Local Nielsen ratings snapshot (Tues., Nov. 7)
11/08/06 03:26 PM
By ED BARK
Not that many people cared to watch election returns Tuesday night, either on the networks or D-FW's 10 p.m. newscasts.
But Fox4's 9 p.m. local news won in a very big way. It thumped competing national campaign coverage on ABC, CBS and NBC in both total homes and with 25-to-54-year-olds, the key advertiser target for news programming. Here's a telescoped look:
Fox 4
Homes -- 199,920
25-54-year-olds -- 144,177
ABC
Homes -- 125,545
25-54-year-olds -- 70,675
NBC
Homes -- 92,820
25-54-year-olds -- 53,713
CBS
Homes -- 78,540
25-54-year-olds -- 48,059
At 10 p.m. NBC5 was the top draw, but drew just 154,700 homes. Last Tuesday, Belo 8 led the pack with 202,300 homes, edging NBC5 (197,540).
Cable news network ratings weren't immediately available, but it's a safe bet they attracted a good share of political junkies. Still, politics is seldom if ever a ratings magnet, even on an off-year election night of considerable import.
In the other local news matchups, NBC5 again won at 6 a.m. in both ratings measurements. Through the first four days of the November "sweeps," it's opened up a slim but growing lead over arch-rival Fox4.
Belo8 won at 5 and 6 p.m. in total homes, but NBC5 bested the ABC station at 6 p.m. with 25-to-54-year-olds. They tied at 5 p.m. with younger viewers.
Hopes continued to fade for the Austin-made Friday Night Lights, a high school football series that can't get untracked even in football-crazy D-FW. Tuesday's latest episode ran fifth in total homes in the 7 to 8 p.m. slot.
Not that many people cared to watch election returns Tuesday night, either on the networks or D-FW's 10 p.m. newscasts.
But Fox4's 9 p.m. local news won in a very big way. It thumped competing national campaign coverage on ABC, CBS and NBC in both total homes and with 25-to-54-year-olds, the key advertiser target for news programming. Here's a telescoped look:
Fox 4
Homes -- 199,920
25-54-year-olds -- 144,177
ABC
Homes -- 125,545
25-54-year-olds -- 70,675
NBC
Homes -- 92,820
25-54-year-olds -- 53,713
CBS
Homes -- 78,540
25-54-year-olds -- 48,059
At 10 p.m. NBC5 was the top draw, but drew just 154,700 homes. Last Tuesday, Belo 8 led the pack with 202,300 homes, edging NBC5 (197,540).
Cable news network ratings weren't immediately available, but it's a safe bet they attracted a good share of political junkies. Still, politics is seldom if ever a ratings magnet, even on an off-year election night of considerable import.
In the other local news matchups, NBC5 again won at 6 a.m. in both ratings measurements. Through the first four days of the November "sweeps," it's opened up a slim but growing lead over arch-rival Fox4.
Belo8 won at 5 and 6 p.m. in total homes, but NBC5 bested the ABC station at 6 p.m. with 25-to-54-year-olds. They tied at 5 p.m. with younger viewers.
Hopes continued to fade for the Austin-made Friday Night Lights, a high school football series that can't get untracked even in football-crazy D-FW. Tuesday's latest episode ran fifth in total homes in the 7 to 8 p.m. slot.
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