Local Nielsen ratings snapshot (Thurs., April 5) -- Scandal starts sluggishly while Awake still snores
04/06/12 02:29 PM
By ED BARK
ABC's D.C.-based Scandal launched Thursday night but many viewers seemingly felt they'd already seen enough of the real thing.
Following a new episode of Grey's Anatomy, and from the same creator/exec. producer, Scandal drew 162,578 D-FW viewers in the 9 p.m. hour, with just 32,023 within the advertiser-coveted 18-to-49 motherlode.
That put it third in both ratings measurements. CBS' competing The Mentalist led in total viewers (243,868) while Fox4's local newscast set the pace among 18-to-49-year-olds with 96,069.
NBC's generally critically praised Awake took another huge drubbing en route to what is now certain cancelation. It drew 54,193 total viewers in the 9 p.m. slot, with a sub-measly 6,405 of them in the 18-to-49 range.
Fox's American Idol results show won the 7 p.m. hour across the board, but not by much from 7 to 7:30 p.m. against a new episode of CBS' The Big Bang Theory. And CBS' 8 p.m. attraction, Person of Interest, had Thursday's biggest overall viewer haul, barely nipping Idol by a score of 375,963 to 375,285.
The Peacock had another miserable night, with none of its four sitcoms and Awake hitting the 55,000 total viewer mark in a market of nearly 6.8 million. And only The Office was a rerun.
In Thursday's local news derby results, CBS11 edged WFAA8 in total viewers at 10 p.m. while Fox4 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions and also notched wins at 5 and 6 p.m. in the 25-to-54 demographic. NBC5 had the other two golds, winning at 5 and 6 p.m. in total viewers.
ABC's D.C.-based Scandal launched Thursday night but many viewers seemingly felt they'd already seen enough of the real thing.
Following a new episode of Grey's Anatomy, and from the same creator/exec. producer, Scandal drew 162,578 D-FW viewers in the 9 p.m. hour, with just 32,023 within the advertiser-coveted 18-to-49 motherlode.
That put it third in both ratings measurements. CBS' competing The Mentalist led in total viewers (243,868) while Fox4's local newscast set the pace among 18-to-49-year-olds with 96,069.
NBC's generally critically praised Awake took another huge drubbing en route to what is now certain cancelation. It drew 54,193 total viewers in the 9 p.m. slot, with a sub-measly 6,405 of them in the 18-to-49 range.
Fox's American Idol results show won the 7 p.m. hour across the board, but not by much from 7 to 7:30 p.m. against a new episode of CBS' The Big Bang Theory. And CBS' 8 p.m. attraction, Person of Interest, had Thursday's biggest overall viewer haul, barely nipping Idol by a score of 375,963 to 375,285.
The Peacock had another miserable night, with none of its four sitcoms and Awake hitting the 55,000 total viewer mark in a market of nearly 6.8 million. And only The Office was a rerun.
In Thursday's local news derby results, CBS11 edged WFAA8 in total viewers at 10 p.m. while Fox4 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions and also notched wins at 5 and 6 p.m. in the 25-to-54 demographic. NBC5 had the other two golds, winning at 5 and 6 p.m. in total viewers.