Local Nielsen ratings snapshot (Tues., Feb. 20) -- Ad-Vonn-tage NBC as Olympics wind down
02/21/18 10:22 AM
By ED BARK
@unclebarkycom on Twitter
NBC’s Lindsey Vonn-centric nighttime Winter Olympics coverage gave the network another ratings gold Tuesday, although the falloff from four years ago was somewhat steep.
Running until 10:28 p.m., the Olympics from Pyeongchang averaged 398,838 D-FW viewers and 152,909 within the advertiser-coveted 18-to-49-year-old age range. On the equivalent Tuesday four years ago in Sochi, the Winter Games drew 433,179 total viewers and 195,402 in the 18-to-49 realm. As repeatedly noted, though, increasing numbers of viewers are streaming NBC’s coverage via much-improved vehicles.
The Peacock lavished attention on veteran Olympian Lindsey Vonn’s attempt to become the oldest alpine skier ever to win a medal. At age 33, the much-injured Vonn barely came through with a bronze in the downhill competition, which was carried live. It’s the third Olympics in which she’s medaled after an eight-year absence from the Games due to an injury that prevented Vonn from going to Sochi.
NBC’s coverage again wiped out all competing programming, but a 7 p.m. rerun of CBS’ NCIS made a fairly strong showing with 220,785 total viewers. Tuesday’s runner-up with 18-to-49-year-olds, Fox4’s 9 p.m. local newscast, had 53,050 viewers in that key demographic.
Here are Tuesday’s local news derby results.
TEGNA8 comfortably won at 10 p.m. in total viewers and also nipped Fox4 for the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 remained unbeaten all winter at 6 a.m., notching another sweep. Among 25-to-54-year-olds, the station had as many viewers as NBC5, TEGNA8 and CBS11 combined.
The Peacock scored at 5 p.m. with twin wins and added a 6 p.m. gold in the 25-to-54 measurement. Fox4 ran first at 6 p.m. with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
NBC’s Lindsey Vonn-centric nighttime Winter Olympics coverage gave the network another ratings gold Tuesday, although the falloff from four years ago was somewhat steep.
Running until 10:28 p.m., the Olympics from Pyeongchang averaged 398,838 D-FW viewers and 152,909 within the advertiser-coveted 18-to-49-year-old age range. On the equivalent Tuesday four years ago in Sochi, the Winter Games drew 433,179 total viewers and 195,402 in the 18-to-49 realm. As repeatedly noted, though, increasing numbers of viewers are streaming NBC’s coverage via much-improved vehicles.
The Peacock lavished attention on veteran Olympian Lindsey Vonn’s attempt to become the oldest alpine skier ever to win a medal. At age 33, the much-injured Vonn barely came through with a bronze in the downhill competition, which was carried live. It’s the third Olympics in which she’s medaled after an eight-year absence from the Games due to an injury that prevented Vonn from going to Sochi.
NBC’s coverage again wiped out all competing programming, but a 7 p.m. rerun of CBS’ NCIS made a fairly strong showing with 220,785 total viewers. Tuesday’s runner-up with 18-to-49-year-olds, Fox4’s 9 p.m. local newscast, had 53,050 viewers in that key demographic.
Here are Tuesday’s local news derby results.
TEGNA8 comfortably won at 10 p.m. in total viewers and also nipped Fox4 for the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 remained unbeaten all winter at 6 a.m., notching another sweep. Among 25-to-54-year-olds, the station had as many viewers as NBC5, TEGNA8 and CBS11 combined.
The Peacock scored at 5 p.m. with twin wins and added a 6 p.m. gold in the 25-to-54 measurement. Fox4 ran first at 6 p.m. with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net