Local Nielsen ratings snapshot (Mon., March 11) -- no bump-up for J.R.'s funeral episode
03/12/13 11:41 AM
By ED BARK
@unclebarkycom
TNT's nicely done send-off for J.R. Ewing did nothing for Dallas' D-FW ratings Monday night.
The 8 p.m. farewell to the late Larry Hagman's signature character averaged 165,221 viewers, down a bit from the 172,105 who watched the previous Monday's show. The number of advertiser-coveted 18-to-49-year-olds -- 70,167 -- was the same for both episodes.
Dallas was soundly beaten in the 8 p.m. slot by Fox's The Following and the climactic hour of ABC's The Bachelor, in which Dallasite Sean Lowe asked Catherine Guidici to marry him. Both attractions had 254,715 viewers.
Dallas did edge NBC's second hour of The Biggest Loser (158,337 viewers) and CBS' sitcom reruns. But The Bachelor, Biggest Loser and The Following all had substantially more 18-to-49-year-olds than Dallas did.
The Bachelor's live 9 p.m. post-game show had more total viewers (261,600) than the show itself while also easily winning its time slot among 18-to-49-year-olds. Lowe now will go on to be a belated entrant on ABC's Dancing with the Stars.
On KTXD-TV (Ch. 47), the 9 to 11 a.m. D magazine combo of D: The Broadcast and D Living again had "hashmarks" (no measurable audience) in both ratings measurements. Live appearances on both shows by Dallas star Linda Gray failed to move the needle.
The local news derby results were marked by a rare quartet of sweeps, with each of the four competitors in winners' circles.
WFAA8 ran the table at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 had twin wins at 6 a.m., as did NBC5 at 5 p.m. and CBS11 at 6 p.m.
unclebarky@verizon.net