Local Nielsen ratings snapshot (Fri.-Sun., March
9-11)
03/12/07 12:12 PM
By ED BARK
CBS11 should be very afraid of college hoops, at least in the early rounds of the NCAA's annual "Big Dance."
On the other hand, sister station TXA21 can't get enough of the Dallas Mavericks, who again had nice-sized Nielsen numbers while stretching their victory string to 17 with a rout of the Los Angeles Kobes.
The Mavs game averaged 142,800 D-FW homes Sunday night, more than tripling the audience for any other non-Mavs-related programming on TXA21. The 9 to 10 p.m. portion of the game outdrew NBC's The Apprentice and ABC's repeat of Brothers & Sisters.
Otherwise, a first-run episode of CBS' Without a Trace won the time slot, with Fox4's local 9 p.m. newscast edging the Mavs for second place. But the game and Without a Trace finished in a virtual tie with 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
Earlier Sunday, the SEC college basketball championship tilt on CBS lured just 35,700 D-FW homes. And the Big Ten conference championship, featuring Uncle Barky's alma mater Wisconsin Badgers, dropped to 26,180 homes. It wasn't any better with 18-to-49-year-olds, with the first 45 minutes of the Wisconsin-Ohio State game registering "hashmarks" (no measurable audience). And both of these teams were ranked among college hoops' top 5.
The big NCAA tournament selection show, from 5 to 6 p.m. perked up a bit to 69,020 homes. It netted an overall fourth place finish in that hour behind newscasts on NBC5 and Belo8, and NASCAR racing on Fox, which won the time period. Hey, even CW33's 9 p.m. news had more viewers Sunday than the NCAA's bracket racket.
On Friday, an "encore" episode of the new Fox series The Wedding Bells finished an annulment-ready sixth from 8 to 9 p.m., losing even to Big 12 basketball tournament action on TXA21.
In the local newscast faceoffs, everyone got at least one lollipop.
Belo8 won at 10 p.m. in total homes, but NBC5 nipped the ABC station among 25-to-54-year-olds, the prime target audience for news programming.
NBC5 placed first in homes at 6 a.m., with Fox4 on top in the 25-54 demo.
Belo8 had the No. 1 spots in homes at 5 and 6 p.m. But CBS11 took first at 6 p.m. with 25-to-54-year-olds, with the Peacock doing likewise at 5 p.m.
CBS11 should be very afraid of college hoops, at least in the early rounds of the NCAA's annual "Big Dance."
On the other hand, sister station TXA21 can't get enough of the Dallas Mavericks, who again had nice-sized Nielsen numbers while stretching their victory string to 17 with a rout of the Los Angeles Kobes.
The Mavs game averaged 142,800 D-FW homes Sunday night, more than tripling the audience for any other non-Mavs-related programming on TXA21. The 9 to 10 p.m. portion of the game outdrew NBC's The Apprentice and ABC's repeat of Brothers & Sisters.
Otherwise, a first-run episode of CBS' Without a Trace won the time slot, with Fox4's local 9 p.m. newscast edging the Mavs for second place. But the game and Without a Trace finished in a virtual tie with 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
Earlier Sunday, the SEC college basketball championship tilt on CBS lured just 35,700 D-FW homes. And the Big Ten conference championship, featuring Uncle Barky's alma mater Wisconsin Badgers, dropped to 26,180 homes. It wasn't any better with 18-to-49-year-olds, with the first 45 minutes of the Wisconsin-Ohio State game registering "hashmarks" (no measurable audience). And both of these teams were ranked among college hoops' top 5.
The big NCAA tournament selection show, from 5 to 6 p.m. perked up a bit to 69,020 homes. It netted an overall fourth place finish in that hour behind newscasts on NBC5 and Belo8, and NASCAR racing on Fox, which won the time period. Hey, even CW33's 9 p.m. news had more viewers Sunday than the NCAA's bracket racket.
On Friday, an "encore" episode of the new Fox series The Wedding Bells finished an annulment-ready sixth from 8 to 9 p.m., losing even to Big 12 basketball tournament action on TXA21.
In the local newscast faceoffs, everyone got at least one lollipop.
Belo8 won at 10 p.m. in total homes, but NBC5 nipped the ABC station among 25-to-54-year-olds, the prime target audience for news programming.
NBC5 placed first in homes at 6 a.m., with Fox4 on top in the 25-54 demo.
Belo8 had the No. 1 spots in homes at 5 and 6 p.m. But CBS11 took first at 6 p.m. with 25-to-54-year-olds, with the Peacock doing likewise at 5 p.m.
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