Local Nielsen ratings snapshot (Mon., Dec. 17) -- new White house comedy in outhouse
12/18/12 10:32 AM
By ED BARK
@unclebarkycom
NBC hoped to get a large sampling for its new White House sitcom 1600 Penn after a bounteous Monday night lead-in from fall's last performance edition of The Voice.
But D-FW viewers for the most part impeached it.
The Voice dominated the 7 to 8:30 p.m. slot with 364,863 D-FW viewers before 1600 Penn plunged to 123,916 viewers. Worst yet, the first 15 minutes had 144,568 viewers before 1600 Penn's second half fell to 96,379. That's audience rejection in a big way.
The Peacock also whiffed with its last scheduled holiday episode of Howie Mandel's Take It All, which took in just 82,610 viewers in the 9 p.m. hour. In other words, it's no Deal or No Deal -- and almost assuredly won't be invited back.
Among the Big Four broadcast networks, CBS easily controlled the 8:30 to 10 p.m. time frame with new episodes of Mike & Molly (247,831 viewers) and Hawaii Five-0 (289,136). But ESPN averaged 254,715 viewers for its Monday Night Football punt-fest between the Tennessee Titans and the even more woeful New York Jets.
It was another sub-dismal night for CW33's comedy-flavored Nightcap newscast, which had "hashmarks" (no measurable audience) from 9 to 10 p.m. in both total viewers and advertiser-coveted 18-to-49-year-olds. In contrast, Fox4's competing local newscast had 137,684 total viewers, with 44,652 in the 18-to-49 demographic.
In Monday's four-way local news derby results, WFAA8 led the way with 6 a.m. and 5 and 10 p.m. sweeps in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
CBS11 and Fox4 respectively thwarted an exceedingly rare double grand slam with 6 p.m. wins in total viewers and 25-to-54-year-olds. WFAA8 ran second in both measurements.
unclebarky@verizon.net
@unclebarkycom
NBC hoped to get a large sampling for its new White House sitcom 1600 Penn after a bounteous Monday night lead-in from fall's last performance edition of The Voice.
But D-FW viewers for the most part impeached it.
The Voice dominated the 7 to 8:30 p.m. slot with 364,863 D-FW viewers before 1600 Penn plunged to 123,916 viewers. Worst yet, the first 15 minutes had 144,568 viewers before 1600 Penn's second half fell to 96,379. That's audience rejection in a big way.
The Peacock also whiffed with its last scheduled holiday episode of Howie Mandel's Take It All, which took in just 82,610 viewers in the 9 p.m. hour. In other words, it's no Deal or No Deal -- and almost assuredly won't be invited back.
Among the Big Four broadcast networks, CBS easily controlled the 8:30 to 10 p.m. time frame with new episodes of Mike & Molly (247,831 viewers) and Hawaii Five-0 (289,136). But ESPN averaged 254,715 viewers for its Monday Night Football punt-fest between the Tennessee Titans and the even more woeful New York Jets.
It was another sub-dismal night for CW33's comedy-flavored Nightcap newscast, which had "hashmarks" (no measurable audience) from 9 to 10 p.m. in both total viewers and advertiser-coveted 18-to-49-year-olds. In contrast, Fox4's competing local newscast had 137,684 total viewers, with 44,652 in the 18-to-49 demographic.
In Monday's four-way local news derby results, WFAA8 led the way with 6 a.m. and 5 and 10 p.m. sweeps in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
CBS11 and Fox4 respectively thwarted an exceedingly rare double grand slam with 6 p.m. wins in total viewers and 25-to-54-year-olds. WFAA8 ran second in both measurements.
unclebarky@verizon.net