Local Nielsen ratings snapshot (Thurs., April 12) -- three nets divide prime-time spoils, with NBC again mostly out of sight
04/13/12 11:46 AM
By ED BARK
Fox's American Idol results show again set the prime-time pace Thursday, drawing 379,350 D-FW viewers in the 7 p.m. hour while also rolling with advertiser-coveted 18-to-49-year-olds.
The network's Touch then held up fairly well, tying a new episode of ABC's competing Grey's Anatomy in total viewers (230,319 each) while finishing a close second to Grey's in the 18-to-49 returns.
CBS' Person of Interest repeat took the 9 p.m. hour with 209,997 total viewers but Fox4's local newscasts won comfortably with 18-to-49-year-olds while Person fell to third behind ABC's second episode of Scandal.
NBC was new all night but fourth across the board in total viewers with its four comedies and the freshman series Awake. Things got a bit better in the 18-to-49 age range. The Peacock's Community ran second at 7 p.m., benefiting from CBS' rerun of The Big Bang Theory. And 30 Rock, The Office and Up All Night all logged third place finishes from 7:30 to 9 p.m. before Awake again slept soundly in fourth.
The Texas Rangers' afternoon win over Seattle on Fox Sports Southwest drew 101,612 total viewers to out-score all competing entertainment programming. The Rangers also had more viewers than every NBC prime-time show except The Office (108,386 viewers).
In Thursday's local news derby, Fox4 jumped to the top of the 10 p.m. heap in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 likewise swept the 6 a.m. competitions while WFAA8 had a doubleheader win at 5 p.m. The 6 p.m. firsts were split between WFAA8 in total viewers and NBC5 with 25-to-54-year-olds.
Fox's American Idol results show again set the prime-time pace Thursday, drawing 379,350 D-FW viewers in the 7 p.m. hour while also rolling with advertiser-coveted 18-to-49-year-olds.
The network's Touch then held up fairly well, tying a new episode of ABC's competing Grey's Anatomy in total viewers (230,319 each) while finishing a close second to Grey's in the 18-to-49 returns.
CBS' Person of Interest repeat took the 9 p.m. hour with 209,997 total viewers but Fox4's local newscasts won comfortably with 18-to-49-year-olds while Person fell to third behind ABC's second episode of Scandal.
NBC was new all night but fourth across the board in total viewers with its four comedies and the freshman series Awake. Things got a bit better in the 18-to-49 age range. The Peacock's Community ran second at 7 p.m., benefiting from CBS' rerun of The Big Bang Theory. And 30 Rock, The Office and Up All Night all logged third place finishes from 7:30 to 9 p.m. before Awake again slept soundly in fourth.
The Texas Rangers' afternoon win over Seattle on Fox Sports Southwest drew 101,612 total viewers to out-score all competing entertainment programming. The Rangers also had more viewers than every NBC prime-time show except The Office (108,386 viewers).
In Thursday's local news derby, Fox4 jumped to the top of the 10 p.m. heap in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 likewise swept the 6 a.m. competitions while WFAA8 had a doubleheader win at 5 p.m. The 6 p.m. firsts were split between WFAA8 in total viewers and NBC5 with 25-to-54-year-olds.