Local Nielsen ratings snapshot (Mon., June 7) -- staggering start for Dallas-made Good Guys
06/08/10 10:06 AM
By ED BARK
The outcome wasn't so great for Monday's time slot premiere of Fox's The Good Guys, which ran third locally in Nielsen's two major ratings food groups.
That's better than the national numbers, where Good Guys finished fourth.
First the "good news."
The made-in-Dallas, serio-comic cop series drew 142,512 D-FW viewers at 8 p.m., running behind CBS' repeats of Two and a Half Men (176,444 viewers) and The Big Bang Theory (183,230 viewers), and the second hour of ABC's The Bachelorette (169,658 viewers). But Good Guys did beat NBC's second half of Last Comic Standing (115,367 viewers).
Among advertiser-coveted 18-to-49-year-olds, Good Guys likewise took the bronze with 68,494 viewers, besting the CBS comedy combo but trailing Bachelorette (84,802 viewers) and Last Comic Standing (81,540 viewers).
There may be a bit of a silver lining, though. In both ratings measurements, Good Guys increased its audience in each 15-minute increment measured by Nielsen. Its total viewer haul went from 115,367 from 8 to 8:15 p.m. to 190,016 from 8:45 to 9 p.m. That's a tune-in, always a better alternative than a turn-off.
Now for the ominous storm clouds. Good Guys averaged just 4.6 million total viewers nationally in logging a fourth place finish behind bronze medalist Last Comic Standing (5.1 million). It was worse among 18-to-49-year-olds, with the CBS comedies and Bachelorette drawing roughly twice as many viewers in this key age group while Last Comic Standing also ran comfortably ahead of Good Guys.
As previously noted, Fox has slated Good Guys to run throughout the summer on Monday nights and also has given the series a Friday night berth on its fall schedule. The hot weather run likely will remain in place. But a future beyond that might prove to be illogical unless the ratings perk up.
Meanwhile, at 9 p.m. locally, NBC came up mostly empty with the premiere of its whodunit miniseries Persons Unknown, which was not available for review before it aired. PU drew just 95,008 total viewers to run fourth in that measurement behind CBS' top draw repeat of CSI: Miami (217,162 viewers). The NBC newcomer tied Fox4's local newscast for third place among 18-to-49-year-olds.
In local news derby results, WFAA8 and CBS11 tied for first at 10 p.m. in total viewers, with WFAA8 alone on top with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 notched a pair of victories at 6 a.m. while WFAA8 did likewise at 6 p.m.
The 5 p.m. golds went to WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.
The outcome wasn't so great for Monday's time slot premiere of Fox's The Good Guys, which ran third locally in Nielsen's two major ratings food groups.
That's better than the national numbers, where Good Guys finished fourth.
First the "good news."
The made-in-Dallas, serio-comic cop series drew 142,512 D-FW viewers at 8 p.m., running behind CBS' repeats of Two and a Half Men (176,444 viewers) and The Big Bang Theory (183,230 viewers), and the second hour of ABC's The Bachelorette (169,658 viewers). But Good Guys did beat NBC's second half of Last Comic Standing (115,367 viewers).
Among advertiser-coveted 18-to-49-year-olds, Good Guys likewise took the bronze with 68,494 viewers, besting the CBS comedy combo but trailing Bachelorette (84,802 viewers) and Last Comic Standing (81,540 viewers).
There may be a bit of a silver lining, though. In both ratings measurements, Good Guys increased its audience in each 15-minute increment measured by Nielsen. Its total viewer haul went from 115,367 from 8 to 8:15 p.m. to 190,016 from 8:45 to 9 p.m. That's a tune-in, always a better alternative than a turn-off.
Now for the ominous storm clouds. Good Guys averaged just 4.6 million total viewers nationally in logging a fourth place finish behind bronze medalist Last Comic Standing (5.1 million). It was worse among 18-to-49-year-olds, with the CBS comedies and Bachelorette drawing roughly twice as many viewers in this key age group while Last Comic Standing also ran comfortably ahead of Good Guys.
As previously noted, Fox has slated Good Guys to run throughout the summer on Monday nights and also has given the series a Friday night berth on its fall schedule. The hot weather run likely will remain in place. But a future beyond that might prove to be illogical unless the ratings perk up.
Meanwhile, at 9 p.m. locally, NBC came up mostly empty with the premiere of its whodunit miniseries Persons Unknown, which was not available for review before it aired. PU drew just 95,008 total viewers to run fourth in that measurement behind CBS' top draw repeat of CSI: Miami (217,162 viewers). The NBC newcomer tied Fox4's local newscast for third place among 18-to-49-year-olds.
In local news derby results, WFAA8 and CBS11 tied for first at 10 p.m. in total viewers, with WFAA8 alone on top with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 notched a pair of victories at 6 a.m. while WFAA8 did likewise at 6 p.m.
The 5 p.m. golds went to WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.