Local Nielsen ratings snapshot (Wed., Sept. 27)
09/28/06 04:55 PM
Everybody came up a winner except NBC5
Wednesday in what became a Terrell Owens fest on
D/FW's four major broadcast news stations.
Here's how it looked in the four big battlegrounds -- 6 a.m. and 5, 6 and 10 p.m.
Among 25-to-54-year-olds, the target demo for newscast advertisers, Fox 4 won at 6 a.m. and 5 p.m. Belo-owned Channel 8 (ABC) and CBS 11 tied at 6 p.m. while 8 had a relatively wide victory margin over runnerup NBC 5 at 10 p.m.
Belo 8 also won at 5 and 10 p.m. in total homes. But CBS 11 nipped the ABC station by a smidgen at 6 p.m., and Fox 4 took the No. 1 spot at 6 a.m.
The 6 p.m. race, long dominated by Belo 8, is turning into a throw-a-blanket-over-'em, four-way war, with no station able to win consistently in either homes or 25-54.
On the entertainment front, it's become a five-way fight for supremacy among Belo 8's homegrown Good Morning Texas, three personality-driven syndicated shows and the last hour of NBC's Today. Here's a snapshot, with 18-to-49-year-olds considered the key advertiser demo for non-news programming:
18-to-49
Good Morning Texas -- 0.8
CBS 11's Rachael Ray and Fox 4's Live with Regis & Kelly -- 0.5
Channel 33's Jerry Springer -- 0.4
Today -- 0.3
Total Homes (23,800 per point)
GMT -- 2.3
Today -- 2.1
Rachael Ray -- 1.7
Regis & Kelly -- 1.4
Jerry Springer -- 1.3
Lost in the 9 a.m. shuffle is former Will & Grace star Megan Mullally's new talk show, carried on Channel 21. It had just a 0.3 rating in homes and a near-invisible 0.1 rating among 18-to-49-year-olds.
Wednesday's most-watched programs
Homes -- ABC's 20/20 special, with Barbara Walters interviewing "Crocodile Hunter" Steve Irwin's widow.
18-49 -- 20/20
25-54 -- 20/20
Source: Nielsen Media Research
Here's how it looked in the four big battlegrounds -- 6 a.m. and 5, 6 and 10 p.m.
Among 25-to-54-year-olds, the target demo for newscast advertisers, Fox 4 won at 6 a.m. and 5 p.m. Belo-owned Channel 8 (ABC) and CBS 11 tied at 6 p.m. while 8 had a relatively wide victory margin over runnerup NBC 5 at 10 p.m.
Belo 8 also won at 5 and 10 p.m. in total homes. But CBS 11 nipped the ABC station by a smidgen at 6 p.m., and Fox 4 took the No. 1 spot at 6 a.m.
The 6 p.m. race, long dominated by Belo 8, is turning into a throw-a-blanket-over-'em, four-way war, with no station able to win consistently in either homes or 25-54.
On the entertainment front, it's become a five-way fight for supremacy among Belo 8's homegrown Good Morning Texas, three personality-driven syndicated shows and the last hour of NBC's Today. Here's a snapshot, with 18-to-49-year-olds considered the key advertiser demo for non-news programming:
18-to-49
Good Morning Texas -- 0.8
CBS 11's Rachael Ray and Fox 4's Live with Regis & Kelly -- 0.5
Channel 33's Jerry Springer -- 0.4
Today -- 0.3
Total Homes (23,800 per point)
GMT -- 2.3
Today -- 2.1
Rachael Ray -- 1.7
Regis & Kelly -- 1.4
Jerry Springer -- 1.3
Lost in the 9 a.m. shuffle is former Will & Grace star Megan Mullally's new talk show, carried on Channel 21. It had just a 0.3 rating in homes and a near-invisible 0.1 rating among 18-to-49-year-olds.
Wednesday's most-watched programs
Homes -- ABC's 20/20 special, with Barbara Walters interviewing "Crocodile Hunter" Steve Irwin's widow.
18-49 -- 20/20
25-54 -- 20/20
Source: Nielsen Media Research
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