Local Nielsen ratings snapshot (Mon., Nov. 5) -- Peacock again crows with 18-to-49-year-olds
11/06/12 09:44 AM
By ED BARK
@unclebarkycom
NBC continued to make Mondays its own, sweeping the prime-time Nielsens among advertiser-prized 18-to-49-year-olds in the Big Four Broadcast network arena.
The Peacock's lineup of The Voice and Revolution easily whipped first-run programming on ABC, CBS and Fox in this key demographic. And The Voice also again outdrew ABC's Dancing with the Stars in total D-FW viewers by a score of 275,368 to 247,831. Both competitions drew smaller crowds than usual.
ABC's Castle put a pothole in NBC's victory parade by edging Revolution in total viewers (206,526 to 199,642). CBS' Hawaii Five-0 continued to be third choice in the 9 p.m. drama division, tying Fox4's local newscast with 158,337 viewers.
The Dallas Mavericks' home court rout of Portland drew 75,726 viewers on Fox Sports Southwest while ESPN's Monday Night Football faceoff between the Saints and Eagles averaged 275,368 viewers. The 9 to 10 p.m. portion of MNF beat all broadcast network programming in both total viewers and 18-to-49-year-olds.
The third edition of CW 33's comedy-laced Nightcap hit a new low with 6,884 total viewers in the 9 p.m. hour. However, that actually was an improvement over the shockingly dinky numbers for The CW's preceding Gossip Girl, which had 1,377 viewers. Can that be right? Nielsen says it is.
In Monday's four-way local news derby results, WFAA8 ran first at 10 p.m. in total viewers but NBC5 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 ran the table at 6 a.m. and added a 5 p.m. victory in total viewers. Monday's other golds went to WFAA8, which swept the 6 p.m. competitions and also was tops at 5 p.m. with 25-to-54-year-olds.
unclebarky@verizon.net
@unclebarkycom
NBC continued to make Mondays its own, sweeping the prime-time Nielsens among advertiser-prized 18-to-49-year-olds in the Big Four Broadcast network arena.
The Peacock's lineup of The Voice and Revolution easily whipped first-run programming on ABC, CBS and Fox in this key demographic. And The Voice also again outdrew ABC's Dancing with the Stars in total D-FW viewers by a score of 275,368 to 247,831. Both competitions drew smaller crowds than usual.
ABC's Castle put a pothole in NBC's victory parade by edging Revolution in total viewers (206,526 to 199,642). CBS' Hawaii Five-0 continued to be third choice in the 9 p.m. drama division, tying Fox4's local newscast with 158,337 viewers.
The Dallas Mavericks' home court rout of Portland drew 75,726 viewers on Fox Sports Southwest while ESPN's Monday Night Football faceoff between the Saints and Eagles averaged 275,368 viewers. The 9 to 10 p.m. portion of MNF beat all broadcast network programming in both total viewers and 18-to-49-year-olds.
The third edition of CW 33's comedy-laced Nightcap hit a new low with 6,884 total viewers in the 9 p.m. hour. However, that actually was an improvement over the shockingly dinky numbers for The CW's preceding Gossip Girl, which had 1,377 viewers. Can that be right? Nielsen says it is.
In Monday's four-way local news derby results, WFAA8 ran first at 10 p.m. in total viewers but NBC5 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 ran the table at 6 a.m. and added a 5 p.m. victory in total viewers. Monday's other golds went to WFAA8, which swept the 6 p.m. competitions and also was tops at 5 p.m. with 25-to-54-year-olds.
unclebarky@verizon.net