Local Nielsen ratings snapshot (Wed., Nov. 1)
11/02/06 03:25 PM
By ED BARK
Off we go into the wild 'n' wacky November "sweeps," which begin Thursday night (Nov. 2) and promise to be filled with news you can use, unless you really think about it.
During the relative calm of sweeps eve, CBS11 provided a case study in the value of a high-powered network entertainment "lead-in" to the 10 p.m. newscast. Even so, CBS11 just about coughed up a win at 10 that should have been a breeze. Let's telescope the chicken feed sent to Fox4, NBC5 and Belo8 on Wednesday night, and the banquet delivered to CBS11.
CBS11
9:45 to 10 p.m. lead-in from CSI: NY -- 309,400 homes
10 p.m. newscast -- 199,920 homes
NBC5
9:45 to 10 p.m. lead-in from Dateline NBC -- 128,520 homes
10 p.m. news -- 190,400 homes
Belo8
9:45 to 10 p.m. lead-in from The Nine -- 135,660 homes
10 p.m. news -- 149,940 homes
Fox4
9:45 to 10 p.m. lead-in from local newscast -- 128,520 homes
10 p.m. news -- 121,380 homes
Again, this doesn't speak to the quality of CBS11's latenight newscast. In fact, it may be too good for its own good. If so, that's a sad commentary. But unclebarky.com will be watching closely throughout the sweeps to see exactly what you're getting from these four battlebots.
CBS11's big, built-in advantage at 10 p.m. wasn't enough to propel a second victory among 25-to-54-year-olds, the key newscast demographic for advertisers. NBC5 won that one handily, with CBS11 second and Belo8 an unaccustomed last.
NBC5 otherwise notched victories at 6 a.m. in total homes and with 25-to-54-year-olds. It also won in this demo at 5 p.m. and tied with Belo8 at 6 p.m.
Wednesday's other two local news wins went to Belo8 in total homes at 5 and 6 p.m.
Belo8's homegrown Good Morning Texas had a very good day at 9 a.m., winning in homes, 25-to-54-year-olds and 18-to-49-year-olds in competition with the last hour of NBC's Today and syndicated heavyweights Rachael Ray, Live With Regis & Kelly and Jerry Springer.
The 7 to 9 a.m. portion of Fox4's locally produced Good Day also took the top spot in all three audience measurements. It's a rare day when Good Day doesn't beat the high-priced network morning shows on NBC, ABC and CBS.
Off we go into the wild 'n' wacky November "sweeps," which begin Thursday night (Nov. 2) and promise to be filled with news you can use, unless you really think about it.
During the relative calm of sweeps eve, CBS11 provided a case study in the value of a high-powered network entertainment "lead-in" to the 10 p.m. newscast. Even so, CBS11 just about coughed up a win at 10 that should have been a breeze. Let's telescope the chicken feed sent to Fox4, NBC5 and Belo8 on Wednesday night, and the banquet delivered to CBS11.
CBS11
9:45 to 10 p.m. lead-in from CSI: NY -- 309,400 homes
10 p.m. newscast -- 199,920 homes
NBC5
9:45 to 10 p.m. lead-in from Dateline NBC -- 128,520 homes
10 p.m. news -- 190,400 homes
Belo8
9:45 to 10 p.m. lead-in from The Nine -- 135,660 homes
10 p.m. news -- 149,940 homes
Fox4
9:45 to 10 p.m. lead-in from local newscast -- 128,520 homes
10 p.m. news -- 121,380 homes
Again, this doesn't speak to the quality of CBS11's latenight newscast. In fact, it may be too good for its own good. If so, that's a sad commentary. But unclebarky.com will be watching closely throughout the sweeps to see exactly what you're getting from these four battlebots.
CBS11's big, built-in advantage at 10 p.m. wasn't enough to propel a second victory among 25-to-54-year-olds, the key newscast demographic for advertisers. NBC5 won that one handily, with CBS11 second and Belo8 an unaccustomed last.
NBC5 otherwise notched victories at 6 a.m. in total homes and with 25-to-54-year-olds. It also won in this demo at 5 p.m. and tied with Belo8 at 6 p.m.
Wednesday's other two local news wins went to Belo8 in total homes at 5 and 6 p.m.
Belo8's homegrown Good Morning Texas had a very good day at 9 a.m., winning in homes, 25-to-54-year-olds and 18-to-49-year-olds in competition with the last hour of NBC's Today and syndicated heavyweights Rachael Ray, Live With Regis & Kelly and Jerry Springer.
The 7 to 9 a.m. portion of Fox4's locally produced Good Day also took the top spot in all three audience measurements. It's a rare day when Good Day doesn't beat the high-priced network morning shows on NBC, ABC and CBS.
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