Local Nielsen ratings snapshot (Mon., Jan. 28) -- The Following blasts Dallas on its home turf (updated with national numbers)
01/29/13 11:07 AM
By ED BARK
@unclebarkycom
Fox appears to have a much-needed midseason hit in The Following, which increased its D-FW audience from last week's premiere while also crunching competition from TNT's Season 2 premiere of Dallas.
That's quite a feat on the Ewings' home turf, with the grisly Kevin Bacon serial drama amassing 344,210 viewers in the 8 p.m. hour while Dallas drew well less than half that crowd with 151,452. TNT's 9 p.m. second new hour of Dallas held pretty steady with 144,568 viewers. But that wasn't enough to outdraw Fox4's competing 9 p.m. local newscast (188,627 viewers) or CBS' repeat of Hawaii Five-0 (182,431).
The Following also drowned the first hour of Dallas among 18-to-49-year-olds by a score of 133,955 to 54,220. The 9 p.m. episode of Dallas ran second in this key demographic to Fox4's news.
The 8 p.m. hour of Dallas not only fell to The Following in both ratings measurements. It also trailed the second hours of ABC's The Bachelor and NBC's The Biggest Loser as well as CBS' reruns of 2 Broke Girls and Mike & Molly.
TNT's June 13th two-episode Season 1 premiere of Dallas fared far better. The first part had 331,931 total viewers in D-FW and the second hour moved up to 338,725. On that night, Dallas beat all competing programming -- and all programming period -- in both total viewers and 18-to-49-year-olds. So Monday night's Season 2 performance is a major drop-off, attracting less than half the overall crowd for Season 1's two-pronger.
The Following built substantially on its lead-in audience for Bones, which had 234,063 total viewers. In that respect at least, Dallas likewise significantly improved over its lead-in from TNT's repeat of The Mentalist (41,305 viewers).
(Dallas suffered the same fate in national Nielsens released later Tuesday. The double-barreled Season 2 premiere averaged 3 million viewers, a sharp drop from the 6.9 million who tuned in for last June's Season 1 launch.)
Here are Monday's local news derby numbers:
WFAA8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again ran the table at 6 a.m. while adding 5 and 6 p.m. wins in the 25-to-54 demographic.
NBC5 won in total viewers at 5 p.m. and WFAA8 took the 6 p.m. gold in that measurement.
unclebarky@verizon.net
@unclebarkycom
Fox appears to have a much-needed midseason hit in The Following, which increased its D-FW audience from last week's premiere while also crunching competition from TNT's Season 2 premiere of Dallas.
That's quite a feat on the Ewings' home turf, with the grisly Kevin Bacon serial drama amassing 344,210 viewers in the 8 p.m. hour while Dallas drew well less than half that crowd with 151,452. TNT's 9 p.m. second new hour of Dallas held pretty steady with 144,568 viewers. But that wasn't enough to outdraw Fox4's competing 9 p.m. local newscast (188,627 viewers) or CBS' repeat of Hawaii Five-0 (182,431).
The Following also drowned the first hour of Dallas among 18-to-49-year-olds by a score of 133,955 to 54,220. The 9 p.m. episode of Dallas ran second in this key demographic to Fox4's news.
The 8 p.m. hour of Dallas not only fell to The Following in both ratings measurements. It also trailed the second hours of ABC's The Bachelor and NBC's The Biggest Loser as well as CBS' reruns of 2 Broke Girls and Mike & Molly.
TNT's June 13th two-episode Season 1 premiere of Dallas fared far better. The first part had 331,931 total viewers in D-FW and the second hour moved up to 338,725. On that night, Dallas beat all competing programming -- and all programming period -- in both total viewers and 18-to-49-year-olds. So Monday night's Season 2 performance is a major drop-off, attracting less than half the overall crowd for Season 1's two-pronger.
The Following built substantially on its lead-in audience for Bones, which had 234,063 total viewers. In that respect at least, Dallas likewise significantly improved over its lead-in from TNT's repeat of The Mentalist (41,305 viewers).
(Dallas suffered the same fate in national Nielsens released later Tuesday. The double-barreled Season 2 premiere averaged 3 million viewers, a sharp drop from the 6.9 million who tuned in for last June's Season 1 launch.)
Here are Monday's local news derby numbers:
WFAA8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again ran the table at 6 a.m. while adding 5 and 6 p.m. wins in the 25-to-54 demographic.
NBC5 won in total viewers at 5 p.m. and WFAA8 took the 6 p.m. gold in that measurement.
unclebarky@verizon.net