Local Nielsen ratings snapshot (Mon., Jan. 4) -- purple passion among viewers, purple haze on the field
01/05/10 10:57 AM
By ED BARK
TCU's humbling 17-10 Fiesta Bowl loss to Boise State Monday night otherwise vanquished all competing programming, including ABC's local angled season premiere of The Bachelor: On Wings of Love and NBC's two-hour return of Heroes.
Running from 7:21 to 10:49 p.m., Fox's telecast averaged 868,646 D-FW viewers. That's not quite Cowboys-sized -- all of their regular season games drew more than one million viewers -- but a very impressive haul nonetheless.
Rivals were helpless, particularly Heroes. It drew a sub-paltry 54,290 viewers from 7 to 9 p.m. while a competing two-hour Bachelor (starring Dallas pilot Jake Pavelka) managed 149,299 viewers.
CBS punted with a night full of reruns, but still managed to run second from 8 to 10 p.m. with Two and a Half Men (196,802 viewers), The Big Bang Theory (210,375) and CSI: Miami (210,375).
ABC's 9 p.m. eyesore, Conveyor Belt of Love, limped in with 122,153 viewers, still enough to beat NBC's increasingly hapless Jay Leno Show (95,008).
TCU-Boise State also cleaned up among advertiser-coveted 18-to-49-year-olds, amassing 391,392 viewers in this age range. Belt of Love moved up to the No. 2 spot in this key demographic, outdrawing both Leno and CSI: Miami.
In local news derby results, CBS11 edged NBC5 at 10 p.m. in total viewers with a downsized 162,871 opposite the closing quarter of the Fiesta Bowl. The Peacock rebounded to run first with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 scored twin wins at 6 a.m. while Fox4 controlled the 5 p.m. news numbers.
CBS11 nipped WFAA8 and a Fiesta Bowl-themed edition of Fox4's 6 p.m. newscast to win in total viewers at that hour. Fox4 had the gold to itself among 25-to-54-year-olds.
TCU's humbling 17-10 Fiesta Bowl loss to Boise State Monday night otherwise vanquished all competing programming, including ABC's local angled season premiere of The Bachelor: On Wings of Love and NBC's two-hour return of Heroes.
Running from 7:21 to 10:49 p.m., Fox's telecast averaged 868,646 D-FW viewers. That's not quite Cowboys-sized -- all of their regular season games drew more than one million viewers -- but a very impressive haul nonetheless.
Rivals were helpless, particularly Heroes. It drew a sub-paltry 54,290 viewers from 7 to 9 p.m. while a competing two-hour Bachelor (starring Dallas pilot Jake Pavelka) managed 149,299 viewers.
CBS punted with a night full of reruns, but still managed to run second from 8 to 10 p.m. with Two and a Half Men (196,802 viewers), The Big Bang Theory (210,375) and CSI: Miami (210,375).
ABC's 9 p.m. eyesore, Conveyor Belt of Love, limped in with 122,153 viewers, still enough to beat NBC's increasingly hapless Jay Leno Show (95,008).
TCU-Boise State also cleaned up among advertiser-coveted 18-to-49-year-olds, amassing 391,392 viewers in this age range. Belt of Love moved up to the No. 2 spot in this key demographic, outdrawing both Leno and CSI: Miami.
In local news derby results, CBS11 edged NBC5 at 10 p.m. in total viewers with a downsized 162,871 opposite the closing quarter of the Fiesta Bowl. The Peacock rebounded to run first with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 scored twin wins at 6 a.m. while Fox4 controlled the 5 p.m. news numbers.
CBS11 nipped WFAA8 and a Fiesta Bowl-themed edition of Fox4's 6 p.m. newscast to win in total viewers at that hour. Fox4 had the gold to itself among 25-to-54-year-olds.