Local Nielsen ratings snapshot (Tues.-Wed., Aug. 5-6) -- Extant slips, slides; America's Got Talent outduels CMA Festival
08/07/14 04:45 PM
By ED BARK
@unclebarkycom on Twitter
CBS’ hopes for a second summertime “Big Event” miniseries are being dashed by diminishing returns for its Halle Berry drama Extant.
Wednesday’s latest episode ran second overall in its 9 p.m. slot with 120,722 D-FW viewers while Fox4’s competing local newscast took the gold (156,229 viewers).
But among advertiser-prized 18-to-49-year-olds, Extant drooped to fourth in the 9 p.m. hour with just 19,540 viewers. That’s a smaller haul in this key demographic than even The CW’s 7 p.m. episode of Penn & Teller: Fool Us, a recycled British production that was canceled two summers ago. No fooling, Penn & Teller had 22,797 viewers in the 18-to-49 age range.
The 7 p.m. episode of CBS’ Big Brother made the night’s best showing among 18-to-49-year-olds with 81,418. That’s more than four times as many as Extant managed. NBC’s 8 p.m. hour of America’s Got Talent finished close behind Big Brother with 78,161 viewers in the 18-to-49 measurement.
On Tuesday night, AGT and the closing two hours of ABC’s CMA Festival squared off from 8 to 10 p.m. The NBC talent competition won both rounds, drawing 248,546 total viewers vs. CMA’s 205,938 while also winning the 18-to-49 war by a score of 94,443 to 65,134.
The CMA’s opening 7 to 8 p.m. hour won across the board, though, beating CBS’ NCIS repeat in total viewers and NBC’s Food Fighters with 18-to-49-year-olds. The respective audience totals for the country music singalong were 234,343 and 78,161 viewers before America’s Got Talent cut into those totals from 8 to 10 p.m.
Here are the local news derby results.
Tuesday -- WFAA8 had the most total viewers at 10 p.m. while NBC5 ran first with 25-to-54-year-olds (the main advertiser target audience for news programming).
The Peacock also took the No. 1 spot at 6 a.m. in total viewers, but Fox4 was tops with 25-to-54-year-olds.
Fox4 ran the table at 6 p.m. and added a 5 p.m. win in total viewers. NBC5 drew the most 25-to-54-year-olds at 5 p.m.
Wednesday -- In a repeat of Tuesday, WFAA8 ran first at 10 p.m. in total viewers but NBC5 ranked No. 1 among 25-to-54-year-olds.
Fox4 swept the 6 a.m. and 6 p.m. competitions. The 5 p.m. firsts went to CBS11 in total viewers and NBC5 in the 25-to-54 measurement.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS’ hopes for a second summertime “Big Event” miniseries are being dashed by diminishing returns for its Halle Berry drama Extant.
Wednesday’s latest episode ran second overall in its 9 p.m. slot with 120,722 D-FW viewers while Fox4’s competing local newscast took the gold (156,229 viewers).
But among advertiser-prized 18-to-49-year-olds, Extant drooped to fourth in the 9 p.m. hour with just 19,540 viewers. That’s a smaller haul in this key demographic than even The CW’s 7 p.m. episode of Penn & Teller: Fool Us, a recycled British production that was canceled two summers ago. No fooling, Penn & Teller had 22,797 viewers in the 18-to-49 age range.
The 7 p.m. episode of CBS’ Big Brother made the night’s best showing among 18-to-49-year-olds with 81,418. That’s more than four times as many as Extant managed. NBC’s 8 p.m. hour of America’s Got Talent finished close behind Big Brother with 78,161 viewers in the 18-to-49 measurement.
On Tuesday night, AGT and the closing two hours of ABC’s CMA Festival squared off from 8 to 10 p.m. The NBC talent competition won both rounds, drawing 248,546 total viewers vs. CMA’s 205,938 while also winning the 18-to-49 war by a score of 94,443 to 65,134.
The CMA’s opening 7 to 8 p.m. hour won across the board, though, beating CBS’ NCIS repeat in total viewers and NBC’s Food Fighters with 18-to-49-year-olds. The respective audience totals for the country music singalong were 234,343 and 78,161 viewers before America’s Got Talent cut into those totals from 8 to 10 p.m.
Here are the local news derby results.
Tuesday -- WFAA8 had the most total viewers at 10 p.m. while NBC5 ran first with 25-to-54-year-olds (the main advertiser target audience for news programming).
The Peacock also took the No. 1 spot at 6 a.m. in total viewers, but Fox4 was tops with 25-to-54-year-olds.
Fox4 ran the table at 6 p.m. and added a 5 p.m. win in total viewers. NBC5 drew the most 25-to-54-year-olds at 5 p.m.
Wednesday -- In a repeat of Tuesday, WFAA8 ran first at 10 p.m. in total viewers but NBC5 ranked No. 1 among 25-to-54-year-olds.
Fox4 swept the 6 a.m. and 6 p.m. competitions. The 5 p.m. firsts went to CBS11 in total viewers and NBC5 in the 25-to-54 measurement.
Email comments or questions to: unclebarky@verizon.net