Local Nielsen ratings snapshot (Wed., Oct. 4)
10/05/06 02:43 PM
By ED BARK
Lost was found -- big-time --- in D/FW Wednesday night.
Rarely does an entertainment show amass double-digit ratings among advertiser-craved 18-to-49-year-olds. But the third season premiere of ABC's mind trip turned that corner with a 10.2 Nielsen number (a whopping 306,000 younger viewers). That's more than the combined 18-to-49-year-old audience for the four major networks' competing programs -- CBS' Criminal Minds, NBC's The Biggest Loser, Fox's repeat of House and CW's One Tree Hill.
Lost also was watched in a grand total of 357,000 D/FW homes. That's a home improvement of more than 25 percent over the preceding Dancing with the Stars, another ABC hit buoyed locally by contestant Emmitt Smith.
In the latenight arena, the 18-to-49-year-old crowd preferred Channel 33's 11 p.m.-midnight repeats of Friends and Sex & the City to any of the high-powered network comedy/talk shows on NBC, CBS and ABC.
Wednesday's local news wars gave each of the four combatants something nice to tell their sales reps. The key news demographic -- 25-to-54-year-olds -- yielded three winners. Belo8 triumphed at 10 p.m., but by just two-tenths of a rating point over NBC5. The ABC affiliate came close to squandering a huge lead-in advantage from ABC's preceding premiere of The Nine.
Belo8 also won at 5 p.m., while NBC5 and Fox4 respectively took the trophies at 6 p.m. and 6 a.m.
The total homes ratings gave CBS11 a win at 10 p.m. Fox4 was No. 1 at 6 a.m. and Belo8 topped the field at 5 and 6 p.m.
Katie Couric's 5:30 p.m. CBS Evening News remained a hard sell in D/FW. She tied for fourth in the 25-to-54 ratings (with Channel 33's rerun of According to Jim) and was a distant third in total homes.
Wednesday's dreaded "hashmark" honors (no measurable rating) go to the new MyNetworkTV's Desire at 7 p.m. on Çhannel 27. The translated telenovela had no pulse with 18-to-49-year-olds.
Source: Nielsen Media Research
Lost was found -- big-time --- in D/FW Wednesday night.
Rarely does an entertainment show amass double-digit ratings among advertiser-craved 18-to-49-year-olds. But the third season premiere of ABC's mind trip turned that corner with a 10.2 Nielsen number (a whopping 306,000 younger viewers). That's more than the combined 18-to-49-year-old audience for the four major networks' competing programs -- CBS' Criminal Minds, NBC's The Biggest Loser, Fox's repeat of House and CW's One Tree Hill.
Lost also was watched in a grand total of 357,000 D/FW homes. That's a home improvement of more than 25 percent over the preceding Dancing with the Stars, another ABC hit buoyed locally by contestant Emmitt Smith.
In the latenight arena, the 18-to-49-year-old crowd preferred Channel 33's 11 p.m.-midnight repeats of Friends and Sex & the City to any of the high-powered network comedy/talk shows on NBC, CBS and ABC.
Wednesday's local news wars gave each of the four combatants something nice to tell their sales reps. The key news demographic -- 25-to-54-year-olds -- yielded three winners. Belo8 triumphed at 10 p.m., but by just two-tenths of a rating point over NBC5. The ABC affiliate came close to squandering a huge lead-in advantage from ABC's preceding premiere of The Nine.
Belo8 also won at 5 p.m., while NBC5 and Fox4 respectively took the trophies at 6 p.m. and 6 a.m.
The total homes ratings gave CBS11 a win at 10 p.m. Fox4 was No. 1 at 6 a.m. and Belo8 topped the field at 5 and 6 p.m.
Katie Couric's 5:30 p.m. CBS Evening News remained a hard sell in D/FW. She tied for fourth in the 25-to-54 ratings (with Channel 33's rerun of According to Jim) and was a distant third in total homes.
Wednesday's dreaded "hashmark" honors (no measurable rating) go to the new MyNetworkTV's Desire at 7 p.m. on Çhannel 27. The translated telenovela had no pulse with 18-to-49-year-olds.
Source: Nielsen Media Research
|