,120 homes Monday from 8 to 9 p.m., losing only to CBS' Two and a Half Men (238,000 homes) and barely to NBC's hot Heroes (197,540 homes).
Supernanny was the time slot's top draw, though, with 18-to-49-year-olds, the prime advertiser target audience for entertainment programming. That's right, it even beat Heroes -- 129,000 to 117,000.
What's up with that?
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