Local Nielsen ratings snapshot (Mon., April 21) -- Stars puck up to outdraw both Rangers and Thunder thriller in key audience demographic
04/22/14 12:47 PM
By ED BARK
@unclebarkycom on Twitter
The Dallas Stars, usually starved for viewers, had their best D-FW ratings of the still young Stanley Cup playoffs Monday night.
It helps to have a home ice win on a broadcast instead of a cable station. The Stars’ 3-0 domination of the Anaheim Ducks, which stretched from 8:45 to 11:30 p.m. on TXA21, averaged 85,216 viewers with well more than half -- 68,391 -- within the coveted 18-to-49-year-old motherlode.
Over on Fox Sports Southwest, the Texas Rangers late-starting road win at Oakland averaged 99,418 total viewers, with a considerably less impressive 35,824 of them in the 18-to-49 age range.
TNT countered with a thrilling overtime playoff game that ended with the Memphis Grizzlies beating the favored Oklahoma City Thunder on their home floor. The game matched Rangers-Oakland with an average of 99,418 total viewers. A bit more than half of them -- 52,107 -- were 18-to-49-year-olds.
So although the Stars drew the smallest overall crowd, they also had the best demographic showing among these three sports attractions. Advertisers will take that every time.
Monday’s overall ratings leader, NBC’s 9 p.m. episode of The Blacklist, drew 347,964 total viewers. The Peacock’s 7 to 9 p.m. edition of The Voice as usual had the night’s best showing among 18-to-49-year-olds with 149,808 of ‘em.
Here are Monday’s local news derby results.
NBC5 had the most total viewers at 10 p.m., but Fox4 ran first with 25-to-54-year-olds (the main advertiser target audience for news programming).
The Peacock won at 5 and 6 p.m. in both ratings measurements while Fox4 notched another pair of twin wins at 6 a.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Stars, usually starved for viewers, had their best D-FW ratings of the still young Stanley Cup playoffs Monday night.
It helps to have a home ice win on a broadcast instead of a cable station. The Stars’ 3-0 domination of the Anaheim Ducks, which stretched from 8:45 to 11:30 p.m. on TXA21, averaged 85,216 viewers with well more than half -- 68,391 -- within the coveted 18-to-49-year-old motherlode.
Over on Fox Sports Southwest, the Texas Rangers late-starting road win at Oakland averaged 99,418 total viewers, with a considerably less impressive 35,824 of them in the 18-to-49 age range.
TNT countered with a thrilling overtime playoff game that ended with the Memphis Grizzlies beating the favored Oklahoma City Thunder on their home floor. The game matched Rangers-Oakland with an average of 99,418 total viewers. A bit more than half of them -- 52,107 -- were 18-to-49-year-olds.
So although the Stars drew the smallest overall crowd, they also had the best demographic showing among these three sports attractions. Advertisers will take that every time.
Monday’s overall ratings leader, NBC’s 9 p.m. episode of The Blacklist, drew 347,964 total viewers. The Peacock’s 7 to 9 p.m. edition of The Voice as usual had the night’s best showing among 18-to-49-year-olds with 149,808 of ‘em.
Here are Monday’s local news derby results.
NBC5 had the most total viewers at 10 p.m., but Fox4 ran first with 25-to-54-year-olds (the main advertiser target audience for news programming).
The Peacock won at 5 and 6 p.m. in both ratings measurements while Fox4 notched another pair of twin wins at 6 a.m.
Email comments or questions to: unclebarky@verizon.net