Local Nielsen ratings snapshot (Mon., Nov. 20)
11/21/06 05:17 PM
By ED BARK
Is NBC5's crime-blotter, rip 'n' read, junk food 10 p.m. newscast finally starting to wear a little thin?
Or are D-FW viewers slowly metastasizing around the oft-edgy chuckle-talk among Belo8's Dale Hansen-led anchor posse?
Whatever's happening might be starting to shock and surprise NBC5, which decisively lost for the third straight night at 10 p.m. in the total homes Nielsens. Belo8 also managed to nip NBC5 among advertiser-courted 25-to-54-year-olds, although the Peacock still has that race well in hand. In homes, though, it's starting to get very close after 13 days of the 20-day November "sweeps."
Monday's results put Belo8 and NBC5 on a virtually even playing field with lowly 9:45 to 10 p.m. lead-ins from their respective ABC and NBC networks. That again left CBS11's generally higher-quality 10 p.m. newscast in another perfect position to top the 10 p.m. ratings. But again, it didn't happen despite a sumptuous table set by CSI: Miami. Here's a telescoped look at how the three stations fared in total homes:
Belo8
What About Brian (9:45 to 10 p.m.) -- 119,000 homes
Belo8's 10 p.m. newscast -- 216,580 homes.
CBS11
CSI: Miami (9:45 to 10 p.m.) -- 309,400 homes
CBS11's 10 p.m. newscast -- 199,920 homes
NBC5
Studio 60 (9:45 to 10 p.m.) -- 107,100 homes
NBC5's 10 p.m. newscast -- 168,980 homes
There are horse races at 6 a.m. and 6 p.m., too.
NBC5 continues to hold off archrival Fox4 in the early morning competition, winning by just one-tenth of a rating point Monday in both homes and with 25-to-54-year-olds. At 6 p.m., Belo8 remains marginally ahead of CBS11 in homes, and is in a three-way race with NBC5 and Fox4 among 25-to-54-year-olds.
The 5 p.m. derby looks like a lock for Belo8 in both measurements.
At 10:35 p.m., Late Show with David Letterman had a big night with Jerry Seinfeld and his special guest, Michael Richards, who apologized via satellite for his recent racial tirade at a comedy club. Both Seinfeld and Richards were bothered by some inappropriate laughter from Letterman's studio audience, with the former Cosmo Kramer wondering aloud whether he had chosen the right venue.
For Letterman's ratings purposes, it was the perfect choice. Late Show averaged 131,693 homes in its first 45 minutes to outdraw Jay Leno's usually triumphant Tonight Show (112,653 homes). On the previous Monday, Leno averaged a slightly higher 115,827 homes, but Letterman drew just 91,233.
Is NBC5's crime-blotter, rip 'n' read, junk food 10 p.m. newscast finally starting to wear a little thin?
Or are D-FW viewers slowly metastasizing around the oft-edgy chuckle-talk among Belo8's Dale Hansen-led anchor posse?
Whatever's happening might be starting to shock and surprise NBC5, which decisively lost for the third straight night at 10 p.m. in the total homes Nielsens. Belo8 also managed to nip NBC5 among advertiser-courted 25-to-54-year-olds, although the Peacock still has that race well in hand. In homes, though, it's starting to get very close after 13 days of the 20-day November "sweeps."
Monday's results put Belo8 and NBC5 on a virtually even playing field with lowly 9:45 to 10 p.m. lead-ins from their respective ABC and NBC networks. That again left CBS11's generally higher-quality 10 p.m. newscast in another perfect position to top the 10 p.m. ratings. But again, it didn't happen despite a sumptuous table set by CSI: Miami. Here's a telescoped look at how the three stations fared in total homes:
Belo8
What About Brian (9:45 to 10 p.m.) -- 119,000 homes
Belo8's 10 p.m. newscast -- 216,580 homes.
CBS11
CSI: Miami (9:45 to 10 p.m.) -- 309,400 homes
CBS11's 10 p.m. newscast -- 199,920 homes
NBC5
Studio 60 (9:45 to 10 p.m.) -- 107,100 homes
NBC5's 10 p.m. newscast -- 168,980 homes
There are horse races at 6 a.m. and 6 p.m., too.
NBC5 continues to hold off archrival Fox4 in the early morning competition, winning by just one-tenth of a rating point Monday in both homes and with 25-to-54-year-olds. At 6 p.m., Belo8 remains marginally ahead of CBS11 in homes, and is in a three-way race with NBC5 and Fox4 among 25-to-54-year-olds.
The 5 p.m. derby looks like a lock for Belo8 in both measurements.
At 10:35 p.m., Late Show with David Letterman had a big night with Jerry Seinfeld and his special guest, Michael Richards, who apologized via satellite for his recent racial tirade at a comedy club. Both Seinfeld and Richards were bothered by some inappropriate laughter from Letterman's studio audience, with the former Cosmo Kramer wondering aloud whether he had chosen the right venue.
For Letterman's ratings purposes, it was the perfect choice. Late Show averaged 131,693 homes in its first 45 minutes to outdraw Jay Leno's usually triumphant Tonight Show (112,653 homes). On the previous Monday, Leno averaged a slightly higher 115,827 homes, but Letterman drew just 91,233.
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