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Local Nielsen ratings snapshot (Mon., May 21) -- NBA and The Voice are top scorers

By ED BARK
@unclebarkycom on Twitter
The NBA has no peers among the four major pro sports food groups when it comes to attracting high percentages of advertiser-prized 18-to-49-year-olds.

This was re-proven Monday night, when Game 4 of the Cleveland Cavaliers-Boston Celtics Eastern Conference finals on ESPN reigned supreme in this key demographic against big swings by ABC, CBS and NBC.

Of the game’s 185,175 total D-FW viewers, 118,583 were in the 18-to-49-year-old realm. Nothing else came close, with NBC’s 7 to 9 p.m. edition of The Voice taking the No. 2 spot with just half the number of 18-to-49ers (59,291).

The Voice took prime-time’s overall gold in total viewers, though, with 206,541. ABC’s Season One finale of American Idol, which ran from 8 to 10 p.m., drew 192,297 total viewers while Fox’s two-hour Miss USA pageant had 85,465.

Here are Monday’s local news derby results for the 18th weekday of the May ratings “sweeps,” which end on Wednesday.

TEGNA8 drew the most total viewers at 10 p.m., but NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. races, where it remains unbeaten throughout the entire sweeps. At 6 p.m., TEGNA8 won in total viewers and Fox4 ran first with 25-to-54-year-olds. The 5 p.m. golds went to NBC5 in total viewers and CBS11 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Sun., May 18-20) -- fallen Idol

By ED BARK
@unclebarkycom on Twitter
The final performance edition of ABC’s American Idol reboot couldn’t cut it Sunday night opposite formidable competition on three rival networks.

Airing from 7 to 9 p.m., Idol averaged 170,930 D-FW viewers in running fourth behind CBS’ 2-hour NCIS: Los Angeles season finale (227,907); the first two hours of NBC’s Billboard Awards show (206,541) and TNT’s Golden State Warriors-Houston Rockets Western Conference finals game (185,175).

Inaugural Idol champ Kelly Clarkson hosted the Billboard show, which made it doubly delicious for NBC. Clarkson, also a judge on The Voice, will get to go opposite Idol again on Monday night.

Among advertiser-prized 18-to-49-year-olds, the Warriors’ 41-point demolition of Houston dominated Sunday night with 106,100 viewers. Idol also trailed the Billboard awards in this key demographic and was outdrawn from 7 to 8 p.m. by Fox’s The Simpsons and Brooklyn Nine Nine.

Sunday’s final round of Dallas’ Byron Nelson PGA tournament, hit with a four-hour rain delay, peaked between 5:30 and 6 p.m. with 163,808 total viewers before giving way to CBS’ 60 Minutes. The rest of the tournament was exiled to the Golf Channel, where it averaged 56,977 total viewers before ending just before darkness prevailed.

Pip, pip, let’s go to very early Saturday morn, where coverage of the royal wedding of Prince Harry and Meghan Markle got underway at 3 a.m. NBC’s presentation hit a high point of 185,175 total viewers between 7:15 and 7:30 a.m. while ABC reached its peak from 7 to 7:15 a.m. (178,053 viewers). CBS lagged with a top crowd of 99,709 viewers between 6:45 and 7 a.m. In the cable universe, CNN, Fox News Channel and MSNBC all finished well back, with CNN and FNC both maxing out with 64,099 viewers.

Also on Saturday, NBC’s coverage of the Preakness drew 199,419 viewers during the 15-minute early evening window when the race was actually run. Saturday night’s Cleveland Cavaliers-Boston Celtics Eastern Conference finals game averaged 142,442 total viewers on ESPN, with 93,618 of them in the 18-to-49-year-old realm.

Friday’s prime-time attractions were paced by CBS’ Hawaii Five-0 in total viewers (220,785) while Fox’s Masterchef Jr. led the 18-to-49 pack with 28,085.

Here are Friday’’s local news derby results, with just three weekdays now left before the May ratings “sweeps” end this Wednesday.

NBC5 swept the 10 p.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again did likewise at 6 a.m. while TEGNA8 notched twin wins at 6 p.m. Fox4 drew the most total viewers at 5 p.m. and NBC5 nipped TEGNA8 for the top spot with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs., May 17) -- not much going on

By ED BARK
@unclebarkycom on Twitter
On a night pocked with reruns and not-so-hot first run attractions, ABC and Fox4 took the prime-time golds in the two main ratings food groups.

Fox4’s 9 p.m. local newscast drew the most total D-FW viewers with just 170,930 while ABC’s new episode of Grey’s Anatomy ranked as Thursday night’s top scorer among advertiser-prized 18-to-49-year-olds (81,136). The night also was absent any NBA conference championship games leading to The Finals on ABC, which are scheduled to start on May 31st.

Here are the local news derby results for the 16th weekday of the May “sweeps,” which ends next Wednesday.

TEGNA8 won in total viewers at 10 p.m., but Fox4 pulled in the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 remained in cruise control at 6 a.m. with another sweep. The station has a hammerlock on the competition, but TEGNA8 will be moving into a still distant second place -- ahead of NBC5 -- in the key 25-to-54-year-old demographic.

NBC otherwise thrived in the early evening on Thursday, scoring twin wins at both 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., May 16) -- NBA's Rockets-Warriors game hoops it up with 18-to-49-year-olds

By ED BARK
@unclebarkycom on Twitter
The Houston Rockets’ rout of the defending champ Golden State Warriors in Game 2 of their Western Conference finals gave TNT an explosive showing in D-FW Wednesday night among advertiser-coveted 18-to-49-year-olds.

The game averaged 96,739 viewers in this key demographic, well more than half its total audience of 156,686.

Prime-time’s No. 2-ranked attraction among 18-to-49ers, ABC’s 8 p.m. episode of Modern Family, had 78,015 viewers while CBS’ Survivor led all programming in total viewers with 178,053 during the 7 to 8 p.m. hour.

Here are Wednesday’s local news derby results for the 15th weekday of the 20-day May ratings “sweeps.”

TEGNA8 had the most total viewers at 10 p.m., but NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 remained unbeaten in the sweeps at 6 a.m. with another pair of twin wins. The Peacock swept the 6 p.m. competitions and added a 5 p.m. win in total viewers. CBS11 drew the most 25-to-54-year-olds at 5 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., May 15) -- NCIS & Roseanne again lead charge

By ED BARK
@unclebarkycom on Twitter
Tuesday night again had no surprises. CBS’ NCIS drew the most D-FW viewers among all prime-time attractions and ABC’s Roseanne paced the ratings among advertiser-prized 18-to-49-year-olds.

NCIS amassed 384,593 total viewers in the 7 p.m. hour before CBS’ two-hour NCIS: New Orleans controlled the rest of the night with 306,250.

Among 18-to-49ers, Roseanne spoke loudest in the Big Four broadcast network universe with 96,739 of ‘em. From 7:30 to 10 p.m., the time slot winners in this key demographic were the second half-hour of NBC’s The Voice, Fox’s New Girl, the second half-hour of NCIS: New Orleans and NBC’s Chicago Med by a smidgen over the concluding hour of NCIS: NO.

Here are Tuesday’s local news derby results for the 14th weekday of the 20-day May “sweeps” ratings period.

CBS11 capitalized on the big NCIS: NO lead-in by winning comfortably at 10 p.m. in total viewers. Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming) while also running the table as usual at 6 a.m. With just six weekdays remaining in the sweeps, CBS11 remains in a solid position to pull off an upset total viewers win at 10 p.m.

Fox4 and NBC5 tied for the most total viewers at 6 p.m., with Fox4 winning outright among 25-to-54-year-olds. NBC5 enjoyed twin wins at 5 p.m., where it remains strong.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon., May 14) -- The Voice again gets the golds

By ED BARK
@unclebarkycom on Twitter
The numbers for The Voice aren’t any better than American Idol’s down the homestretch of their latest singing competitions.

But they again were good enough for NBC to have Monday’s top D-FW draw in both total viewers and advertiser-coveted 18-to-49-year-olds. From 7 to 9 p.m., The Voice drew 206,541 total viewers and 40,568 in the 18-to-49 realm.

At 9 p.m., Fox4’s local newscast won in total viewers (170,930) and CBS’ Elementary took the 18-to-49 crown (24,965).

Here are Monday’s local news derby results for the 13th weekday of the May “sweeps” ratings period.

Fox4 came very close to winning everything, with 6 a.m. and 5 and 6 p.m. sweeps in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming) while also posting a 10 p.m. first in the 25-to-54 demographic. But TEGNA8 stepped in to narrowly outdraw Fox4 and NBC5 in the 10 p.m. total viewers competitions.

Also of note: CBS11 sniffed the rarefied air of a second place finish at 6 a.m. among 25-to-54-year-olds. The station has a solid shot to finish third in this measurement for the entire May sweeps. CBS11 has only done this once before in its history, knocking TEGNA8 to fourth place several years ago. This time the dreaded bottom-scorer could be NBC5. But it’s still very much a horse race between the two stations.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Sun, May 11-13) -- Idol gets it on

By ED BARK
@unclebarkycom on Twitter
The blockbuster ratings of yore are no longer achievable. Still, ABC’s American Idol reboot has been a fairly steady plodder, without ever completely winning its time slot either on Sunday nights or directly opposite NBC’s The Voice on Mondays.

Sunday’s live two-hour Idol, in which the show’s three finalists were selected, ranked as prime-time’s most-watched attraction in D-FW among advertiser-prized 18-to-49-year-olds with 74,894 of ‘em. But the Boston Celtics’ afternoon rout of the Cleveland Cavaliers in Game 1 of their Eastern Conference Finals had Sunday’s biggest haul, pulling in 90,497 for the ABC telecast.

Idol’s 199,419 total viewers from 7 to 9 p.m. outdrew Celtics-Cavs but lost the 8 p.m. hour to CBS’ competing NCIS: Los Angeles (220,795 viewers).

In Friday’s prime-time festivities, CBS’ 9 p.m episode of Blue Bloods again drew the most total viewers (270,640) while ABC’s Marvel’s Agents of S.H.I.E.L.D. nipped the Tom Selleck copper for the night’s top showing among 18-to-49-year-olds (23,092). Yeah, that’s pretty damned paltry in a market of 3.12 million viewers in this key demographic.

Here are Friday’s local news derby results for the 12th weekday of the 20-day May ratings “sweeps.”

CBS11 continued to make noise at 10 p.m. with its fifth win in six weekdays in total viewers. A first-place finish at 10 p.m. in this measurement would be a major plus for the struggling station, which still relies heavily on the kindness of its CBS network lead-ins. A win’s a win, though, and CBS11 definitely is very much in the race as it nears the home stretch. CBS11 also recorded a rare victory among 25-to-54-year-olds (main advertiser target audience for news programming), but has no shot to win the “sweeps” in this demographic.

Fox4 cruised to two more wins at 6 a.m., where it’s already locked things up. But the station’s recent decision to start Good Day at 4 a.m., a half-hour ahead of its local competitors, so far has been a turnoff. Friday’s 4 to 4:30 p.m. portion of Good Day drew 2,137 total viewers and had “hashmarks” (no measurable audience) among 25-to-54-year-olds. That put it fourth in total viewers behind network news half-hours from ABC, CBS and NBC. Even with no audience among 25-to-54-year-olds, Good Day “improved” to a third place tie with CBS in that measurement.

At 6 p.m., TEGNA8 won in total viewers and Fox4 had the edge with 25-to-54-year-olds. The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 realm.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs., May 10) -- wedding bells make for an even bigger Big Bang bong

By ED BARK
@unclebarkycom on Twitter
The very long-in-coming wedding of Sheldon Cooper and Amy Farrah Fowler gave CBS’ The Big Bang Theory an extra ratings booster shot Thursday.

Big Bang drew 455,814 D-FW viewers compared to 370,349 for the previous Thursday’s episode. The show also had prime-time’s biggest haul of advertiser-prized 18-to-49-year-olds with 127,945.

CBS went on to sweep the night in total viewers with Young Sheldon, a double shot of Mom and S.W.A.T.. Among 18-to-49ers, CBS won from from 8 to 9 p.m. with the two Moms while the second half of ABC’s Grey’s Anatomy whipped Young Sheldon and Fox4’s 9 p.m. local newscast narrowly outdrew S.W.A.T.

Here are Thursday’s local news derby results for the 11th day of the 20-weekday May “sweeps.”

CBS11 has emerged as a contender in total viewers at 10 p.m. with its fourth win in the last five days. Fox4 was tops with 25-to-54-year-olds.

Fox4 also again ran the table at 6 a.m. and ran first at 5 and 6 p.m. in the 25-to-54-year-old demographic. NBC5 and TEGNA8 tied for the top spot in total viewers at 5 p.m. and TEGNA8 won outright in this measurement at 6 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., May 9) -- Fox4 news, Empire lead prime-time pack

By ED BARK
@unclebarkycom on Twitter
Not that long ago, this seemed like an impossible dream. Imagine a prime-time local newscast outdrawing all network entertainment programming airing from 7 to 10 p.m.

It’s no longer all that much of an aberration. Fox4’s 9 p.m. news drew D-FW’s biggest overall audience Wednesday night, with 220,785 viewers. And the Fox network’s 7 p.m. episode of Empire lured more advertiser-coveted 18-to-49-year-olds (81,136) than any other TV attraction.

The 8 p.m. hour was split between NBC’s Law & Order: Special Victims Unit in total viewers (185,175) and Fox’s Star in the 18-to-49-year-old realm (65,533). Otherwise, CBS’ Survivor had the most total viewers from 7 to 8 p.m. (213,663) and Fox4’s 9 p.m. news also won that hour with 18-to-49ers (53,050).

Here are Wednesday’s four-way local news derby results. We’re now at the midpoint of the 20-weekday May “sweeps” ratings period.

Fox4 won at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming) while adding a 6 a.m. sweep. The station also ran first at 5 and 6 p.m. with 25-to-54-year-olds.

NBC5 drew the most total viewers at 5 p.m. and TEGNA8 won in that measurement at 6 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., May 8) -- CBS wins the overall wars

By ED BARK
@unclebarkycom on Twitter
CBS swept Tuesday’s overall prime-time ratings with its usual trio of crime solving reliables.

NCIS led all TV attractions with 391,716 D-FW viewers in the 7 p.m. hour before Bull (334,739) and NCIS: New Orleans (213,663) also won their time slots.

ABC struck back among advertiser-prized 18-to-49-year-olds, winning from 7 to 7:30 p.m. with Roseanne (84,256 viewers) before The Middle and the second half of NCIS tied from 7:30 to 8 p.m. with 59,291 viewers apiece. Bull then swept the 8 p.m. hour in this key demographic, and NBC won at 9 p.m. with Chicago Med.

Here are Tuesday’s local news derby results for the ninth weekday of the May “sweeps” ratings period.

CBS11 lately is on a surge. The station swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming) while also winning at 5 and 6 p.m. in total viewers. CBS11 hasn’t had four wins in one day since . . . well, I can’t rightly recall.

Fox4 as usual had twin wins at 6 a.m. while notching 5 and 6 p.m. firsts in the 25-to-54-year-old demographic.

Email comments or questions to: unclebarky@verizon.net

Updates on next moves for departing Fox4 news early morning staffers Saul Garza, Jennifer Myers

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Saul Garza, Jennifer Myers will no longer be early risers for Fox4.

By ED BARK
@unclebarkycom on Twitter
Garland will be the next stop for veteran Fox4 reporter Saul Garza.

He’ll be starting June 4th as the city’s new Social and Media Relations Manager.

“I finally get to tell positive stories,” Garza tells unclebarky.com. “Good news for a change. Stories that stations don’t cover.”

Garza says he’ll also be “doing freelance stuff on the side that does not conflict with the city.” He likely will have the last week of May off at Fox4, leaving the station after a 19-year career, the last dozen or so as the station’s mainstay Good Day reporter.

As first posted on unclebarky.com, Garza decided to try something new after hitting the burn-out stage as a field reporter whose wakeup calls were at 2:30 a.m.

He later elaborated on his Facebook page.

“For starters, regular hours, holidays off, my own office, an actual lunch break, a safe and healthy work environment and a lot less stress! Simply put . . . happiness!” Garza said in part.

He also noted that “Garland has all the latest toys. State of the art field cameras (yes, better than at news stations), a drone, a studio and a lot more . . . I’m going to be having fun. I already have a number of creative ideas in mind . . . I’m thankful and excited to be working for a city that gets it, that values my talents, experience, bilingual abilities, connections and ideas.”

Also as first reported by unclebarky.com, Fox4’s weekend Good Day meteorologist, Jennifer Myers, is leaving the station after first arriving in July 2012. One of the main reasons is a management mandate that she cover her naturally curly hair with a red wig. (She’s picture above without the wig, courtesy of an independent Facebook page with a mission to “Compel Fox4 to Free Jen’s Curls.”

On her own Facebook page, Myers said Tuesday that her last day at Fox4 will be on Sunday, May 13th.

“I had an amazing six years with the best team in North Texas, but it’s time for me to move on,” she says. “I’ve been offered an amazing opportunity locally that I’m SUPER excited about.”

As reported here earlier this week, Myers will be taking a position as meteorologist for North Texas-based ONCOR Electric. She’s yet to divulge this publicly and hasn’t commented to unclebarky.com.

Myers also tells her Facebook friends that “even though I’ll no longer be #teamnosleep (and leaving the wigs behind), I’m still going to be posting a TON of fun stuff on this page.” She also plans to be “visiting Operation Kindness on a regular basis to give you guys live updates on the latest animals that need forever homes.”

Email comments or questions to: unclebarky@verizon.net

#MeToo era forms of sexism -- on the part of women in positions of power at Fox4, TEGNA8

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TEGNA8’s new t-shirt campaign & Fox4 meteorologist Jennifer Myers with her natural curls and the wig she’s required to wear on the air.

By ED BARK
@unclebarkycom on Twitter
Your friendly content provider isn’t overly fond of juggling with hand grenades.

But as an independent critic free of constraining corporate overseers or content-sharing partnerships, I’m free to speak my mind without having to run my words by any thought police.

So here goes.

First of all, the #MeToo movement has exposed a lot of male rats while also being guilty of some excesses. But for the most part, some heinous sexual predators have been weeded out of the movie and TV business, with more certain to come.

In this post, I’m not talking about predators. But I am going to cite what to me seems like flat-out sexism at two Dallas-based TV stations, Fox4 and TEGNA8. Key difference: the practitioners are women in positions of power.

Today’s earlier exclusive post on Fox4 weekend meteorologist Jennifer Myers’ decision to leave the station mentioned her continued aversion to wearing a straight-haired wig on the air over her naturally curly locks. She’s not a public crusader by any means. But Myers has put up a Facebook behind-the-scenes video in which she’s shown with her naturally curly hair before putting on a skull cap and then combing out her red wig. Also, a grassroots campaign of sorts, “Compel Fox4 to Free Jen’s Curls,” was initiated last year on Facebook.

“This page is not managed or affiliated with Jen,” one of its instigators makes clear. “This page is put together by people who find it cruel to make her damage her hair by straightening it, or force her to endure daily ridicule by wearing the wigs.”

Myers, who’s set to leave Fox4 sometime this month to become the meteorologist for North Texas-based ONCOR Electric, has been doing the weekend Good Day weathercasts since arriving in July 2012. It’s assumed by many that the bosses behind Fox4’s on-air no-curls mandate must be chauvinistic, neanderthal male oppressors. But they’re not. They’re women. Vice President/General manager Kathy Saunders has held those positions at Fox4 since 1997. And Vice President/News Director Robin Whitmeyer has been in place at Fox4 since 2011.

The station’s laughably dated stance on Myers is in stark contrast to TEGNA8’s flaunting of the comparative wild ’n’ curly hair and other distinctive attributes of early morning traffic anchor Demetria Obilor. TEGNA8 executive news director Carolyn Mungo, as noted in a recent post, is all in on the re-tooling of the station’s Daybreak, which in recent months has surged into second place at 6 a.m. in the key 25-to-54-year-old news demographic.

But Mungo seems to have a blind spot when it comes to new and official TEGNA8 t-shirts emblazoned with “Go To Bed With John. Wake Up With Ron.” The references are to 10 p.m. anchor John McCaa and Daybreak anchor Ron Corning (posing above with two women wearing the t-shirts).

There is no such companion campaign, however, for the women news anchors at 10 p.m. and on Daybreak, respectively Cynthia Izaguirre and Kara Sewell. Hmm. Imagine men wearing t-shirts with this tagline: “Go To Bed With Izzy. Wake Up With Kara.” I think there just might be a #MeToo outcry.

Really, though, isn’t it a pretty blatant form of reverse double entendre sexism to in effect portray McCaa and Corning as sex toys/easy lays? McCaa in particular should have known better than to pose for a picture like this. He’s supposed to be the traditionalist, the rock of Gibraltar, the guy who stands firmly in the face of all the nonsense while also trying not to be a participant. But this time he succumbed.

You should know that Mungo never returns messages from this reporter. And that Saunders and Whitmeyer refer all inquiries about Fox4 to the Fox corporate headquarters in New York. Principal spokesperson Claudia Russo at least calls or emails back. But she’s steadfast in citing Fox’s policy against commenting on any internal personnel problems or the reasoning behind a local Fox-owned station’s on-air editorial decisions, such as the recent dilemma on whether to lead with Barbara Bush’s death or a Southwest Airlines in-flight engine failure that left one person dead.

So there you have it. And the bottom line is this. As is shown in these two cases, women likewise are capable of sexist decisions and policies. In calling them out, I can’t help it that I’m a man -- and also an aging old dinosaur in the popular perception of some. But maybe some women will join me. They already have regarding Myers’ losing battle with going curly. But TEGNA8’s “Go To Bed With” campaign otherwise has gotten off unscathed. And it shouldn’t.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Mon., May 4-7) -- The Voice again gets the golds

By ED BARK
@unclebarkycom on Twitter
Although its audience is steadily eroding, NBC’s latest two-hour edition of The Voice again paced Monday night’s prime-time offerings.

Running from 7 to 9 p.m., The Voice drew 213,663 D-FW viewers in beating both Fox’s competing The Resident (170,930), which has just been renewed, and ABC’s Dancing with the Stars: Athletes (156,686).

The Voice also lured 46,809 advertiser-prized 18-to-49-year-olds in tying Fox4’s 9 p.m. local newscast for the night’s best. Fox4’s news also won the 9 p.m. hour in total viewers (178,053).

On Saturday, NBC’s annual presentation of the Kentucky Derby easily lapped all programming throughout the night and day. After the usual interminable buildup, the race was finally run in a two-minute window between 5:45 and 6 p.m. There were 313,372 total viewers in those 15 minutes, which is the closest we can get to an actual audience count.

Let’s bounce back to Sunday for a paragraph. Prime-time’s overall biggest draw, CBS’ 8 p.m. episode of NCIS: Los Angeles, pulled in 220,785 total viewers. ABC’s American Idol, which ran from 7 to 9 p.m. was tops with 18-to-49-year-olds (49,930).

Friday’s prime-time leaders were CBS’ relentlessly successful Blue Bloods in total viewers (299,128) and NBC’s Dateline in the 18-to-49-year-old realm (43,688).

Here are the Friday and Monday local news derby results for the seventh and eighth weekdays of the May ratings “sweeps.”

Friday -- CBS11 enjoyed one of the station’s rare 10 p.m. sweeps, winning in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 as usual scored twin wins at 6 a.m. while NBC5 ran first in both 5 p.m. competitions. At 6 p.m., the Peacock had the most total viewers and Fox4 prevailed with 25-to-54-year-olds.

Monday -- CBS11 won for the second weeknight at 10 p.m. in total viewers, but Fox4 easily led among 25-to-54-year-olds.

Fox4 again ran the table at 6 a.m. NBC5 and TEGNA8 tied for the 6 p.m. top spot in total viewers while the Peacock was alone atop the 25-to-54 heap.

The 5 p.m. golds went to NBC5 in total viewers and Fox4 with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Fox4's Good Day again turning back the clock, this time to a 4 a.m. start

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By ED BARK
@unclebarkycom on Twitter
The first D-FW television station to rev up its weekday early morning show at 4:30 a.m. is striking again in hopes of further cementing its position as a dominant No. 1 in the local Nielsen ratings.

Starting on Wednesday, May 9th, Fox4’s Good Day will be firing up at 4 a.m. Including its 7 to 9 a.m. portion opposite the three network morning shows, that will mean five continuous hours on the air for the principal anchor duo of Tim Ryan and Lauren Przybyl.

Station staffers were informed of the earlier startup just one morning before it actually happens. Management reportedly didn’t want to tip Good Day’s hand to the competition, but unclearky.com doesn’t play by those rules when news leaks out.

In April 2010, Good Day became the first D-FW morning show to turn the clock back from a 5 a.m. to a 4:30 a.m. start. NBC5, TEGNA8 and CBS11 soon all followed suit, and that likely will be the outcome this time as well. You’re welcome.

Good Day continues to rule the early morning ratings in the most-watched 6 to 7 a.m. hour before likewise crunching the two-hour ABC, CBS and NBC network offerings in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming). But the station is losing its longtime standout weekday early morning field reporter Saul Garza, who told unclebarky.com on Monday that he finally had buckled under the grueling early morning hours. And on weekends, anchor Jenny Anchondo recently left Good Day while her sidekick, meteorologist Jennifer Myers, will be exiting soon.

Ryan, easily the dean of D-FW’s early morning anchors, is now in his 23rd year with Good Day. Rest assured, he’s not going anywhere in the immediate future. Otherwise rest is not assured.

Meteorologist Jennifer Myers is latest to leave Fox4

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By ED BARK
@unclebarkycom on Twitter
Fox4 meteorologist Jennifer Myers is leaving the station to become the weathercaster for North Texas-based ONCOR Electric, several sources confirm.

Myers, who joined the Dallas-based station in July 2012, has been best known as the temperature taker for weekend editions of Fox4’s Good Day. Until recently, she had teamed with anchor Jenny Anchondo, who departed the station in March and now is with the syndicated Morning Dose, which originates from CW33 studios in Dallas. Their pet segments had been a popular feature on Good Day.

Myers, who could not immediately be reached for comment, likely will exit Fox4 by the end of this month, although details are still pending. Fox4 does not comment on internal personnel matters, a New York-based corporate spokesperson has said repeatedly.

The University of Oklahoma graduate arrived in 2012 from El Paso’s KVIA-TV, where she spent two years. Myers increasingly has bristled over a management mandate that she wear a straight-haired wig on the air to cover up her naturally curly hair. In a recent pre-show, “behind-the-scenes” post on her Facebook page, Myers put up a video in which she could be seen in her curly hair before putting on a skull cap and combing out her wig.

“The battle is lost, unfortunately,” Myers replied in print to a man who wrote, “So wish they would allow your natural curls. Any progress on that front?”

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Reporter Saul Garza, longtime early morning stalwart on Fox4's Good Day, is leaving the station to start new career

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By ED BARK
@unclebarkycom on Twitter
Reporter Saul Garza, a 19-year veteran of D-FW’s Fox4 and a mainstay of the station’s No.1-rated early morning newscasts, has opted to leave the station after declining to sign a new contract.

Garza, whose contributions also include the longstanding “What’s Buggin’ You?” consumer troubleshooting feature, told unclebarky.com Monday that he’s turned down a two percent raise and has a new job lined up, which he’ll announce later.

“I. AM. DONE. My contract ends May 31,” he says. “For now that is my last day but hoping they cut me loose sooner. So, so excited to be done with news.”

Garza said he’d been looking for about a year-and-half for other possibilities. He joined Fox4 as a freelancer in 1999, and by his estimation has been a field reporter for the station’s early morning Good Day “for at least 12 years.”

“That’s something I won’t miss -- getting up at 2:30 a.m.,” Garza says. “I’m just tired of the hours. Tired of the news grind. Covering the same story year after year. Standing at the ‘Hi-5’ during ice storms telling people to stay off the roads. I want to try something else. I have made a ton of connections and I want to use my talents elsewhere.”

Garza, who has a Radio-TV-Film degree from the University of North Texas, initially worked at KRGV-TV in Weslaco, TX. He then became the featured biliingual reporter with Milwaukee’s WDJT-TV. During his long tenure at Fox4, Garza’s also been president of the D-FW chapter of the National Association of Hispanic Journalists.

His bio on Fox4’s website includes this advice to young Hispanics, whatever their profession: “Don’t let anyone tell you you can’t do anything. Don’t take no for an answer and don’t be afraid to speak your mind.”

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Local Nielsen ratings snapshot (Thurs., May 3) -- more boom times for Big Bang

By ED BARK
@unclebarkycom on Twitter
Prime-time’s most popular comedy (get back, Roseanne) again led Thursday’s pack.

CBS’ The Big Bang Theory topped all TV attractions in both total viewers (370,349) and with advertiser-courted 18-to-49-year-olds (109,221). The network’s Young Sheldon, Mom and Life In Pieces also won their time slots in total viewers before Fox4’s local newscast took the 9 p.m. hour.

Sequentially running first from 7:30 to 10 p.m. with 18-to-49-year-olds were the second half of ABC’s Grey’s Anatomy, Mom, Life In Pieces and Fox4’s news.

Over on ESPN, the early-starting Cleveland Cavaliers-Toronto Raptors playoff game averaged 56,977 total viewers and 34,327 in the 18-to-49-year-old age range. A 5 p.m. tipoff didn’t help. The Texas Rangers’ relatively rare victory, over the Boston Red Sox on Fox Sports Southwest, outdid the Cavs-Raptors with a full-game average of 92,587 total viewers. But just 15,603 of them were in the 18-to-49 realm.

Here are Thursday’s local news derby results for the sixth weekday of the May “sweeps” ratings period.

Fox4 and NBC5 split all the spoils. Fox4 as usual swept the 6 a.m. competitions and added 6 and 10 p.m. wins with 25-to-54-year-olds (main advertiser target audience for news programming).

NBC5 had twin wins at 5 p.m. while running first in total viewers at 6 and 10 p.m.

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Weeknight co-anchor Kaley O'Kelley leaving CBS11 after three-plus years (updated Friday a.m.)

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By ED BARK
@unclebarkycom on Twitter
Kaley O’Kelley, co-anchor of CBS11’s weeknight newscasts since January 2015, announced Thursday that she’s leaving the D-FW station to pursue a “better work/life balance.”

She announced her decision to the news room and on her Facebook page, where O’Kelley said her last day at CBS11 will be May 23rd.

“I write this with a heavy heart and a huge sense of gratitude for my experience with CBS DFW,” O’Kelley wrote. “Turning down an amazing opportunity to continue on as main anchor in a city we love is no easy choice.”

O’Kelley, who joined CBS11 from Phoenix’s KTVK-TV, stressed that she is “definitely NOT leaving my career forever. Instead I’m giving myself some time to focus on my family and other interests . . . I look forward to other opportunities later, but for now I will focus on slowing life down.”

She elaborated in later comments to unclebarky.com.

“My decision isn’t only about ‘going home to spend time with my kids,’ “ O’Kelley said. “I enjoy working. But being away from my family at night doesn’t allow me to be the kind of mom I want to be. I am grateful to CBS11 for the opportunity to anchor their prime-time newscasts and their generous offer to stay on the nightside shift. Being a weekend mom, though, isn’t enough for me and I’m positive there IS an opportunity that offers a better-fitting schedule for my family.”

In January of this year, O’Kelley took an extended leave of absence to undergo a hysterectomy. Late last year, she was hit with “excruciating pain just before the holidays,” O’Kelley said in a Facebook chat with co-anchor Doug Dunbar. The Scottsdale, Arizona-based doctor who delivered both of her children recommended the surgery after expressing “some serious concerns about what is happening,” O’Kelley said. She returned to the air in March after missing the annual four-week February “sweeps” ratings period.

CBS11’s Gilma Avalos filled in for O’Kelley during that period. The station’s director of communications, Lori Conrad, told unclebarky.com Thursday that CBS11 has “nothing to announce on that at this point” regarding an interim or permanent successor to O’Kelley.

The ongoing May sweeps ratings period ends on May 23rd, which not coincidentally is the day that O’Kelley also is scheduled to say her goodbyes.

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Local Nielsen ratings snapshot (Wed., May 2) -- Fox4's 9 p.m. local news is latest headliner

By ED BARK
@unclebarkycom on Twitter
And to think that Wednesday’s prime-time pacesetter in both major ratings measurements was once considered a lose-lose against all of those prime-time network heavy-hitters.

Now differentiation has become a significant difference-maker, at least when it comes to watching TV programming at the appointed hour. Airing opposite first-run drama series on ABC, CBS and NBC, Fox4’s 9 p.m. local newscast again made this a truism. It drew the most total D-FW viewers (235,029) of any show at any hour while also tying Fox’s 7 p.m. episode of Empire for the top spot with advertiser-prized 18-to-49-year-olds (68,653 apiece).

Otherwise CBS’ Survivor won the 7 p.m. hour in total viewers (199,419) while NBC’s Law & Order: SVU prevailed from 8 to 9 p.m. in that measurement (178,053 viewers). The 18-to-49 golds from 8 to 9 p.m. went to ABC’s Modern Family (62,412) and the second half of Fox’s Star (49,930).

Here are Wednesday’s local news derby results for the fifth weekday of the May “sweeps.”

Fox4 had a big day in these four-way competitions, too, sweeping at 6 a.m., 6 p.m. and 10 p.m. in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming). Fox4 and NBC5 tied for first place in total viewers at 5 p.m., with the Peacock winning outright among 25-to-54-year-olds.

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Local Nielsen ratings snapshot (Tues., May 1) -- Roseanne/NCIS again split proceeds

By ED BARK
@unclebarkycom on Twitter
Led as usual by NCIS, CBS again cornered the market in total viewers Tuesday night while ABC’s Roseanne led all prime-time attractions in the advertiser-craved 18-to-49-year-old demographic.

NCIS piled up 341,861 total viewers in the 7 p.m. hour before Bull (299,128) and NCIS: New Orleans (284,884) controlled the 8 to 10 p.m. slot.

Roseanne topped all prime-time programming in the 18-to-49-year-old realm with 84,256 viewers while settling for second from 7 to 7:30 p.m. with 242,151 total viewers opposite the first half-hour of NCIS. Those are dwindling returns for the most talked-about reboot of the season, which roared out of the gate on March 27th with 441,570 total viewers and well more than twice as many (196,598) in the 18-to-49-year-old age range.

Tuesday’s other 18-to-49 winners were ABC’s The Middle (56,171) from 7:30 to 8 p.m.; the first half-hour of Bull (34,327); ABC’s 8:30 p.m. episode of Splitting Up Together (34,327) and NCIS: New Orleans (43,688).

Here are Tuesday’s local news derby results for the fourth weekday of the May “sweeps.”

CBS11 topped the 10 p.m. competitions in total viewers while Fox4 won a tight fight for the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. and 6 p.m. races, and tied NBC5 for the top spot in total viewers at 5 p.m. CBS11 nipped both of those stations at 5 p.m. among 25-to-54-year-olds.

Also of note: The 7 to 9 a.m. portion of Fox4’s Good Day slaughtered the three network morning shows in both audience measurements.

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Local Nielsen ratings snapshot (Mon., April 30) -- The Voice wins another duel

By ED BARK
@unclebarkycom on Twitter
ABC substituted the two-hour premiere of Dancing with the Stars: Athletes Monday night for what had been the usual same-sized edition of American Idol.

It didn’t matter. NBC’s The Voice still won the 7 to 9 p.m. slot in both total D-FW viewers (227,907) and with advertiser-coveted 18-to-49-year-olds (53,050). Fox’s 8 p.m. episode of The Resident ran second in that hour with 192,297 total viewers and 40,568 in the 18-to-49 realm.

The full two hours of DWTS: A drew 178,053 total viewers and 21,844 in the 18-to-49 age range. That was good enough to beat Fox’s 7 p.m. episode of Lucifer and CBS’ entire quartet of competing sitcoms, one of them an 8:30 p.m. repeat of The Big Bang Theory in place of the canceled Living Biblically.

At 9 p.m., CBS’ Elementary prevailed in total viewers with 156,686 while NBC’s Good Girls easily won among 18-to-49ers (49,930).

Here are Monday’s local news derby results on the third weekday of the May ratings “sweeps.”

TEGNA8 nipped CBS11 and NBC5 for the most total viewers at 10 p.m., but the Peacock ran first first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 cruised to another pair of 6 a.m. wins while the bottom continued to fall out for NBC5, which ran fourth in both ratings measurements. Whatever the reasons, it’s been a sharp and rather sudden decline for NBC5 over the past few months.

The 6 p.m. firsts went to TEGNA8 in total viewers and Fox4 in the 25-to-54 demographic. NBC5 won at 5 p.m. in total viewers and Fox4 again was tops with 25-to-54-year-olds.

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