Local Nielsen ratings snapshot (Wed., March 30) -- Empire still rules
03/31/16 10:28 AM
By ED BARK
@unclebarkycom on Twitter
A prolonged absence didn’t cool the jets for Empire, which returned to Fox Wednesday with dominating, competition-crushing ratings.
Airing in the 8 p.m. slot, Empire drew 545,345 D-FW viewers, with almost half of them (260,407) in the advertiser-prized 18-to-49-year-old demographic.
The very distant runner-up at 8 p.m., CBS’ Criminal Minds, had respective totals of 233,719 and 63,514 viewers.
CBS salvaged part of the night with Survivor, which held off Fox’s competing Rosewood at 7 p.m. in both total viewers (269,131) and 18-to-49-year-olds (92,095).
The 9 p.m. hour went decisively to Fox4’s local newscast. It had 368,285 total viewers and 142,907 in the 18-to-49 realm. Those easily are its biggest scores of 2016.
In the early evening, both NBC5 and TEGNA8 preempted their networks’ 5:30 p.m. newscasts for continued severe weather coverage while the now Larry Mowry-less CBS11 aired the CBS Evening News and offered weather update during commercial breaks.
NBC5 led from 5:30 to 6 p.m. with 276,214 total viewers, ahead of the CBS Evening News (219,554) and a lagging TEGNA8 (205,390). It was the same order of finish among 25-to-54-year-olds (main advertiser target audience for news programming). Fox4, which continues with local news from 5:30 to 6 p.m., ran last in total viewers but second with 25-to-54-year-olds, ahead of the CBS Evening News and bottom-dwelling TEGNA8.
Here are Wednesday’s four-way local news derby results.
TEGNA8 ran first in total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds.
Fox4 as usual ran the table at 6 a.m. And NBC5 established itself as the go-to severe weather station by comfortably sweeping both the 5 and 6 p.m. competitions after also controlling the 5:30 pm. slot.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
A prolonged absence didn’t cool the jets for Empire, which returned to Fox Wednesday with dominating, competition-crushing ratings.
Airing in the 8 p.m. slot, Empire drew 545,345 D-FW viewers, with almost half of them (260,407) in the advertiser-prized 18-to-49-year-old demographic.
The very distant runner-up at 8 p.m., CBS’ Criminal Minds, had respective totals of 233,719 and 63,514 viewers.
CBS salvaged part of the night with Survivor, which held off Fox’s competing Rosewood at 7 p.m. in both total viewers (269,131) and 18-to-49-year-olds (92,095).
The 9 p.m. hour went decisively to Fox4’s local newscast. It had 368,285 total viewers and 142,907 in the 18-to-49 realm. Those easily are its biggest scores of 2016.
In the early evening, both NBC5 and TEGNA8 preempted their networks’ 5:30 p.m. newscasts for continued severe weather coverage while the now Larry Mowry-less CBS11 aired the CBS Evening News and offered weather update during commercial breaks.
NBC5 led from 5:30 to 6 p.m. with 276,214 total viewers, ahead of the CBS Evening News (219,554) and a lagging TEGNA8 (205,390). It was the same order of finish among 25-to-54-year-olds (main advertiser target audience for news programming). Fox4, which continues with local news from 5:30 to 6 p.m., ran last in total viewers but second with 25-to-54-year-olds, ahead of the CBS Evening News and bottom-dwelling TEGNA8.
Here are Wednesday’s four-way local news derby results.
TEGNA8 ran first in total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds.
Fox4 as usual ran the table at 6 a.m. And NBC5 established itself as the go-to severe weather station by comfortably sweeping both the 5 and 6 p.m. competitions after also controlling the 5:30 pm. slot.
Email comments or questions to: unclebarky@verizon.net