Local Nielsen ratings snapshot (Tues., March 6) -- ups, downs for Fox's rearranged comedy night
03/07/12 11:13 AM
By ED BARK
New Girl remained a stalwart while Raising Hope held its own as Fox's new Tuesday night leadoff hitter. Returnees Breaking In and I Hate My Teenage Daughter fell pretty hard, though, in the D-FW Nielsens.
Only New Girl stayed in place on the network's newly appointed all-comedy night. Its 8 p.m. total viewer haul remained modest -- 189,675 to trail the first half-hour of CBS' NCIS: Los Angeles repeat (338,705 viewers) by a wide margin. But the first-year comedy's ratings remained golden among advertiser-favored 18-to-49-year-olds, where it again ranked as Tuesday's most-watched prime-time attraction.
Raising Hope, shifted from 8:30 to 7 p.m., ran second in total viewers behind the first-half hour of CBS' NCIS reprise. But it tied NCIS for first in its time slot with 18-to-49-year-olds.
Fox's 7:30 p.m. entry, I Hate My Teenage Daughter, fell to fourth place in both ratings measurements among the Big Four broadcast networks. The 8:30 p.m. entry, Breaking In, was the least-watched of the four Fox sitcoms. Still, it nipped the second half-hour of ABC's The River in both ratings measurements. You can safely bet all that's dear to you that The River won't be back next fall. And it may not even be back next week.
Over on Fox Sports Southwest, the Dallas Mavericks' payback home win against the New York Knicks made a very nice splash with 237,094 total viewers. Not so with the night's "Super Tuesday" Republican presidential primary coverage. Fox News Channel had the most-watched one-hour segment, with just 74,515 viewers from 7 to 8 p.m.
NBC, the only broadcast network to devote an hour's worth of attention to Super Tuesday, paid at the Nielsen polls with a puny 54,193 viewers from 9 to 10 p.m. CBS' repeat of Unforgettable won that hour with 203,223 viewers but Fox4's 9 p.m. local newscast had a decided edge with 18-to-49-year-olds.
In the four-way local news derby competitions, CBS11 notched a 10 p.m. win in total viewers while Fox4 took the gold among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 also won at 6 a.m. in total viewers, but had to settle for a first-place tie with WFAA8 in the key 25-to-54 demographic.
NBC5, increasingly strong at 5 p.m., ran the table in total viewers and 25-to-54-year-olds. WFAA8 ran first at 6 p.m. in total viewers, with Fox4 atop the 25-to-54 Nielsens.
New Girl remained a stalwart while Raising Hope held its own as Fox's new Tuesday night leadoff hitter. Returnees Breaking In and I Hate My Teenage Daughter fell pretty hard, though, in the D-FW Nielsens.
Only New Girl stayed in place on the network's newly appointed all-comedy night. Its 8 p.m. total viewer haul remained modest -- 189,675 to trail the first half-hour of CBS' NCIS: Los Angeles repeat (338,705 viewers) by a wide margin. But the first-year comedy's ratings remained golden among advertiser-favored 18-to-49-year-olds, where it again ranked as Tuesday's most-watched prime-time attraction.
Raising Hope, shifted from 8:30 to 7 p.m., ran second in total viewers behind the first-half hour of CBS' NCIS reprise. But it tied NCIS for first in its time slot with 18-to-49-year-olds.
Fox's 7:30 p.m. entry, I Hate My Teenage Daughter, fell to fourth place in both ratings measurements among the Big Four broadcast networks. The 8:30 p.m. entry, Breaking In, was the least-watched of the four Fox sitcoms. Still, it nipped the second half-hour of ABC's The River in both ratings measurements. You can safely bet all that's dear to you that The River won't be back next fall. And it may not even be back next week.
Over on Fox Sports Southwest, the Dallas Mavericks' payback home win against the New York Knicks made a very nice splash with 237,094 total viewers. Not so with the night's "Super Tuesday" Republican presidential primary coverage. Fox News Channel had the most-watched one-hour segment, with just 74,515 viewers from 7 to 8 p.m.
NBC, the only broadcast network to devote an hour's worth of attention to Super Tuesday, paid at the Nielsen polls with a puny 54,193 viewers from 9 to 10 p.m. CBS' repeat of Unforgettable won that hour with 203,223 viewers but Fox4's 9 p.m. local newscast had a decided edge with 18-to-49-year-olds.
In the four-way local news derby competitions, CBS11 notched a 10 p.m. win in total viewers while Fox4 took the gold among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 also won at 6 a.m. in total viewers, but had to settle for a first-place tie with WFAA8 in the key 25-to-54 demographic.
NBC5, increasingly strong at 5 p.m., ran the table in total viewers and 25-to-54-year-olds. WFAA8 ran first at 6 p.m. in total viewers, with Fox4 atop the 25-to-54 Nielsens.